Keeping Your Affiliate Program Clean and Fraud-Free

Keeping Your Affiliate Program Clean Graham MacRobie , President and CEO , Alias Encore, Inc.

Understanding the Conflict ,[object Object],[object Object],[object Object]

Know Your Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Countries to Consider Checking Twice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know How Your Partners Work ,[object Object],[object Object],[object Object],[object Object],[object Object]

Typosquatting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],yo o tube.com 86,042 yo o utube.com 68,486 you b ube.com 36,286 yout a be.com 31,481 yout r ube.com 34,831 youtu v e.com 334,113 y p outube.com 14,929

Proxies ,[object Object],[object Object],Web server responds with web page, images, etc. Web browser sends request to web server Proxy sends request to web server Proxy responds to web browser Browser sends request to proxy Web server responds to proxy

Tor - The Onion Router ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recording Proxies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tiered Commission Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Program Policies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keeping Your Affiliate Program Clean David Naffziger, CEO, BrandVerity

Operating a Clean Affiliate Program Abuse is Inevitable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Policy Violations (Trademark Poaching) PPC policy violators have become very sophisticated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Malware / Toolbars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Malware affiliates utilizes two primary techniques

Cookie-Stuffing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drop affiliate cookies without user consent

Transaction/Lead Fraud Do you pay commissions on invalid sales? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Squatting Own your brands. Everywhere. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Techniques to Clean a Program ,[object Object]

Contact David Naffziger CEO, BrandVerity Search Ad Monitoring [email_address] [email_address] www.naffziger.net/blog www.brandverity.com

Keeping Your Affiliate Program Clean and Fraud-Free

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