This instituton provides certification for the students after the completion of the course. Inymart is the best institution to study digital marketing.
Indian Mid-market SaaS companies: Forging a new path to disruptionProductNation/iSPIRT
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play and come at a lower price tag. This has pushed product companies catering to this segment towards a light-touch, virtually enabled model, dramatically reducing the need for close customer engagement, large field sales force, and elaborate implementation – all of which traditionally put Indian companies at a disadvantage.
Leveraging this wave, a new generation of Indian software product firms such as FreshDesk, Fusion Charts, KissFlow, WebEngage, RecruiterBox and others have started to emerge. This has created an important disruptive force in the mid-sized enterprise market. What is also interesting is that, in their pursuit for a light-touch model, these companies have evolved a unique strategy to define the product, market/sell the product and engage with customers. This iSPIRT report discusses the three core tenets of their strategy - Digital immersion, Desk marketing/selling and Cloud-based customer engagement.
Maruti Techlabs engages in strategic partnership with IBMMaruti Techlabs
Maruti Techlabs engages in a strategic partnership with IBM to help businesses easily deploy powerful NLP-based multilingual chatbots.
The partnership is geared towards supporting businesses that are looking to catapult the value of business process automation through conversational AI - especially for those in retail, financial services, healthcare & telecommunications.
The partnership helps Maruti Techlabs leverage its chatbot & live chat platform, WotNot & to integrate with IBM Watson for scaling automated conversations through more robust NLP.
The combination of WotNot & Watson is designed to provide an easy-to-use no-code/low-code environment for building scalable bots that use AI & multilingual NLP capability.
This aims toward smarter, data-driven decision-making while automating tasks & processes.
The collaboration seeks to expedite how enterprises deploy intelligent chatbots & automation to the core enterprise system functions or departments that drive #business execution.
Follow Maruti Techlabs for more such insights.
#deeplearning #automation #technology #artificialintelligence #data
Google Accel Report - SaaS India, Global SMB Market, $50B in 2025 #SaaSinIndi...Accel Partners India
#SaaSinIndia
A joint report released by Google & Accel Partners outlined the growth opportunity for Indian SaaS Startups as SaaS adoption by SMBs is set to overtake that by large enterprises. The report outlines that purpose built SaaS products will see hyper growth and adoption by SMBs, and will contribute to more than 75% of the public cloud revenues driving the global SaaS industry to $ 132B revenues by 2020, of which SMB SaaS is expected to reach $76B.
Top 10 successful business leaders to follow in 2021Swiftnlift
Artificial Intelligence (AI) applications like augmented reality and virtual assistance are bringing an evolution of using technology to fulfill customers' need.
This playbook outlines the primary messages we focus on when we talk about iSPIRT, both in general and when we’re speaking to a specific audience. It contains the language and phrasing we use to share these messages. You can clip text directly from this playbook, but you don’t have to use the exact words. The messaging is a springboard to help you get started – the ideas behind the headlines and web copy you’ll create for various uses.
When writing copy, you’ll convey the same ideas, but will tailor the exact words and tone to each audience and situation. In addition to the messaging, you’ll want to weave in proof points - case studies, data, and testimonials that help to underscore the validity of the message.
This playbook will help us stay consistent and on-message so that people will begin to recognize us, trust us, and share our story with others.
This instituton provides certification for the students after the completion of the course. Inymart is the best institution to study digital marketing.
Indian Mid-market SaaS companies: Forging a new path to disruptionProductNation/iSPIRT
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play and come at a lower price tag. This has pushed product companies catering to this segment towards a light-touch, virtually enabled model, dramatically reducing the need for close customer engagement, large field sales force, and elaborate implementation – all of which traditionally put Indian companies at a disadvantage.
Leveraging this wave, a new generation of Indian software product firms such as FreshDesk, Fusion Charts, KissFlow, WebEngage, RecruiterBox and others have started to emerge. This has created an important disruptive force in the mid-sized enterprise market. What is also interesting is that, in their pursuit for a light-touch model, these companies have evolved a unique strategy to define the product, market/sell the product and engage with customers. This iSPIRT report discusses the three core tenets of their strategy - Digital immersion, Desk marketing/selling and Cloud-based customer engagement.
Maruti Techlabs engages in strategic partnership with IBMMaruti Techlabs
Maruti Techlabs engages in a strategic partnership with IBM to help businesses easily deploy powerful NLP-based multilingual chatbots.
