SlideShare a Scribd company logo
Making digital preservation affordable: Values and business models Simon Tanner Director King’s Digital Consultancy Services King’s College London [email_address]
Overview Monetizing content – some models  The role of public repositories: My View…   It is about time - the Attention Economy Cost and business models Costs and OAIS Balancing costs with benefits and institutional  mission Risk and consequence Justifying and building your case Levers: getting your way…
Revenue Generation Models Advertising model:  supported by advertising revenue Infomediary model: user data as revenue   Merchant model:  traditional retail model Affiliate model:   financial incentives to affiliated partner sites Community model:  users invest in a site (e.g. contribution of content, money, time, hosting) Subscription model:  users pay for access to “value added” content (e.g. high resolution files) Utility model:  metered usage or pay-per-view THESE DON’T WORK FOR  MOST  OF US! Amazon’s last Quarter $80m profit requires $3bn in sales  (~2.5% ROI)
The role of public repositories: My View… My view:   A place where a community nourishes its memory and its imagination – where it connects with the past and invents its future. Purpose:  To educate, enlighten and entertain - to promote and disseminate and to preserve culture This may be preserving the record of a way of life or the very roots of a culture, its language, literature, music and traditions Nature, politics, and war have always been the mortal enemies of public repositories Preserving information is a human purpose – it can only happen through an act of will and desire Format is less important than content and experience we receive:  users are “format agnostic”.  But format matters to our digital preservation actions – a paradox.   (2004 Information Format Trends: OCLC)
It is about time! Digital Preservation the time to take action is short those actions are continuous over time Strategic Time Problems: Perpetuity is a very long time! Time is the scarce resource in our information age
The Attention Economy An economic measure of the information age: America’s industrial output weighs (literally) about the same as it did 100 years ago. Even though real GDP (Gross Domestic Product) is 20 times higher. This reflects the higher knowledge content of contemporary goods and services. The Attention Economy “ iPod therefore iAm” Cover headline, Newsweek July 26, 2004 issue Information has to be selected or discarded, read or not read, but it cannot readily be ignored. There is a deficit of attention.
What does this mean for our future? Attention is vital to economic sustainability Therefore access is valued more than preservation by our consumers who are ultimately our benefactors Without access there are very few long term preservation strategies that will be economically sustainable The question remains: how do we think about financing digital preservation We should address: Our designated community Costs against the OAIS model
Tools for financing digital preservation Cost model Business model Costs and OAIS Balancing costs with benefits and institutional mission Risk management Levers to get your way
Cost and business models What is a cost model? A framework in which all costs can be recorded and allocated or apportioned to specific activities. Essential to enable the costs of providing a service to be calculated. What is a business model? A model of how the service functions and the method by which it can sustain itself. It involves both strategy and implementation.
Cost and business models A cost model is essential to identify costs, but does not itself persuade stakeholders to necessarily invest time and resources.  The business model and preservation plan serve the purpose of persuasion and clear planning. Calculating costs must take place in a realistic context Costs need to consider the strategic context & designated community Holistic lifecycle approach Helen Shenton, “Life cycle collection management,"  LIBER quarterly, 63 (Sept. 2002): 388-404.
Cost and OAIS Data Management Administration Ingest Access Producer Consumer Preservation planning Management Ingest Ingest, Admin & Management: Measurable Relatively high cost   Archival Storage: Easy to cost Relatively low cost   Administration Management Preservation Planning: Lacks evidence base Very variable costs Preservation planning Data Management Access: Visible benefit Potentially high cost Access Slide developed by  Simon Tanner (KDCS) & Maggie Jones (DPC) Archival Storage KJN KJN Archival Storage
Lifecycle costs and business models Two key developments from the UK. ESPIDA: a model to help make business cases for intangible assets and activities. http://www.gla.ac.uk/espida/index.shtml LIFE: a methodology and formula for costing life of e-journals, including preservation. http:// www.life.ac.uk /
LIFE: Life Cycle Information for E-Literature LIFE found that in the first year of a digital asset’s existence; The lifecycle cost for a hand-held serial is £19 The lifecycle cost for a new website is £21 The lifecycle cost for an e-journal is £206 LIFE further predicts that in the 10th year of the same digital assets’ existence; The total lifecycle cost for a hand-held serial is £14 per issue The total lifecycle cost for a new website is £6,800 The total lifecycle cost for an e-journal is £3,000 Final report states that it  “is in this predictive  work that further research is required.”
Balancing costs, benefits and mission Balanced Scorecard  approach
eSPIDA approach
Risk management Essential to quantify the consequences and risk of loss of digital materials. Risk consequence is hard to define in the digital environment the volume is enormous so selection is essential previously information sources self selected through format, durability and luck – digital conveys none of these advantages selection assumes precognition of future significance Consequences matter more than risk in  planning a way forward and  making a case!
Risk management: consequences count high risk low consequence high risk high consequence low risk low consequence low risk high consequence Consequences Risks low risk high consequence We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. William Gibson, Pattern Recognition, 2003
Where will it hurt? Top Pain Points in Long-Term Digital Retention’ in Storage Networking Industry Association (2007) 100 Year Archive Requirements Survey:  www.snia-dmf.org/100year/
Justifying and building a case Identify the brief timeframe during which action can be taken Raise awareness of the increasing dependence on digital materials Produce evidence of the various cost elements Be persuasive Emphasise the strategic fit with current institutional goals Show a clear understanding of the relationship between cost and benefits Benefit the designated community and stakeholders
Levers: getting your way… Benefits Strategic fit/positioning Access Efficiency gains Opportunities for revenue Support to other revenue activities Support for stakeholders Support for staff Levers Legal accountability Risk consequences Ownership of problem Accountability for legacy expenditure Critical to institutional mission Slide developed by  Maggie Jones (DPC) & Simon Tanner (KDCS)
Making digital preservation affordable: Values and business models Simon Tanner Director King’s Digital Consultancy Services King’s College London [email_address]

