Kevin O'Keefe and Derek Bolen: Content Marketing for Lawyers

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The document discusses strategies for lawyers to use content marketing effectively, including beginning with a clear strategy and end goal in mind, creating compelling content that focuses on the audience rather than just the message, using data-driven decisions to optimize content, and standing out from other noise with a content "toolkit" of curating, publishing, and optimizing content. The document also emphasizes the importance of listening to the audience.

Business

content marketing
for lawyers
Kevin O'Keefe, CEO & Founder, LexBlog, Inc.
Derek Bolen, Social Media & Communications Manager, Clio
@kevinokeefe @hurrrdurrr

strategy...
begin with the end in mind
@kevinokeefe

fundamentals of good content
@hurrrdurrr

listening...
more important than content
@kevinokeefe

optimize...
value of data driven decisions
@hurrrdurrr

stand out...
signal against the noise
@hurrrdurrr

toolkit...
curate, publish, optimize
@hurrrdurrr

thank you
@kevinokeefe
kevin@lexblog.com
@hurrrdurrr
derek.bolen@goclio.com

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Kevin O'Keefe and Derek Bolen: Content Marketing for Lawyers

1. content marketing for lawyers Kevin O'Keefe, CEO & Founder, LexBlog, Inc. Derek Bolen, Social Media & Communications Manager, Clio @kevinokeefe @hurrrdurrr

2. strategy... begin with the end in mind @kevinokeefe

3. make it compelling @hurrrdurrr

4. think who... not what @kevinokeefe

5. fundamentals of good content @hurrrdurrr

6. listening... more important than content @kevinokeefe

7. optimize... value of data driven decisions @hurrrdurrr

8. content as currency @kevinokeefe

9. stand out... signal against the noise @hurrrdurrr

10. talk radio... @kevinokeefe

11. toolkit... curate, publish, optimize @hurrrdurrr

12. thank you @kevinokeefe kevin@lexblog.com @hurrrdurrr derek.bolen@goclio.com