The partnership is geared towards supporting businesses that are looking to catapult the value of business process automation through conversational AI - especially for those in retail, financial services, healthcare & telecommunications.
The partnership helps Maruti Techlabs leverage its chatbot & live chat platform, WotNot & to integrate with IBM Watson for scaling automated conversations through more robust NLP.
The combination of WotNot & Watson is designed to provide an easy-to-use no-code/low-code environment for building scalable bots that use AI & multilingual NLP capability.
This aims toward smarter, data-driven decision-making while automating tasks & processes.
The collaboration seeks to expedite how enterprises deploy intelligent chatbots & automation to the core enterprise system functions or departments that drive #business execution.
Follow Maruti Techlabs for more such insights.
#deeplearning #automation #technology #artificialintelligence #data
Google Accel Report - SaaS India, Global SMB Market, $50B in 2025 #SaaSinIndi...Accel Partners India
#SaaSinIndia
A joint report released by Google & Accel Partners outlined the growth opportunity for Indian SaaS Startups as SaaS adoption by SMBs is set to overtake that by large enterprises. The report outlines that purpose built SaaS products will see hyper growth and adoption by SMBs, and will contribute to more than 75% of the public cloud revenues driving the global SaaS industry to $ 132B revenues by 2020, of which SMB SaaS is expected to reach $76B.
Top 10 successful business leaders to follow in 2021Swiftnlift
Artificial Intelligence (AI) applications like augmented reality and virtual assistance are bringing an evolution of using technology to fulfill customers' need.
This playbook outlines the primary messages we focus on when we talk about iSPIRT, both in general and when we’re speaking to a specific audience. It contains the language and phrasing we use to share these messages. You can clip text directly from this playbook, but you don’t have to use the exact words. The messaging is a springboard to help you get started – the ideas behind the headlines and web copy you’ll create for various uses.
When writing copy, you’ll convey the same ideas, but will tailor the exact words and tone to each audience and situation. In addition to the messaging, you’ll want to weave in proof points - case studies, data, and testimonials that help to underscore the validity of the message.
This playbook will help us stay consistent and on-message so that people will begin to recognize us, trust us, and share our story with others.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Mr. Nirav Doshi Addressing the Conference at the Bauma Conexpo India 2016nidomachineries
Mr. Nirav Doshi (Founder & CEO of Nido Machineries Pvt Ltd & SmartRentalz ) shedding some light on the Construction Equipment Industry and the new marketing methodologies required to maximize business.
As the demand for digital marketing increased many companies started to provide this service and some of them who provided quality work are still there while others have not made any profit.
This document brings together a set of latest data points and publicly available information relevant for Platforms & Applications. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
iSPIRT Product Industry Monitor(PIM) Feb 2014 - a first-of-its-kind report an...ProductNation/iSPIRT
India has the potential to build a USD 100 bn software product industry by 2025 with resolute and purposeful action by industry and government.
• Over 50% of software product companies are completely self-funded or ‘bootstrapped’.
• Lot of senior talent from MNCs is starting software product companies – close to 40% of founders come from an MNC.
• Indian software product startups are experiencing ‘talent starvation’ at the entry level.
• 78% of Indian software product startups defy the universal logic of having founders with diverse skills, and instead have homogenous founding partners.
• The three most common product sectors that companies work in are Enterprise, SaaS and Consumer.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Mr. Nirav Doshi Addressing the Conference at the Bauma Conexpo India 2016nidomachineries
Mr. Nirav Doshi (Founder & CEO of Nido Machineries Pvt Ltd & SmartRentalz ) shedding some light on the Construction Equipment Industry and the new marketing methodologies required to maximize business.
As the demand for digital marketing increased many companies started to provide this service and some of them who provided quality work are still there while others have not made any profit.
This document brings together a set of latest data points and publicly available information relevant for Platforms & Applications. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
iSPIRT Product Industry Monitor(PIM) Feb 2014 - a first-of-its-kind report an...ProductNation/iSPIRT
India has the potential to build a USD 100 bn software product industry by 2025 with resolute and purposeful action by industry and government.
• Over 50% of software product companies are completely self-funded or ‘bootstrapped’.
• Lot of senior talent from MNCs is starting software product companies – close to 40% of founders come from an MNC.
• Indian software product startups are experiencing ‘talent starvation’ at the entry level.
• 78% of Indian software product startups defy the universal logic of having founders with diverse skills, and instead have homogenous founding partners.
