Kearney is Open 9-12 Presentation
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The document outlines Kearney, Missouri's branding initiative to define itself as an "open" community. A survey found residents felt Kearney was welcoming and enjoyed celebrations and meeting new people. This theme of "openness" was captured in the brand "Kearney is Open" along with the color green to represent the outdoors. Local leaders were trained on implementing the brand through the website, social media, blog, and e-newsletter to tell stories that exemplify how Kearney is open.
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2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
All_Saints_Proposal_Draft (1.75)
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Outline briefs gfs birmingham 6june edit
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Jenny’s Closet Party LLC Market.docx
Jenny’s Closet Party LLC: Marketing Plan
Summer 2014 Sample Assignment 2
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
Branding Strategy- Name, Logo, slogan and product extension:
Jenny’s Closet Party LLC is a local clothing exchanging company. Our exclusive features which gives us competitive advantage, is that we create a new trendy way to enjoy shopping and recycling by creating the ultimate shopping experience with fashion, food, fun and friends. Our events are held at the Porter County Expo Center centered around unique themes, for example: we have the summer theme where we ask ladies to bring tropical and vacation items (bathing suits, sandals, sun hats and sundresses) and as we approach colder weather we have winter themes when ladies are asked to bring items for winter (Boots, snow pants/coats, hats and scarves). Our slogan is Jenny’s Closet, “A great excuse to clean out your closet”. The picture represents our logo:
Having an array of high end fashionable clothing, accessories and shoes to choose from is the treasure you can receive just by donating. Our goal is to extend this concept to other cities in the area as we grow our appeal.
Brand Strategy
Jenny’s Closet Party goal is to change future shopping by providing an unparalleled swapping experience; whether a customer is budget-savvy or a shopper with disposable income. From the moment our customers come through the door, they will feel that wave of excitement, boasting our passion “Fashion, Food, Fun and Friends”. As they enter the event, they will be warmly welcomed by the soft silhouette of jazz, and greetings of the hostesses, as they walk around offering Champagne or sparkling cider. Around the room there will also be a banquet of cheeses, fruits, and cakes, which are highlighted by the cascades of a chocolate fondue fountain. The shopping area will be decorated with racks of items to choose from, centered with mirrors and dedicated fitting areas. Jenny’s Closet Party goal is to create an indulging environment of “Fashion, Food, Fun and Friends” in hopes that our customers will spread the word and others will too be inspired and have “A great excuse to clean their closets”!
Develop a Marketing Strategy with execution timeframes:
First and foremost before we begin to promote Jenny’s Closet Party LLC we must have capital. We will work with the Small Business Association and advisors on our Business Plan. Our goal is to seek investors and sponsorships donations for the start-up company. Once we have achieved this we will do the following:
Promotion
Jenny’s Closet Party will implement the following processes within the first 30 days to formulate our brand image and create brand awareness:
· Since we trying to ignite a different way to shop, we will start by introducing ourselves to the community so that they ...
Irelands Inspiration For Tomorrow
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Research template
The document describes a campaign by the Marine Conservation Society to raise awareness of the dangers balloons pose to wildlife. The campaign aims to educate the public about how balloons can harm animals if released into the environment. It uses posters with images of tangled wildlife and the tagline "Don't Let Go!" to draw attention and convey its message. The campaign has been successful in banning balloon releases in some areas of the UK and reducing balloon-related wildlife deaths.
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Kelvin HillCOMS-201, Individual Project 4Instructor Steve Rya.docx
Kelvin Hill
COMS-201, Individual Project 4
Instructor: Steve Ryan
05/04/2015
How to set up a festival booth
Setting a beautiful festival booth will go a long way in ensuring that many people will come to your booth. In our case it is a booth for a car washing fundraiser for Catholic Charities to raise money to help the needy in the community.
Creating a good festival booth will require some aspects when buying the equipment and at the actual set up of the festival booth.
If you get the right equipment and using it well will make your craft stand out from the rest and attract more people. Below are some tips on how to make you create an outstanding festival booth.
Right equipment
Right equipment is the first thing you get for the booth. You will need a tent that will fit the purpose of the booth. Get table which are light transportable and tall enough. You need to place you products in in a place where they are visible and accessible to the customers. Give yourself enough space to sit and move around when talking to the people.
Creating a Great Display
In our case it is a booth for a car washing fundraiser for Catholic Charities to raise money to help the needy in the community. You need to design it in a way that will communicate the message to the people. This will attract many people as opposed to a plain booth which has no plan. Choose fabrics and materials which will attract the attention of the customers. The more appealing it is, the more people will come to your booth.
If you follow the steps wisely, you will have a great festival booth.
*Explain the Behaviors and Attitudes of a Trustworthy Leader. Need at least 250 words.
*Assertiveness refers to being forthright in expressing demands, opinions, feelings, and attitudes. Explain the Assertiveness Scale of a Leadership. Need at least 250 words.
*Explain Personal Resiliency in Leadership. Need at least 250 words.
TITLE: PROGRESS REPORT ON RAISING MONEY TO HELP THE NEEDY
Name of the supervisor: Catholic Charities
Name of the presenter: Kelvin Hill
Date: 28th April, 2015
Introduction
It gives me a lot of pleasure to pass the greetings of the planning members involved in this worthy project, it is with your undying effort and moral support that this project has reached this level by now.
Overview of the events
1. Operation success
· The planning team has managed to raise $ 50000 through washing of cars for the people in various cities.
· The team has received positive responds from the general public.
2. New festival activity
· This festival will be used to encourage the believers on the importance of helping the needy in the society.
· It will be held on 4th may, 2015.
· The venue will be New Saint’s Cathedral hall.
· The invited guests are the state bishop who will be in charge of the activity, politicians among them the Illinois senator.
3. Challenges
Up to this far the planning team has encountered the following challenges.
a. Hostile treatment and reception from some ca ...
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Urban Hub 24 Alan Dean
In Memory of Alan Dean 1958 - 2021
No one vision is sufficient in and of itself – visions can guide but only by collaborative action in a creative generative process can visions grow and become part of an ongoing positive sociocultural reality.
Without taking into account the many worldviews that currently co-exist and crafting ways of including them in a positive and healthy form we will continue to alienate vast sections of all communities and humankind.
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