More Related Content

What's hot

Jif businessmodels draft
Jif businessmodels draftJif businessmodels draft
Jif businessmodels draft
Strategic Content Alliance
 
24 June 2014: working with the Centre for Defence Enterprise
24 June 2014: working with the Centre for Defence Enterprise24 June 2014: working with the Centre for Defence Enterprise
24 June 2014: working with the Centre for Defence Enterprise
Defence and Security Accelerator
 
Knowledge Markets
Knowledge MarketsKnowledge Markets
Knowledge Markets
Albert Simard
 
Economically Sustainable Digital Preservation
Economically Sustainable Digital PreservationEconomically Sustainable Digital Preservation
Economically Sustainable Digital Preservation
OCLC Research
 
25 Feb 2014 CDE opportunities and requirements
25 Feb 2014 CDE opportunities and requirements25 Feb 2014 CDE opportunities and requirements
25 Feb 2014 CDE opportunities and requirements
Defence and Security Accelerator
 
22 July 2014: working with the Centre for Defence Enterprise
22 July 2014: working with the Centre for Defence Enterprise22 July 2014: working with the Centre for Defence Enterprise
22 July 2014: working with the Centre for Defence Enterprise
Defence and Security Accelerator
 
24 June 2015: Working with CDE
24 June 2015: Working with CDE24 June 2015: Working with CDE
24 June 2015: Working with CDE
Defence and Security Accelerator
 
Making responsible investments work: Money Where it Matters (MWIM)
Making responsible investments work: Money Where it Matters (MWIM)Making responsible investments work: Money Where it Matters (MWIM)
Making responsible investments work: Money Where it Matters (MWIM)
Global Landscapes Forum (GLF)
 
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles CheethamKeynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
Alan Quayle
 

What's hot (9)

Jif businessmodels draft
Jif businessmodels draftJif businessmodels draft
Jif businessmodels draft
 
24 June 2014: working with the Centre for Defence Enterprise
24 June 2014: working with the Centre for Defence Enterprise24 June 2014: working with the Centre for Defence Enterprise
24 June 2014: working with the Centre for Defence Enterprise
 
Knowledge Markets
Knowledge MarketsKnowledge Markets
Knowledge Markets
 
Economically Sustainable Digital Preservation
Economically Sustainable Digital PreservationEconomically Sustainable Digital Preservation
Economically Sustainable Digital Preservation
 
25 Feb 2014 CDE opportunities and requirements
25 Feb 2014 CDE opportunities and requirements25 Feb 2014 CDE opportunities and requirements
25 Feb 2014 CDE opportunities and requirements
 
22 July 2014: working with the Centre for Defence Enterprise
22 July 2014: working with the Centre for Defence Enterprise22 July 2014: working with the Centre for Defence Enterprise
22 July 2014: working with the Centre for Defence Enterprise
 
