The document summarizes strategies for developing an online presence for a radio network or station. It discusses developing goals and understanding how the website may impact current operations. It also covers understanding the target audience and competitive landscape. A key part is determining what type of content and services to offer, such as streaming audio, downloads, or full multimedia content. Finally, it discusses options for networking models and managing traffic from different sources like direct visits, search engines, and referrals.
This document contains notes from an online communication class. It discusses recapping the previous class, reviewing the previous assignment, and covering the strategies and entities involved in display advertising such as publishers, ad exchanges, and Google AdWords and Facebook AdPlanner demonstrations. Types of display ads and how the ad targeting process works using contextual and behavioral filters are also summarized.
This document outlines a balanced scorecard strategy map for a manufacturing organization. The map has four perspectives - financial, customer, internal processes, and learning and growth. The financial perspective aims for a return on capital employed over 15% and revenue growth. The customer perspective focuses on enhancing customer value and brand. The internal perspective emphasizes operational excellence, innovation, alliances and social responsibility. The learning and growth perspective covers developing skills, information systems, and strategic alignment across functions.
This document outlines learning objectives and content for understanding the role of internet and interactive media in integrated marketing communication. It discusses key concepts such as:
- The growth of internet usage and social media platforms (LO1)
- Differences between Web 1.0 and Web 2.0 and how each supports advertising, sales promotion, and public relations (LO2)
- Methods for evaluating the effectiveness of communication through the internet, including metrics like clicks, conversions, and surveys (LO3)
- Advantages of internet like targeted marketing and disadvantages like privacy issues and clutter (LO4)
- Additional interactive media like interactive TV and mobile and their role in integrated marketing (LO5)
This document provides information about a group project on understanding the role of internet and interactive media in integrated marketing communications. It lists the group members and five learning objectives, which cover understanding the role of internet in IMC programs, uses of web 1.0 and 2.0 platforms, evaluating communication effectiveness, and advantages/disadvantages of internet and additional online media.
This document discusses online marketing strategies and costs for Asahi India Glass Ltd. It begins by outlining the goals of online marketing and analyzing website traffic and key demographics of social media users in India. It then examines different online marketing methods like search engine optimization, social media, and various forms of online advertisements. Specific advertisement costs and placements are provided for automotive, builder, architectural, and interior design websites and publications. The document aims to evaluate different online marketing options and costs to make recommendations for Asahi India Glass Ltd.'s online strategy.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdffathimahardwareelect
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
The document outlines Equifax's social media tactics for 2010 to increase consumer engagement, brand awareness, and customer service. Key tactics include online webinars, Facebook, Twitter, video/YouTube channels, blogging, and an Equifax resource center. Direct response TV is also discussed as a tactic to drive awareness and sales of DebtWise specifically through national cable and local spot markets. The objectives are to reach new audiences, compete against other debt companies, and support other Debt Wise ad programs.
Improvement of UR Umuc Healthy Fitness Centre .docxbradburgess22840
Improvement of UR Umuc Healthy Fitness Centre
Business process involves the putting together of different processes in order to provide a better service or product for customers. The business process model of Fitness Center is what it uses to define the ways it would operate in achieving its planned process. The business process needed for UR UMUC Healthy fitness center is to make sure it can operate efficiently. My analysis for the FC is to put together different activities like the UR UMUC Healthy fitness center’s membership registration and billing method as these would add value to the company and improve process.
The Business process needed to be improved for the FC is a modern registration of members with modern payment method. The flowchart would include new members being registered in the database system. They are given member numbers, screened for qualification, if they qualify, then they are registered, if not, they need a waiver to be registered. Then, with the payment method, customers are given the chance to either pay online or in person making either a credit card payment or cash payment. After, all these steps are followed, they are then registered successfully.
“AS IS” PROCESS
“TO BE” PROCESS
Technology plays an important role in every organization’s success. The technology I deem appropriate for UR UMUC Healthy fitness center includes innovation through network, Web security, and data technology needed to change the way the fitness center operates. Through the network system, LAN can be used to help in accessing the Internet by both the customers and the managers. The Web security would be used in making the data collected from the customers safe, this would block data thieves from being able to get into customers’ information and protect their privacy. The Data technology would help in collecting and making use of the useful information needed to improve the center. The Technology
Solution
for UR UMUC Healthy fitness center can take any form based on the need of the center. The technology that I would use for the center is the ERP from a company called SYSPRO. The company specializes in a system that can be utilized to customize for the use of enrollment of new customers/members, registration of members, and payment system of the members.