• The three most common product sectors that companies work in are Enterprise, SaaS and Consumer.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
We are heading towards year end of which a number of us will be embracing the festive season. As a way of celebration we aim to bring joy to many of our elderly but at the same time provide basic essentials for them. Therefore, as part of our initiative, we are hosting a trail run to secure funding for our festive cheer boxes for the elderly.
FO responsibilities and complaint handlingJongjit Janjam
Objectives: At the end of this class the student will be able to:
1. Have an open, service minded attitude, towards guests satisfaction
2. Appreciate the value the front office brings to the guest expectation in a hotel
3. Explain the basic of the hotel safety and security
4. Describe the service recovery communication
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.
In this issue of our magazine, “The 20 Most Innovative Companies to Watch”, we’ve presented those global organizations which are enriching their glory by creating newer horizons in their respective fields.
Recognizing disruptive & innovative companies, we have come up with this special edition of ‘Innovative Companies to Watch’. This edition has featured a handful of companies offering a diverse and engaging mix of technological innovation and commitment to building a better future.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
The 10 Best IT Companies in India - 2022(low resolution).pdfSwiftnlift
As a business, maintaining your website is vital to promoting your brand, connecting with customers, and increasing sales. It is an essential component of any company to maintain a website. Often sites provide information about services and products, news, and contact information. Websites that are not maintained will quickly become obsolete and can negatively affect the business of the company. Updating a site regularly will ensure that the site’s content is fresh and relevant to visitors.
We have decided to go for a special issue on “The 10 Most Booming SaaS Solution Providers 2018”. It will walk you through a list of companies which have proved their substance with their innovatory services. On the Cover of the issue, we have featured Socialbakers, ‘One And All’ SaaS Solution Provider for all digital marketing queries.
The Most Recommended App Development Companies To Watch.pptxCIOLOOKIndia
This edition features a handful of The Most Recommended App Development Companies To Watch that are at the forefront of leading us into a digital future.
Insights Success has enlisted “The 10 Best Workplaces in Technology 2018”, which are building an innovative work culture in technology and facilitating the comfortable and expeditious flow of people, ideas, and emotions in the workspace.
The Most Progressive Companies to Watch in 2023.pdfinsightssuccess2
This edition features a handful of business leaders The Most Progressive Companies to Watch in 2023 several sectors that are at the forefront of leading us into a digital future.
In order to acknowledge companies that are working round the clock to make the retail industry a better place, Insights Success has enlisted, “The Companies with Most Disruptive Retail Solutions 2019”.
Swiftnlift Announces digital marketing agencies in Singapore 2021Swiftnlift
With the purpose (or vision or mission) of Building A Better Internet, our suite of reusable products and services helps our customers build, secure, and deliver responsive e-commerce websites, customized web solutions, enterprise-grade mobile apps in less time.
Swiftnlift Announces digital marketing agencies in Singapore 2021
Keshava Technology (1)(1)
1. | |JULY 2014
39CIOReview| |JULY 2014
38CIOReview
Top 100 Tech Companies Founded and Managed by Indians in the U.S.
Company:
Keshava Technology
Description:
Provider of web and software development,
internet marketing and social media
consulting services
Key Person:
Mani Nagappan,
MD
Website:
keshavatech.com
Keshava Technology Inc
recognized by Magazine as
An annual listing of the top 100 technology companies founded and
managed by Indians in the U.S. si100 not only represents the
continuing rise and glory of Indian entrepreneurship in high-tech but also
recognizes companies impacting the marketplace
OCTOBER - 2016 SILICONINDIA.COM
siliconindia
PUBLISHED SINCE 1997
BUSINESS & TECHNOLOGY IN THE U.S. & INDIA
I
ndians have proved their mettle in every sphere. On
a high note, the waves of Indian entrepreneurs who
have poured into Silicon Valley have made meaningful
contributions towards the technology evolution. Over
the years, Indians have held positions of power in the world
of technology and have been instrumental in building several
path-breaking solutions through their firms with cutting-edge
innovation to solve critical enterprise issues. These firms are
revolutionizing business processes through their products and
services aligning their technological adoptions in line with
their customer-centric and innovation-oriented high growth
markets.
Over the years, si100 has become the default standard for
business ranking of companies that showcases outstanding
companies in various industries, which display the
characteristics of long-term visibility, sustained growth,
razor sharp business focus, profitability, customer and
employee value-creation. This extra ordinary list consists of
companies which have made a mark in their area of expertise,
be it Big Data and Analytics, Cloud, IoT, Software, Security,
Networking, and Semiconductor offering an opportunity for
strategic business advantage for early adopters and unveiling
the potential for significant market disruption.