24 June 2015: Working with CDE
24 June 2015: Working with CDE24 June 2015: Working with CDE
24 June 2015: Working with CDE
 
Making responsible investments work: Money Where it Matters (MWIM)
Making responsible investments work: Money Where it Matters (MWIM)Making responsible investments work: Money Where it Matters (MWIM)
Making responsible investments work: Money Where it Matters (MWIM)
 
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles CheethamKeynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
Keynote: Data isn’t just valuable, it’s going to save the planet! Miles Cheetham
 

Viewers also liked

Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
Artefactual Systems - Archivematica
 
Why Companies Issue Stock
Why Companies Issue StockWhy Companies Issue Stock
Why Companies Issue Stock
How To Be A Stock Market Player
 
Financial Ratios: What The Financial Statements
Financial Ratios: What The Financial StatementsFinancial Ratios: What The Financial Statements
Financial Ratios: What The Financial Statements
How To Be A Stock Market Player
 
Why People Buy Stock
Why People Buy StockWhy People Buy Stock
Why People Buy Stock
How To Be A Stock Market Player
 
Security Market Bonds And Stocks
Security Market   Bonds And StocksSecurity Market   Bonds And Stocks
Security Market Bonds And Stocks
Learning Made Simple
 
Researching A Stock As A Business
Researching A Stock As A BusinessResearching A Stock As A Business
Researching A Stock As A Business
How To Be A Stock Market Player
 
The Pros and Cons of Being a Stock Broker by Jonah Engler
The Pros and Cons of Being a Stock Broker by Jonah EnglerThe Pros and Cons of Being a Stock Broker by Jonah Engler
The Pros and Cons of Being a Stock Broker by Jonah Engler
Jonah Engler
 
Stocks and bonds
Stocks and bondsStocks and bonds
Stocks and bonds
Love Leoann Duran
 
Introduction to capital structure
Introduction to capital structureIntroduction to capital structure
Introduction to capital structure
Shyama Shankar
 
Financial Market Ppt Kakul Zaidi
Financial Market Ppt Kakul ZaidiFinancial Market Ppt Kakul Zaidi
Financial Market Ppt Kakul Zaidi
Syed Zainvi
 
Project Financing
Project FinancingProject Financing
Project Financing
khankm
 

Viewers also liked (11)

Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
Avoiding the 927 Problem: Standards, Digital Preservation, and Communities of...
 
Why Companies Issue Stock
Why Companies Issue StockWhy Companies Issue Stock
Why Companies Issue Stock
 
Financial Ratios: What The Financial Statements
Financial Ratios: What The Financial StatementsFinancial Ratios: What The Financial Statements
Financial Ratios: What The Financial Statements
 
Why People Buy Stock
Why People Buy StockWhy People Buy Stock
Why People Buy Stock
 
Security Market Bonds And Stocks
Security Market   Bonds And StocksSecurity Market   Bonds And Stocks
Security Market Bonds And Stocks
 
Researching A Stock As A Business
Researching A Stock As A BusinessResearching A Stock As A Business
Researching A Stock As A Business
 
The Pros and Cons of Being a Stock Broker by Jonah Engler
The Pros and Cons of Being a Stock Broker by Jonah EnglerThe Pros and Cons of Being a Stock Broker by Jonah Engler
The Pros and Cons of Being a Stock Broker by Jonah Engler
 
Stocks and bonds
Stocks and bondsStocks and bonds
Stocks and bonds
 
Introduction to capital structure
Introduction to capital structureIntroduction to capital structure
Introduction to capital structure
 
Financial Market Ppt Kakul Zaidi
Financial Market Ppt Kakul ZaidiFinancial Market Ppt Kakul Zaidi
Financial Market Ppt Kakul Zaidi
 
Project Financing
Project FinancingProject Financing
Project Financing
 

Similar to Financing Digital Preservation: Making digital preservation affordable - Values and business models

2degrees Overview
2degrees Overview2degrees Overview
2degrees Overview
Oliver Hurrey
 
Katherine Skinner - Economics of Digital Preservation
Katherine Skinner - Economics of Digital PreservationKatherine Skinner - Economics of Digital Preservation
Katherine Skinner - Economics of Digital Preservation
dianezorich
 
How to build and manage an Ecosystem for Innovation
How to build and manage an Ecosystem for InnovationHow to build and manage an Ecosystem for Innovation
How to build and manage an Ecosystem for Innovation
dnltan
 
