A guide to personal branding in four easy steps: discover, refine, communicate and live. Presented to hundreds of Kelley School of Business freshman and sophomores at Indiana University on March 28, 2013.

1. @BODZEWSKI
THE “YOU” BRAND

2. Why Me?
100+ Hired entry-level positions
8 Years from intern to VP
6/1 Different agencies/times looked for a job
2.7 Undergrad GPA
@bodzewski

3. @bodzewski
@bodzewski

4. @bodzewski

5. What is a brand?
@bodzewski

6. A brand is a promise.
@bodzewski

7. A Promise Of…
… exceptional quality
Experiences
and high expectations.
@bodzewski

8. A Promise Of…
… polarizing passions
Values
and interests.
@bodzewski

9. A Promise Of…
Envy
@bodzewski

10. A Promise Of…
… questionable
Real Priorities
decisions and risks.
@bodzewski

11. Stay With Me…
@bodzewski

12. Your Brand in Four Steps
@bodzewski

13. “What am I supposed to do when the club
lights come on? It’s easy to be Puff, it’s harder
to be Sean.”
- Coming Home, Diddy
@bodzewski

14. Step One: Define Your Promise
@bodzewski

15. “What do I stand for? Oh what do I stand for?
Most nights, I don't know.”
- Some Nights, Fun
@bodzewski

16. Step One: Define Your Promise
It’s time to be honest
- Strengths?
- Weaknesses?
- Passions?
- Goals?
@bodzewski

17. Step Two: Refine Your Promise
@bodzewski

18. “Is that what you want, or is that what people
expect of you?”
- Don Draper, Mad Men
@bodzewski

19. Step Two: Refine Your Promise
Your audience and their unmet
needs
- Boss
- Family
- Friends
- Professors
- Significant other
@bodzewski

20. Step Three: Communicate Your
Promise
Know your passion
@bodzewski

21. “On Wednesdays we wear pink.”
- Karen, Mean Girls
@bodzewski

22. Step Three: Communicate Your
Promise
Perception is
reality
- Actions
- Artifacts
- Associates
- Communicati
on
@bodzewski

23. Step Four: Live Your Promise
Know your passion
@bodzewski

24. “Here we go back, this is the moment
Tonight is the night, we’ll fight till it’s over. So we
put our hands up like the ceiling can’t hold us.”
- Can’t Hold Us, Macklemore
@bodzewski

25. Step Four: Live Your Promise
There’s no end
- Take risks
- Fail
- Learn
- Adapt
- Breathe
@bodzewski

26. “I make an impact when others can’t or won’t.”
- My promise
26
@bodzewski

27. Tell me your promise
@bodzewski
#220promise