A review of the state of social media signals and SEO. Includes the results of a study that measures Google Plus Impact on SEO (actual causation, not correlation), and a study that measures Google's efforts to index Facebook content.
Will Google Find More of Your Friends?
“Probably not because
loads more friends is
dependent on scrolling
the page. There is not
a separate version of
the page for users
Even Bing Does Not Use Facebook Data
On using Likes as votes the way links are used:
“…what does a like mean? Some
people like the page, some folks might
like the content, some folks might just
think it’s funny and likeable. As you
said, the likes are a good signal, but
they’re not a granular signal of what
particular thing you’re actually
expressing a like about.”
Stone Temple Consulting Study
Does Google Plus Drive Rankings?
Code for a Google Plus Share
This is why people think the links pass value
Note: Google deliberately and carefully architected this to pass PageRank
They did so for a reason
Our opinion that is that it is not treated the same as a traditional link
It is probably filtered in some fashion
Likely value is as a supplemental signal
Example TNE Phrases
"It truly is a very special part"
"from childhood and as an adult"
"New England is such a"
"the relaxed and friendly nature"
"The entire area has the BEST"
"beautiful parks and gardens and museums"
"from Great Barrington to Lee"
"the locals with such"
"a memorable weeklong"
"quaint town when"
The persistent denials
August 21, 2013
“Just trying to decide
the politest way to
debunk the idea that
more Google +1s
lead to higher
rankings. Let's start
with correlation !=
Reversal of the Denials?
October 31, 2013
The DME Show
“It was a complete
overhaul of the search
engine … they were going
to be able to handle link
data differently … they
could handle new social
signals they could not
How Google Plus Shares May Impact SEO