Circular economy management briefing June 2015 by Innovation Forum
Circular economy management briefing June 2015 by Innovation ForumCircular economy management briefing June 2015 by Innovation Forum
Circular economy management briefing June 2015 by Innovation Forum
Innovation Forum Publishing
 
Simon Tanner -Digital Preservation MCN 2009
Simon Tanner -Digital Preservation MCN 2009Simon Tanner -Digital Preservation MCN 2009
Simon Tanner -Digital Preservation MCN 2009
dianezorich
 
Negotium valorem implementing strategy that matters - final
Negotium valorem implementing strategy that matters - finalNegotium valorem implementing strategy that matters - final
Negotium valorem implementing strategy that matters - final
EkoInnovationCentre
 
Getting to TBL metrics
Getting to TBL metricsGetting to TBL metrics
Getting to TBL metrics
Sustainable Seattle
 
LIFE3: Predicting Long Term Preservation Costs, by Brian Hole
LIFE3: Predicting Long Term Preservation Costs, by Brian HoleLIFE3: Predicting Long Term Preservation Costs, by Brian Hole
LIFE3: Predicting Long Term Preservation Costs, by Brian Hole
JISC KeepIt project
 
LIFE3: Predicting Long Term Preservation Costs, Brian Hole
LIFE3: Predicting Long Term Preservation Costs, Brian HoleLIFE3: Predicting Long Term Preservation Costs, Brian Hole
LIFE3: Predicting Long Term Preservation Costs, Brian Hole
guest128c9a
 
Sourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
Sourcing Lecture 4 Shared Services Collaboration And CrowdsourcingSourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
Sourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
Frank Willems
 
Keith Wishart: INSPIRE on a shoestring
Keith Wishart: INSPIRE on a shoestringKeith Wishart: INSPIRE on a shoestring
Keith Wishart: INSPIRE on a shoestring
AGI Geocommunity
 
Implementing Sustainable Digital Preservation
Implementing Sustainable Digital PreservationImplementing Sustainable Digital Preservation
Implementing Sustainable Digital Preservation
neilgrindley
 
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
Sustainable Brands
 
Webinar slides - Internet of Things Convergence: Preparatory Studies
Webinar slides - Internet of Things Convergence: Preparatory StudiesWebinar slides - Internet of Things Convergence: Preparatory Studies
Webinar slides - Internet of Things Convergence: Preparatory Studies
Creative Industries KTN
 
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSBCollaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Chinwag
 
Sustainable circular economy value propositions in clothing as a service -model
Sustainable circular economy value propositions in clothing as a service -modelSustainable circular economy value propositions in clothing as a service -model
Sustainable circular economy value propositions in clothing as a service -model
Maria Antikainen
 
Final Project (Real Estate 3400)1. Individual ProjectThe fi
Final Project (Real Estate 3400)1. Individual ProjectThe fiFinal Project (Real Estate 3400)1. Individual ProjectThe fi
Final Project (Real Estate 3400)1. Individual ProjectThe fi
ChereCheek752
 
Marketing ecosystem: 7 challenges facing marketers today
Marketing ecosystem: 7 challenges facing marketers todayMarketing ecosystem: 7 challenges facing marketers today
Marketing ecosystem: 7 challenges facing marketers today
Tony Davis
 
Is your Supply Chain sustainable?
Is your Supply Chain sustainable?Is your Supply Chain sustainable?
Is your Supply Chain sustainable?
URBANTZ
 
Managing Services Spend ...
Managing Services Spend ...Managing Services Spend ...
Managing Services Spend ...
Peter Woon
 

Similar to Financing Digital Preservation: Making digital preservation affordable - Values and business models (20)

2degrees Overview
2degrees Overview2degrees Overview
2degrees Overview
 
Katherine Skinner - Economics of Digital Preservation
Katherine Skinner - Economics of Digital PreservationKatherine Skinner - Economics of Digital Preservation
Katherine Skinner - Economics of Digital Preservation
 
How to build and manage an Ecosystem for Innovation
How to build and manage an Ecosystem for InnovationHow to build and manage an Ecosystem for Innovation
How to build and manage an Ecosystem for Innovation
 
Circular economy management briefing June 2015 by Innovation Forum
Circular economy management briefing June 2015 by Innovation ForumCircular economy management briefing June 2015 by Innovation Forum
Circular economy management briefing June 2015 by Innovation Forum
 
Simon Tanner -Digital Preservation MCN 2009
Simon Tanner -Digital Preservation MCN 2009Simon Tanner -Digital Preservation MCN 2009
Simon Tanner -Digital Preservation MCN 2009
 
