You CAN Write Well! Part 1 of 4

1,005 views

Published on

“Good writing is difficult. It takes a lot of practice and it can be very time consuming. And at the end of the process… you might not get your message across. The purpose of this presentation is not to convince you that writing is fun. Many of you will never think that writing is fun! Rather, the purpose of this presentation is to show you ways of maximizing your impact in print so that you get a better return on what you write.”

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

You CAN Write Well! Part 1 of 4

  1. 1. You CAN Write Well! Tips and tricks for getting your message across in print<br />Part 1 of 4<br />Erica MacCreaigh<br />Correctional Libraries Senior Consultant<br />Colorado State Library<br />
  2. 2. If this is what you’ve prepared…<br />
  3. 3. If this is what you’ve prepared…<br />…then this is not what you want your readers to see.<br />
  4. 4. Presentation goals<br />Understand what gets in the way of good business communication<br />
  5. 5. Presentation goals<br />Understand what gets in the way of good business communication<br />Understand how thethree deadly sins of writing compromise your message<br />
  6. 6. Presentation goals<br />Understand what gets in the way of good business communication<br />Understand how the three deadly sins of writing compromise your message<br />Understand how the “Golden Rules” of good writing strengthen your message<br />
  7. 7. Presentation goals<br />Understand what gets in the way of good business communication<br />Understand how the three deadly sins of writing compromise your message<br />Understand how the“Golden Rules” of good writing strengthen your message<br />Take away at least one technique for improving your own business writing<br />
  8. 8. Why do you write?<br /> Inform<br /> Have “it” on record<br /> Request something<br /> Socialize<br /> Give instruction<br />
  9. 9. Good writingis when what youintend to say is what your reader “gets”<br />
  10. 10. Anythingthat gets betweenyour intended messageand your reader is CLUTTER!<br />
  11. 11. Irrelevant graphics<br />Mispleledworbs<br />Fifty-cent words<br />Multiple, unrelated topics<br />Wrong format of<br />communication<br />Bad timing<br />Jargon<br />Chit chat<br />Illogical<br />formatting<br />Too much info, too much info, too much info, too much info<br />Foreign languages<br />No interest in topic/message<br />Decorative fonts<br />
  12. 12. Taxonomy of Clutter<br />Visual<br />
  13. 13. Taxonomy of Clutter<br />Visual<br />Verbal<br />
  14. 14. Taxonomy of Clutter<br />Visual<br />Verbal<br />Volume<br />
  15. 15. Taxonomy of Clutter<br />Visual<br />Verbal<br />Volume<br />Contextual<br />
  16. 16. The Three Deadly Sins!<br />Ignoring your reader’s needs<br />
  17. 17. The Three Deadly Sins!<br />Ignoring your reader’s needs<br />Using the wrong format<br />
  18. 18. The Three Deadly Sins!<br />Ignoring your reader’s needs<br />Using the wrong format<br />Fatal fonts, poisonous punctuation, and sloppy spelling<br />
  19. 19. You CAN Write Well! Tips and tricks for getting your message across in print<br />Part 1 of 4<br />Erica MacCreaigh<br />Correctional Libraries Senior Consultant<br />Colorado State Library<br />

×