This document discusses strategies for creating social change in Dutch society by making it "smarter". It describes the work of a think tank called Knowledgeland that has funded over 160 social innovation projects since 1999. Knowledgeland aims to catalyze social change through funding projects, networking organizations, and spreading ideas and learning. Some of its initiatives include Digital Pioneers, which has funded tech and media projects, and Kafkabrigade, which uses narrative research and case studies to solve social problems. The document outlines lessons learned, including thinking big but starting small, sharing ideas openly, analyzing challenges, and recognizing that connections outside an organization are important for change.