Negotium valorem implementing strategy that matters - final
Negotium valorem implementing strategy that matters - finalNegotium valorem implementing strategy that matters - final
Negotium valorem implementing strategy that matters - final
 
Getting to TBL metrics
Getting to TBL metricsGetting to TBL metrics
Getting to TBL metrics
 
LIFE3: Predicting Long Term Preservation Costs, by Brian Hole
LIFE3: Predicting Long Term Preservation Costs, by Brian HoleLIFE3: Predicting Long Term Preservation Costs, by Brian Hole
LIFE3: Predicting Long Term Preservation Costs, by Brian Hole
 
LIFE3: Predicting Long Term Preservation Costs, Brian Hole
LIFE3: Predicting Long Term Preservation Costs, Brian HoleLIFE3: Predicting Long Term Preservation Costs, Brian Hole
LIFE3: Predicting Long Term Preservation Costs, Brian Hole
 
Sourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
Sourcing Lecture 4 Shared Services Collaboration And CrowdsourcingSourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
Sourcing Lecture 4 Shared Services Collaboration And Crowdsourcing
 
Keith Wishart: INSPIRE on a shoestring
Keith Wishart: INSPIRE on a shoestringKeith Wishart: INSPIRE on a shoestring
Keith Wishart: INSPIRE on a shoestring
 
Implementing Sustainable Digital Preservation
Implementing Sustainable Digital PreservationImplementing Sustainable Digital Preservation
Implementing Sustainable Digital Preservation
 
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
The Maturation of LCA as a Basis for Sustainability Metrics across the Organi...
 
Webinar slides - Internet of Things Convergence: Preparatory Studies
Webinar slides - Internet of Things Convergence: Preparatory StudiesWebinar slides - Internet of Things Convergence: Preparatory Studies
Webinar slides - Internet of Things Convergence: Preparatory Studies
 
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSBCollaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
 
Sustainable circular economy value propositions in clothing as a service -model
Sustainable circular economy value propositions in clothing as a service -modelSustainable circular economy value propositions in clothing as a service -model
Sustainable circular economy value propositions in clothing as a service -model
 
Final Project (Real Estate 3400)1. Individual ProjectThe fi
Final Project (Real Estate 3400)1. Individual ProjectThe fiFinal Project (Real Estate 3400)1. Individual ProjectThe fi
Final Project (Real Estate 3400)1. Individual ProjectThe fi
 
Marketing ecosystem: 7 challenges facing marketers today
Marketing ecosystem: 7 challenges facing marketers todayMarketing ecosystem: 7 challenges facing marketers today
Marketing ecosystem: 7 challenges facing marketers today
 
Is your Supply Chain sustainable?
Is your Supply Chain sustainable?Is your Supply Chain sustainable?
Is your Supply Chain sustainable?
 
Managing Services Spend ...
Managing Services Spend ...Managing Services Spend ...
Managing Services Spend ...
 

More from Simon Tanner

The Balanced Value Impact Model V2.0
The Balanced Value Impact Model V2.0The Balanced Value Impact Model V2.0
The Balanced Value Impact Model V2.0
Simon Tanner
 
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
Simon Tanner
 
Developing the Balanced Value Impact Model to assess the impact of digital re...
Developing the Balanced Value Impact Model to assess the impact of digital re...Developing the Balanced Value Impact Model to assess the impact of digital re...
Developing the Balanced Value Impact Model to assess the impact of digital re...
Simon Tanner
 
Life Writes Its Own Stories: The value and research benefits gained from digi...
Life Writes Its Own Stories: The value and research benefits gained from digi...Life Writes Its Own Stories: The value and research benefits gained from digi...
Life Writes Its Own Stories: The value and research benefits gained from digi...
Simon Tanner
 
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
Simon Tanner
 
Focusing on European citizens and the impact of Open Access monographs for them
Focusing on European citizens and the impact of Open Access monographs for themFocusing on European citizens and the impact of Open Access monographs for them
Focusing on European citizens and the impact of Open Access monographs for them
Simon Tanner
 
Proposing the modes of digital value for a memory institution
Proposing the modes of digital value for a memory institutionProposing the modes of digital value for a memory institution
Proposing the modes of digital value for a memory institution
Simon Tanner
 
