This document discusses Clatter Chatter, a company that provides various social media marketing services including reputation management, content creation, platform management, and website development. Founded by Neha Chaku Tankha, Clatter Chatter helps companies create an effective online presence and market their brands through social media. The company believes that user-generated content is key to making brands go viral. Clatter Chatter also offers reputation management to address negative feedback and satisfy customers. It aims to expand its operations while leveraging big data to better understand customer purchase behavior.

1. | |JULY 2014
15CIOReview| |JULY 2014
14CIOReview
Editor-in- Chief
Clatter Chatter
Managing Editor
Sagaya Christuraj
recognized by Magazine as
siliconindia
PUBLISHED SINCE 1997
BUSINESS & TECHNOLOGY IN THE U.S. & INDIA OCTOBER 2015 SILICONINDIA.COM
T
here is no doubt that the Indian
diaspora has been a great contributor
towards the technology evolution
in the U.S. Out of nearly 20,000
start-ups in the Silicon Valley, 25
percent are run by Indians. This
also shows that the compelling
rise in the technological evolutions
is being greatly received and addressed by the young
Indian entrepreneurs. Be it IoT, or the all pervasive
cloud technology, or the accelerating pace of Big Data
adoption which is a great promise to solving some of the
world’s most complex issues, it is greatly encouraging
to see all these falling within the purview of the Indian
entrepreneurial diaspora.
While it takes sleepless nights to throne the
entrepreneurial dream, this edition of the si100 is dedicated
to those dreamers who have not only accomplished it with
sheer dedication in building and managing companies,
but now are also exploring to newer avenues. Be it in
semiconductor chip manufacturing or in the M2M-
wireless space, there is a greater adoption given the fact
that such markets require heavy capital investment and the
Indian involvement here makes it all the more exciting.
Like every year, the annual si100 issue features
companies which display the characteristics of long-term
visibility, sustained growth, business focus, profitability
and customer and employee value-creation. The esteemed
list consists of companies that have made a mark in
their area of expertise, be it Customer Relationship
Management, Enterprise Resource Planning, Cyber
Security, Networking, Mobile Apps, Hybrid Cloud or
Web-Scale IT, offering an opportunity for strategic
business advantage for early adopters and unveiling the
potential for significant market disruption. While some
are bringing revolution to the business processes through
their products, others, through their services are making
sure that technological adoptions are perfectly oriented
towards the objectives.
A distinguished panel comprising of accomplished
Indian CEOs & CIOs of public companies, VCs, analysts,
and founders of other VC funded companies along with
siliconindia’s editorial board decided on the top 100
companies. We congratulate the 100 finalists for achieving
this vote of respect from industry leaders and spreading
the enterprising spirit of the Indian community.
Top 100 Tech Companies Founded and Managed by Indians in the U.S.
Company:
Clatter Chatter
Description:
One stop shop for social media marketing
needs such as reputation management,
content creation, platform management,
website development
Key Person:
Neha Chaku Tankha
CEO & Founder
Website:
www.clatterchatter.com
siliconindia | |October 2015
36
Neha Chaku Tankha
I
n this new age of digitization, having an online
platform to create persuasive content is the new
norm for organizations. Social Media is redefining
the way organizations market their brands. The
multitalented Neha Chaku Tankha, Founder and CEO,
Clatter Chatter, has a Master’s Degree in Psychology
and Psychotherapy, as well as an MBA in HR. While
working as a radio jockey, she realized that organizations
are spending a fortune, marketing on traditional media
like radio and television, compared to online and social
media platforms.
In order to help such enterprises create an effective
online platform, Union City, CA-based Clatter Chatter
acts as a one stop shop for all social media marketing
needs—from reputation management, content creation,
platform management, website development to
monitoring and measuring brand impact, brand strategy
and adhoc designs.
Clatter Chatter facilitates companies to have an
online platform to market their brand. “We initially
focused on popular social media platforms and blogs
for marketing,” expresses Neha. “Today, people are too
busy to read blogs, visual content is the
way. Infographics, videos
and great content with
a strong call to action,
is how we make brands
go viral.”
Through So-
cial Media, Clatter
Chatter facilitates
powerful brand sto-
ries, aligned with
the client’s busi-
ness strategy, that
touch consum-
ers’ lives. They
firmly believe
that “content is
king” as it plays
a crucial role in
communicat-
ing the right
message which
makes brands
go viral. They focus on making customers interact with
the brand, for at least 30 seconds every day, to boost
brand recall. “We transform brands by using a 360 de-
gree approach that adds value to our clients’ business,”
expresses Neha.
“Word of mouth is the most valuable form of
marketing, and Social Media is word of mouth on
steroids,” expressesNeha. Clatter Chatter helps clients
embrace negative feedback and satisfy customers by
creating better memories through their reputation
management service. “A recent survey claims, 90
percent people say that their purchasing decisions are
effected by positive reviews online,” adds Neha. They
believe in humanizing the brand by interacting with
customers, while helping clients pay attention to their
areas of improvement.
Through their innovative website management
service, the company helps clients create catchy and well-
structured content which is compelling and interactive,
while giving top priority to security. They also rely on
SEO to ensure that the website’s searchability goes up.
One of Clatter Chatter’s clients, with a huge hotel
chain across U.S., approached the company as they had
no online presence and received continuous negative
feedback for one of their hotels. Clatter Chatter helped
them by offering reputation management services
that transformed the brand’s perception. Through the
service, the client witnessed a steady growth in the
number of rooms that were booked in the hotel. They
also eliminated fake reviews that were being posted on
the online platform.
In the coming years, Clatter Chatter aims to expand
their operations geographically, while utilizing the
benefits of technology such as Big Data. “We are
looking at utilizing Big Data in an effective way to
predict customers' purchase behavior,” concludes Neha.
Clatter Chatter
One Stop Shop for Digital Marketing Needs
We transform brands by using a 360
degree approach that adds value to our
clients’ business
2015