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Media convergence proposal
- 1. Media Convergence Proposal By: Jessica Squires Booya! โA studio for joyful expressionโ 3515 Hennepin Ave S, D Minneapolis, MN 55408 STUDIOBOOYA.COM
- 2. Planning This company started from a few friends talking about the word โBooya!โ It went from an idea to a company in the matter of two days. Gina Kellogg-Soleil initiated this conversation with her friends, rented space in uptown for a low price. They are now teaching the Twin Cities how to live with joyful expression while meeting new people!
- 3. Transaction This company is providing services for people that want to learn live a joyful happy lifestyle. They are offer classes that bring happiness them. Instead of talking about what is wrong in your day to day life you can only bring happy joyful thoughts. It is a low cost for these classes, but they are reasonable. Besides you have a blast attending these classes, so why not join!
- 4. Implementation The only people they need to take into consideration are the ones who want to be involved. There are a lot of volunteers that feel like this company is going to be a great success. Incorporating other peopleโs ideas of a joyful happy lifestyle. Taking these ideas and running with them to help others
- 5. Source Diversity โข Ownership ยป Is the community providing happiness to others ยป Telling other people stories of joyful experiences โข Workforce ยป Helping people stay focused on positive aspects in life ยป Encouraging many different people to provide services
- 6. Content Diversity โข Program Type โข Learning how to make sushi โข Breathing techniques to keep stress levels down โข Yoga for all ages โข Painting for no reason at all โข Demographics โข Any race, color or gender โข All ages, but some classes are for kids and not others โข Idea-viewpoint โข Using radio advertisements, newspaper and internet
- 7. Exposure Diversity โข Horizontal ยป This company will have a lot of internet marketing ยป They will also use the radio to let people know ยป Some newspapers but not many print ads โข Vertical ยป The media I think they should avoid is television, because this is over rated. Not many people will understand this company on a television commercial. Instead reading a print ad, listening to a commercial or seeing a pop up online will be more beneficial for this company.
- 8. The Innovation Process โข Agenda Setting ยป Keep the focus on how people are going to hear about this company and what it has to offer for others. โข Matching ยป Talk about the company with many different people, so the news eventually is spread throughout everywhere. โข Restructuring ยป Make sure the door is always open for new enhancements. Having an open mind to adding different or new classes at anytime. This will help more people.
- 9. Innovation Process Continued โข Clarifying ยป Booya has built great relationships with all of the people working to keep it moving forward. Everyone believes in the joyful expression of being positive. This is what makes this company such a success. Nobody should be stressed, just excited and enjoying every moment in life. โข Routinizing ยป This company will not loose itโs identity, because it has such a powerful message to send. The only thing it will do is bring more people in, so they can enjoy happy moments in life.
- 10. Financial Highlights โข Operating Revenue $30,000 year โ Radio ads $16,000 year โข Brings in 200 people a month โ MN magazine $ 10,000 year โข Brings in 400 people a month โ Newspaper $ 2,500 a year โข Brings in 60 people a month โ Local events $ 1,500 per year โข Brings in 20 people per event
- 11. How to create a better media foundation for the company โข If Booya! Incorporates there branding with advertising with many different outlets this will help them in the long run. I suggest a small company to do there marketing that way they will have reasonable rates. Instead of paying outrageous amounts of money. Also attending parades in the summer, going to art fairs, stopping by the local coffee shops this will all benefit the company in the long run.
- 12. The ultimate benefits for this company โข Let friends and family know โข Make sure people get a incentive for bringing a friend to a class โข Keep an open mind about all aspects of running a business โข Be sure not to overwhelm yourself with the small things โข This company will make a change in other peoples lives. That is extremely rewarding!!