OpenGLAM – the Cultural, Social and Academic Importance of Sharing
OpenGLAM – the Cultural, Social and Academic Importance of SharingOpenGLAM – the Cultural, Social and Academic Importance of Sharing
OpenGLAM – the Cultural, Social and Academic Importance of Sharing
Simon Tanner
 
Walking the talk of open research and open innovation in practice
Walking the talk of open research and open innovation in practiceWalking the talk of open research and open innovation in practice
Walking the talk of open research and open innovation in practice
Simon Tanner
 
So, can I use that or not? Navigating rights, reproductions, and risk in an O...
So, can I use that or not? Navigating rights, reproductions, and risk in an O...So, can I use that or not? Navigating rights, reproductions, and risk in an O...
So, can I use that or not? Navigating rights, reproductions, and risk in an O...
Simon Tanner
 
Impact: A Europeana Case Study
Impact: A Europeana Case StudyImpact: A Europeana Case Study
Impact: A Europeana Case Study
Simon Tanner
 
Opening up Data - the benefits and value from a community and funding perspec...
Opening up Data - the benefits and value from a community and funding perspec...Opening up Data - the benefits and value from a community and funding perspec...
Opening up Data - the benefits and value from a community and funding perspec...
Simon Tanner
 
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
Simon Tanner
 
The Academic Book of the Future - Progress & REF2014 data
The Academic Book of the Future - Progress & REF2014 dataThe Academic Book of the Future - Progress & REF2014 data
The Academic Book of the Future - Progress & REF2014 data
Simon Tanner
 
When Crowdsourcing was called Telecrofting - origin stories and challenges
When Crowdsourcing was called Telecrofting - origin stories and challengesWhen Crowdsourcing was called Telecrofting - origin stories and challenges
When Crowdsourcing was called Telecrofting - origin stories and challenges
Simon Tanner
 
Raising Funds for Digitisation
Raising Funds for DigitisationRaising Funds for Digitisation
Raising Funds for Digitisation
Simon Tanner
 
Raising Funds: some advice for our PhD students
Raising Funds: some advice for our PhD studentsRaising Funds: some advice for our PhD students
Raising Funds: some advice for our PhD students
Simon Tanner
 
Impact, the REF and Digital Humanities
Impact, the REF and Digital HumanitiesImpact, the REF and Digital Humanities
Impact, the REF and Digital Humanities
Simon Tanner
 
Through a glass, darkly – reflections upon digitisation
Through a glass, darkly – reflections upon digitisationThrough a glass, darkly – reflections upon digitisation
Through a glass, darkly – reflections upon digitisation
Simon Tanner
 
Democratisation of Collections through Digitisation.
Democratisation of Collections through Digitisation.Democratisation of Collections through Digitisation.
Democratisation of Collections through Digitisation.
Simon Tanner
 

More from Simon Tanner (20)

The Balanced Value Impact Model V2.0
The Balanced Value Impact Model V2.0The Balanced Value Impact Model V2.0
The Balanced Value Impact Model V2.0
 
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
Julie Fukuyama & Simon Tanner: Developing impact assessment indicators – maki...
 
Developing the Balanced Value Impact Model to assess the impact of digital re...
Developing the Balanced Value Impact Model to assess the impact of digital re...Developing the Balanced Value Impact Model to assess the impact of digital re...
Developing the Balanced Value Impact Model to assess the impact of digital re...
 
Life Writes Its Own Stories: The value and research benefits gained from digi...
Life Writes Its Own Stories: The value and research benefits gained from digi...Life Writes Its Own Stories: The value and research benefits gained from digi...
Life Writes Its Own Stories: The value and research benefits gained from digi...
 
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
Teaching Digital Preservation at scale on the MA Digital Asset & Media Manage...
 
Focusing on European citizens and the impact of Open Access monographs for them
Focusing on European citizens and the impact of Open Access monographs for themFocusing on European citizens and the impact of Open Access monographs for them
Focusing on European citizens and the impact of Open Access monographs for them
 
Proposing the modes of digital value for a memory institution
Proposing the modes of digital value for a memory institutionProposing the modes of digital value for a memory institution
Proposing the modes of digital value for a memory institution
 
OpenGLAM – the Cultural, Social and Academic Importance of Sharing
OpenGLAM – the Cultural, Social and Academic Importance of SharingOpenGLAM – the Cultural, Social and Academic Importance of Sharing
OpenGLAM – the Cultural, Social and Academic Importance of Sharing
 
Walking the talk of open research and open innovation in practice
Walking the talk of open research and open innovation in practiceWalking the talk of open research and open innovation in practice
Walking the talk of open research and open innovation in practice
 
So, can I use that or not? Navigating rights, reproductions, and risk in an O...
So, can I use that or not? Navigating rights, reproductions, and risk in an O...So, can I use that or not? Navigating rights, reproductions, and risk in an O...
So, can I use that or not? Navigating rights, reproductions, and risk in an O...
 
