A 2012 profile summary for R&B/Soul artist, Kelly Erez

1. Kell Erez
y
“Putting the soul back in to R&B”
January 2013

2. “A come-to-bed voice that is the
soundtrack of your life”
Steve Bush (Stereophonics, Corinne Bailey-Rae)
✤ Biography
✤ Releases
✤ This Is Me (EP)
✤ Come To Me (Album)
✤ Kelly Erez in the Media
✤ Marketing
✤ Kelly Erez In Numbers
✤ Watch/Listen
✤ Business Details & Contacts

3. Biography
Emerging Independent UK R&B/Soul artist, Kelly Erez is no stranger to critical acclaim as she embarks on promotional work in support of her debut album ‘Come To Me’
released via Definition Music.
The reaction to Kelly and her debut EP, released in 2011, has been nothing short of fantastic. With BBC Radio support from DJ Target (1Xtra), Tom Robinson (6 Music) and Tony
Blackburn (GLR) and growing critical acclaim online adding to the groundswell of media support, Kelly is being hailed by the online R&B press as ‘putting the soul back into
R&B.’ Click the links to read more and you will get a rounded view of what Kelly is about and what others say about her.
It’s no accident that Kelly Erez has been in the Top 3 of the Reverbnation UK R&B/Soul Chart for much of 2011; a chart position that is driven by her popularity with music fans
and her growing fan-base online. Despite being Independent, Kelly has been collaborating with some of the biggest established writers in the UK in the last year. And yet
regardless of working with these writers responsible for hits with Celine Dion, Kylie, Maxi Priest and Gabrielle to name but a few, Kelly’s debut album is a direct collaboration
between her and her sister, Natalie Erez, who also handled the production of the record. The album is mixed by Mercury nominated mix engineer and producer Ian Carter.
With a solid foundation in R&B/Soul, the diversity of Kelly’s music really shines through, track by track. From R&B to the most delicate of Soul tracks, the quality of the song
writing, pop sensibilities and glossy production are all encapsulated by Kelly’s passionate performances and vibrant, friendly personality. Some may say that Kelly’s glossy
transatlantic sound is in direct contradiction to her grounded upbringing in Stratford in the East End of London.
Fan-engagement is an integral part of Kelly’s music – not only because she recognizes that it’s these fans who can really help make her dream happen, but because she has a
genuine love of connecting with people. ‘Join me on my journey’ is a phrase often accompanying messages Kelly sends out, eliciting moving responses from fans across the globe.
You do not have to look far online to see the reaction to Kelly’s trademark voice and standout songs that move you. Just ‘Googling’ Kelly’s name, looking at the hundreds of
comments on her YouTube Channel or the thousands of fans on her Twitter, Facebook and MySpace sites will leave you in no doubt that Kelly Erez is one of the most talked
about and highly thought of Independent artists in the UK.
The momentum is building behind her debut album, ‘Come To Me’ with numerous BBC live sessions and interviews completed, feature articles in Blues & Soul and Flavour
Magazines to name but two and rave reviews in the 9/10 range, 2013 looks to be a sterling year for Kelly Erez.

4. This Is Me (EP)
Released in 2011, ‘This Is Me’ is Kelly’s commercial
debut and was met with widespread critical acclaim.
BBC Radio was one of the first media to pick up citing
‘Come To Me’ from the EP as BBC Radio 1Xtra ‘Track
of the Week’. DJ Target, Tom Robinson, Tony
Blackburn all supported the EP, specialist press hailed
Kelly as ‘Putting the soul back in to R&B’ and Kelly’s
distinctive trademark voice and emotional delivery
wowed music fans.
Two sold out shows in London, first at The Bowery
“Kelly Erez is the beautiful, soulful, UK, needs to be signed already,
and then at the prestigious Hoxton Hall Theatre
R&B/Soul singer and songwriter that has me so hopeful for the
underlined Kelly’s growing reputation as one of the music and for the genre. It took me all of one minute to agree to do
this review ”
UK’s hottest emerging talents.
We Plug Good Music Review

5. Come To Me (Album)
Released in late 2012, ‘Come To Me’ is Kelly’s debut
album and has been met with widespread critical
acclaim. BBC Radio have been a massive supporter,
specifically the BBC Introducing network. With
numerous live sessions and interviews completed
over Xmas, Kelly’s standing within the BBC continues
to grow.
Early reviews suggest a more than warm welcome for
the album. 9/10 from Street Voice UK and 5/5 from
Reviewed Online UK and a host of incredible
feedback from the grassroots music press have served
“The tracks are delicious. Kelly’s innate soul percolates to the top of
to continue the momentum that builds behind Kelly each of them and inhabits the core elements of each song. She could
Erez and her soulful brand of music. A brand of so easily have emerged from North America’s heartland of R&B and
soul but, no, she hails from Stratford, London, and does her nation
music that is warming with tastemakers and music proud with her song-writing talents and impeccable delivery.”
fans alike. 5/5 Reviewed Online UK

6. Media Quotes
“Kelly Erez is putting the soul back into R&B”
Blues & Soul Magazine
“Kelly Erez has a voice that entrances with a rare ability to
mix precision with emotion”
Blues Bunny
“There’s a lot of love for you [Kelly Erez] from
colleagues across the BBC”
BBC Introducing, BBC Radio Three Counties
“I believe she will soon find herself hoisted onto a platform
among the true greats of the R&B scene ” “Brilliant debut .
Reviewed Online UK
“An excellent album...” album...”
Street Voice UK Reviewed Online UK “It’s slow jam heaven with flexes like Hand On Heart or Come To
Me which has that same feel you get when you hear a bit of Brian
“Kelly Erez is talked about in all the right places” McKnight-also really loving I Don’t Mind which is a totally soulful
Blues & Soul Magazine cut.”
“It’s a slow sexy jam of a track [Come To Me]” Flavour Magazine
DJ Target, BBC Radio 1Xtra

7. Media Clips

12. Marketing Campaign Overview
•Blues & Soul Magazine Media Deal
•Print, digital advertising, editorial & social
media support
•Microsoft Entertainment Properties
•Xbox Music, MSN and Windows Phone
marketing support in exchange for product
placement in the video for ‘Come To Me’
•MUZU.TV Featured Video
•Full Social Media campaign to followers. Reach
of 500,000 in first month, thousands of likes and
positive comments
•BBC Network Support. Multiple interviews and
live sessions throughout the BBC regions
•Full grassroots PR campaign resulting in 5 star
reviews and multiple press features online and in
print

13. Marketing – Xbox Music
Promotion
Included:
•Video feature
on Xbox Music
(TV) with link to
album
•MSN Video
feature
•Windows
Phone Social
Media
competition to
• Most popular individual artist in all
European markets during week of win signed
promotion
• More popular that Alicia Keys, Ellie
albums
Goulding, Rage Against The Machine
and Robbie Williams

14. In Numbers

15. Watch/Listen
(Click the images to watch/listen)
Come To Me (Album) This Is Me (EP)

16. Contacts
Press & Radio
Manilla PR
Contact; Tony McDonagh
Management
Definition Music Limited
Contact; Harvey Lee
Publishing Administration
Catalyst Music Publishers Limited
Contact; Peter Knight Jr
Legal
Simkins Partnership LLP
Contact; Ed-Baden Powell