Some of the known names in the industry such as Tibco,
Netscout, Microchip, Logic, Syntel, and Cavium Networks
have been part of earlier editions.
In saying this, we present to you the much-awaited 19th
edition of the si100, a listing of Top 100 Tech Companies
Founded And Managed By Indians In The U.S. Like every
year, the annual si100 list for 2016 includes carefully inspected
companies which display the characteristics of long-term
visibility, sustained growth, business focus, profitability, and
employee value-creation.
A distinguished panel comprising of accomplished Indian
CEOs and CIOs of public companies, VCs, analysts, founders
of other VC funded companies including siliconindia editorial
board decided on the top 100 companies. We congratulate the
100 finalists for achieving this vote of respect from industry
leaders and commend the enterprising spirit of the Indian
community and its dynamic leaders.
siliconindia | |October 2016
61
Keshava Technology
Enhancing Business Outcomes with
Online Marketing
I
n today’s digital age, strategies like Search Engine
Optimization (SEO), Social Media Marketing, among
others, are helping enterprises to increase the website’s
traffic and promote their products and services effectively
on a global platform. With over 12 years of experience in
developing and architecting software, Mani Nagappan, MD
of Keshava Technology has been helping clients along the
years by providing assistance in the implementation of web
technology solutions. In such a scenario, the team under
the tutelage of Mani Nagappan, lays its emphasis on the
requirements of its clients and customizes the solutions,
accordingly. The firm enables enterprises to leverage the
web and mobile technologies to enhance business outcomes.
“Our expertise in technology and the ability to understand
the market requirements helps our clients to increase their
ROI,” says Mani Nagappan, MD, Keshava Technology.
The company delivers pre-eminent services ranging
from software development, flash banner, SEO, Pay Per click
(PPC), social media marketing, web design, e-commerce
application designing to handling online projects as well
as coordination and development of the same. Keshava
Technology guides its customers in deploying different
technology solutions for boosting the performance of
their business. “If a customer needs a web application for
displayingitsproductsandservices,tofulfilltherequirement,
the team at Keshava understands the focus of the customer
and customizes the development of web application for
better results,” says Mani Nagappan. Consequently, the
company builds its web development strategies to optimize
the data traffic while saving the expense on technology.
The web development services include domain registration
and web hosting, quality interface design, Interactive Flash
Web Design, e-mail solutions, and, Content Management
System (CMS).
Once, Catsdrama, a drama
school, needed an online platform
to manage their ticket bookings
seamlessly. The client approached
Keshava Technology and in a few
months, “We developed an automated
web based system for managing ticket bookings,” says Mani
Nagappan. With an online platform on-board, the client
gained the ability to promote their products using the digital
marketing strategies.
In tandem with web and mobile application development
services, Keshava Technology provides SEO packages and
Lead Generation packages. The SEO package comprises of
numerous capabilities including keyword analysis, Image Tag
Optimization, and Social Media Optimization for boosting
the web traffic in a short span of time. Unlike traditional
SEO techniques, it allows the client to follow up with their
customers with reports illustrating web traffic and the number
of leads captured.
The package also includes a reporting feature, which
provides reports in weekly and monthly basis. To improve
the rank of an enterprise in a search engine, the company
provides content writers with SEO-based writing skills. The
writers document the product and use the same information to
circulate in social media.
The complete expense of web development and digital
marketingisveryhighforenterprises.Toreducethetechnology
expenditure, Keshava Technology leverages offshore
development business model. According to this approach, the
company provides professional team for executing the plans
of its customers. For example, an enterprise requires a team
to manage its website for better traffic and to generate leads
for increase in sales. For eliminating the need to hire a team of
marketers, Keshava Technology provides a full time technical
and marketing team to enable its customers in augmenting the
count of lead generation and web traffic.
In the years to come, Keshava Technology is planning to
be a product-based company in Retail, Banking and Logistic
Domain emphasize on developing mobile applications and
SocialMediaManagementtools.“Initially,westartedworking
on retail industry, where the company seeks to understand the
requirements of the market and bring the product to the market
just-in-time,” concludes Mani Nagappan.
Our expertise in technology and the ability
to understand the market requirements
helps our clients to increase their ROI
2016
Mani Nagappan