Impact: A Europeana Case Study
Impact: A Europeana Case StudyImpact: A Europeana Case Study
Impact: A Europeana Case Study
 
Opening up Data - the benefits and value from a community and funding perspec...
Opening up Data - the benefits and value from a community and funding perspec...Opening up Data - the benefits and value from a community and funding perspec...
Opening up Data - the benefits and value from a community and funding perspec...
 
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
Mirror, Signal, Manoeuvre How  understanding context, indicators and strategi...
 
The Academic Book of the Future - Progress & REF2014 data
The Academic Book of the Future - Progress & REF2014 dataThe Academic Book of the Future - Progress & REF2014 data
The Academic Book of the Future - Progress & REF2014 data
 
When Crowdsourcing was called Telecrofting - origin stories and challenges
When Crowdsourcing was called Telecrofting - origin stories and challengesWhen Crowdsourcing was called Telecrofting - origin stories and challenges
When Crowdsourcing was called Telecrofting - origin stories and challenges
 
Raising Funds for Digitisation
Raising Funds for DigitisationRaising Funds for Digitisation
Raising Funds for Digitisation
 
Raising Funds: some advice for our PhD students
Raising Funds: some advice for our PhD studentsRaising Funds: some advice for our PhD students
Raising Funds: some advice for our PhD students
 
Impact, the REF and Digital Humanities
Impact, the REF and Digital HumanitiesImpact, the REF and Digital Humanities
Impact, the REF and Digital Humanities
 
Through a glass, darkly – reflections upon digitisation
Through a glass, darkly – reflections upon digitisationThrough a glass, darkly – reflections upon digitisation
Through a glass, darkly – reflections upon digitisation
 
Democratisation of Collections through Digitisation.
Democratisation of Collections through Digitisation.Democratisation of Collections through Digitisation.
Democratisation of Collections through Digitisation.
 

Recently uploaded

Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
uitdiedosfinance
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
mcynthus
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
virtualproduction38
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
kevinkariuki227
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
SuganthiPrakash1
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Millionaire track government application
Millionaire track government applicationMillionaire track government application
Millionaire track government application
pragyasharma659549
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Aggregage
 

Recently uploaded (20)

Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Millionaire track government application
Millionaire track government applicationMillionaire track government application
Millionaire track government application
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
 

Financing Digital Preservation: Making digital preservation affordable - Values and business models