The technological components needed to bring changes to the center would include: Hardwares-Computers (Either desktops or laptops), printers, scanners, copiers, fax machines, LAN cables, wireless router, surge protectors, credit card system, keyboard, mouse, VPN, monitor, server, cash registers, I.D card scanners, wireless network card, DSL, and others. The Software would include antispyware/antivirus, point of sale, firewall, server, business/office, credit card, operating system, and other software.
With all the components available, UR UMUC Healthy fitness center would be able to bring the needed change and innovation to the business place. A.
This document contains notes from an online communication class. It discusses recapping the previous class, reviewing the previous assignment, and covering the strategies and entities involved in display advertising such as publishers, ad exchanges, and Google AdWords and Facebook AdPlanner demonstrations. Types of display ads and how the ad targeting process works using contextual and behavioral filters are also summarized.
This document outlines a balanced scorecard strategy map for a manufacturing organization. The map has four perspectives - financial, customer, internal processes, and learning and growth. The financial perspective aims for a return on capital employed over 15% and revenue growth. The customer perspective focuses on enhancing customer value and brand. The internal perspective emphasizes operational excellence, innovation, alliances and social responsibility. The learning and growth perspective covers developing skills, information systems, and strategic alignment across functions.
This document outlines learning objectives and content for understanding the role of internet and interactive media in integrated marketing communication. It discusses key concepts such as:
- The growth of internet usage and social media platforms (LO1)
- Differences between Web 1.0 and Web 2.0 and how each supports advertising, sales promotion, and public relations (LO2)
- Methods for evaluating the effectiveness of communication through the internet, including metrics like clicks, conversions, and surveys (LO3)
- Advantages of internet like targeted marketing and disadvantages like privacy issues and clutter (LO4)
- Additional interactive media like interactive TV and mobile and their role in integrated marketing (LO5)
This document provides information about a group project on understanding the role of internet and interactive media in integrated marketing communications. It lists the group members and five learning objectives, which cover understanding the role of internet in IMC programs, uses of web 1.0 and 2.0 platforms, evaluating communication effectiveness, and advantages/disadvantages of internet and additional online media.
This document discusses online marketing strategies and costs for Asahi India Glass Ltd. It begins by outlining the goals of online marketing and analyzing website traffic and key demographics of social media users in India. It then examines different online marketing methods like search engine optimization, social media, and various forms of online advertisements. Specific advertisement costs and placements are provided for automotive, builder, architectural, and interior design websites and publications. The document aims to evaluate different online marketing options and costs to make recommendations for Asahi India Glass Ltd.'s online strategy.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdffathimahardwareelect
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
The document outlines Equifax's social media tactics for 2010 to increase consumer engagement, brand awareness, and customer service. Key tactics include online webinars, Facebook, Twitter, video/YouTube channels, blogging, and an Equifax resource center. Direct response TV is also discussed as a tactic to drive awareness and sales of DebtWise specifically through national cable and local spot markets. The objectives are to reach new audiences, compete against other debt companies, and support other Debt Wise ad programs.
Improvement of UR Umuc Healthy Fitness Centre .docxbradburgess22840
Improvement of UR Umuc Healthy Fitness Centre
Business process involves the putting together of different processes in order to provide a better service or product for customers. The business process model of Fitness Center is what it uses to define the ways it would operate in achieving its planned process. The business process needed for UR UMUC Healthy fitness center is to make sure it can operate efficiently. My analysis for the FC is to put together different activities like the UR UMUC Healthy fitness center’s membership registration and billing method as these would add value to the company and improve process.
The Business process needed to be improved for the FC is a modern registration of members with modern payment method. The flowchart would include new members being registered in the database system. They are given member numbers, screened for qualification, if they qualify, then they are registered, if not, they need a waiver to be registered. Then, with the payment method, customers are given the chance to either pay online or in person making either a credit card payment or cash payment. After, all these steps are followed, they are then registered successfully.
