The document discusses overcoming strategic marketing roadblocks when implementing a new marketing strategy. It identifies three major roadblocks companies often face: resources, silos between departments, and history or reluctance to change. To overcome a lack of resources, the document suggests starting with a proof of concept, experimenting, taking baby steps, or crowdsourcing ideas. To overcome silos, it recommends increasing collaboration between departments. And to overcome history issues, it suggests identifying innovative team members, trying new tools and processes, and measuring results. The key is adapting the strategy based on the specific audience, goals, product, budget and other considerations.