  • 1. Making digital preservation affordable: Values and business models Simon Tanner Director King’s Digital Consultancy Services King’s College London [email_address]
  • 2. Overview Monetizing content – some models The role of public repositories: My View… It is about time - the Attention Economy Cost and business models Costs and OAIS Balancing costs with benefits and institutional mission Risk and consequence Justifying and building your case Levers: getting your way…
  • 3. Revenue Generation Models Advertising model: supported by advertising revenue Infomediary model: user data as revenue Merchant model: traditional retail model Affiliate model: financial incentives to affiliated partner sites Community model: users invest in a site (e.g. contribution of content, money, time, hosting) Subscription model: users pay for access to “value added” content (e.g. high resolution files) Utility model: metered usage or pay-per-view THESE DON’T WORK FOR MOST OF US! Amazon’s last Quarter $80m profit requires $3bn in sales (~2.5% ROI)
  • 4. The role of public repositories: My View… My view: A place where a community nourishes its memory and its imagination – where it connects with the past and invents its future. Purpose: To educate, enlighten and entertain - to promote and disseminate and to preserve culture This may be preserving the record of a way of life or the very roots of a culture, its language, literature, music and traditions Nature, politics, and war have always been the mortal enemies of public repositories Preserving information is a human purpose – it can only happen through an act of will and desire Format is less important than content and experience we receive: users are “format agnostic”. But format matters to our digital preservation actions – a paradox. (2004 Information Format Trends: OCLC)
  • 5. It is about time! Digital Preservation the time to take action is short those actions are continuous over time Strategic Time Problems: Perpetuity is a very long time! Time is the scarce resource in our information age
  • 6. The Attention Economy An economic measure of the information age: America’s industrial output weighs (literally) about the same as it did 100 years ago. Even though real GDP (Gross Domestic Product) is 20 times higher. This reflects the higher knowledge content of contemporary goods and services. The Attention Economy “ iPod therefore iAm” Cover headline, Newsweek July 26, 2004 issue Information has to be selected or discarded, read or not read, but it cannot readily be ignored. There is a deficit of attention.
  • 7. What does this mean for our future? Attention is vital to economic sustainability Therefore access is valued more than preservation by our consumers who are ultimately our benefactors Without access there are very few long term preservation strategies that will be economically sustainable The question remains: how do we think about financing digital preservation We should address: Our designated community Costs against the OAIS model
  • 8. Tools for financing digital preservation Cost model Business model Costs and OAIS Balancing costs with benefits and institutional mission Risk management Levers to get your way
  • 9. Cost and business models What is a cost model? A framework in which all costs can be recorded and allocated or apportioned to specific activities. Essential to enable the costs of providing a service to be calculated. What is a business model? A model of how the service functions and the method by which it can sustain itself. It involves both strategy and implementation.
  • 10. Cost and business models A cost model is essential to identify costs, but does not itself persuade stakeholders to necessarily invest time and resources. The business model and preservation plan serve the purpose of persuasion and clear planning. Calculating costs must take place in a realistic context Costs need to consider the strategic context & designated community Holistic lifecycle approach Helen Shenton, “Life cycle collection management," LIBER quarterly, 63 (Sept. 2002): 388-404.
  • 11. Cost and OAIS Data Management Administration Ingest Access Producer Consumer Preservation planning Management Ingest Ingest, Admin & Management: Measurable Relatively high cost Archival Storage: Easy to cost Relatively low cost Administration Management Preservation Planning: Lacks evidence base Very variable costs Preservation planning Data Management Access: Visible benefit Potentially high cost Access Slide developed by Simon Tanner (KDCS) & Maggie Jones (DPC) Archival Storage KJN KJN Archival Storage
  • 12. Lifecycle costs and business models Two key developments from the UK. ESPIDA: a model to help make business cases for intangible assets and activities. http://www.gla.ac.uk/espida/index.shtml LIFE: a methodology and formula for costing life of e-journals, including preservation. http:// www.life.ac.uk /
  • 13. LIFE: Life Cycle Information for E-Literature LIFE found that in the first year of a digital asset’s existence; The lifecycle cost for a hand-held serial is £19 The lifecycle cost for a new website is £21 The lifecycle cost for an e-journal is £206 LIFE further predicts that in the 10th year of the same digital assets’ existence; The total lifecycle cost for a hand-held serial is £14 per issue The total lifecycle cost for a new website is £6,800 The total lifecycle cost for an e-journal is £3,000 Final report states that it “is in this predictive work that further research is required.”
  • 14. Balancing costs, benefits and mission Balanced Scorecard approach
  • 16. Risk management Essential to quantify the consequences and risk of loss of digital materials. Risk consequence is hard to define in the digital environment the volume is enormous so selection is essential previously information sources self selected through format, durability and luck – digital conveys none of these advantages selection assumes precognition of future significance Consequences matter more than risk in planning a way forward and making a case!
  • 17. Risk management: consequences count high risk low consequence high risk high consequence low risk low consequence low risk high consequence Consequences Risks low risk high consequence We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. William Gibson, Pattern Recognition, 2003
  • 18. Where will it hurt? Top Pain Points in Long-Term Digital Retention’ in Storage Networking Industry Association (2007) 100 Year Archive Requirements Survey: www.snia-dmf.org/100year/
  • 19. Justifying and building a case Identify the brief timeframe during which action can be taken Raise awareness of the increasing dependence on digital materials Produce evidence of the various cost elements Be persuasive Emphasise the strategic fit with current institutional goals Show a clear understanding of the relationship between cost and benefits Benefit the designated community and stakeholders
  • 20. Levers: getting your way… Benefits Strategic fit/positioning Access Efficiency gains Opportunities for revenue Support to other revenue activities Support for stakeholders Support for staff Levers Legal accountability Risk consequences Ownership of problem Accountability for legacy expenditure Critical to institutional mission Slide developed by Maggie Jones (DPC) & Simon Tanner (KDCS)
  • 21. Making digital preservation affordable: Values and business models Simon Tanner Director King’s Digital Consultancy Services King’s College London [email_address]