“AS IS” PROCESS
“TO BE” PROCESS
Technology plays an important role in every organization’s success. The technology I deem appropriate for UR UMUC Healthy fitness center includes innovation through network, Web security, and data technology needed to change the way the fitness center operates. Through the network system, LAN can be used to help in accessing the Internet by both the customers and the managers. The Web security would be used in making the data collected from the customers safe, this would block data thieves from being able to get into customers’ information and protect their privacy. The Data technology would help in collecting and making use of the useful information needed to improve the center. The Technology
Solution
for UR UMUC Healthy fitness center can take any form based on the need of the center. The technology that I would use for the center is the ERP from a company called SYSPRO. The company specializes in a system that can be utilized to customize for the use of enrollment of new customers/members, registration of members, and payment system of the members.
The technological components needed to bring changes to the center would include: Hardwares-Computers (Either desktops or laptops), printers, scanners, copiers, fax machines, LAN cables, wireless router, surge protectors, credit card system, keyboard, mouse, VPN, monitor, server, cash registers, I.D card scanners, wireless network card, DSL, and others. The Software would include antispyware/antivirus, point of sale, firewall, server, business/office, credit card, operating system, and other software.
With all the components available, UR UMUC Healthy fitness center would be able to bring the needed change and innovation to the business place. A.
The document discusses planning for a new website, including choosing a content management system, defining the audience, search engine optimization, social media strategies, and audio/podcasting options. It provides an overview of the top three content management systems - Drupal, Joomla, and WordPress - and recommends Drupal as the most flexible but also most difficult to use. It offers tips for building an audience through search engines, social media, and partnerships. Finally, it outlines approaches for hosting and distributing audio content online through services like SoundCloud, YouTube, and RSS/podcasting.
Community Systems Presents: Four Ways To Market Your Community's Commercial ...Ben Wright
Community Systems CEO Ben Wright presents "Four Ways To Market Your Community's Commercial Properties." Joined by Dianne Nunez, Consultant for the Tennessee Valley Authority and Community Systems customer, Ben explores how to use technology to gain more traffic to your community's most valuable offering to expanding and relocating companies - your commercial properties.
1. 10 business ideas are presented for Thomson Reuters to diversify revenue streams, including creating a paid support service around its PermID data linking tool, making its Eikon App Studio the best financial app store, and selling analytical reports and tools for app developers.
2. Some ideas address risks to the company like embracing the open source movement and investing in technology/partnerships. This includes creating an open innovation accelerator, collaborating with Symphony to enhance messaging, and partnering with startups.
3. Other proposals focus on new products like lower cost/customizable versions of Eikon, tailoring existing products, developing a Reuters news channel on Snapchat, and introducing a subscription model for Reuters content.
KB Seminars: Growing Your Online Business; 03/12MDIF
This document outlines an agenda for a conference on growing an online business in Moscow, Russia. The agenda includes presentations on new online business trends, search engine optimization on Yandex and Google, social media marketing, measuring success with Google Analytics, planning and financing a business, and MDLF's digital developments. Under new online business trends, the document discusses focusing on a niche product, organizing previously unorganized information online, creating very local sites, using multimedia content, and creating value through mobile capabilities. It provides examples like The Knot, Mamabkoo/AskJane, SalingSilang, CrowdMap, and SoundCloud. The document emphasizes registering websites with search engines to help them get indexed and optimizing elements like site
Nudge is a social media agency that specializes in creating social media campaigns for brands on platforms like Facebook, Myspace, and Bebo. They provide services like social ad buying, application design and analysis. They have engaged over 119,000 users for brand campaigns and work with clients like Sky News and The Apprentice. Their approach involves creating engaging social applications and communities to foster conversation around brands.
Reputa is a social listening and monitoring tool developed by Viettel Cyber Space Center that collects data from 60 million Facebook accounts, 2 million public Facebook pages and groups, and 3,000 news sites. It provides insights reports and an interactive dashboard for measuring brand and campaign buzz. Reputa's advanced technologies include big data, machine learning, natural language processing and AI. It offers an all-in-one product for listening, research, and planning that combines social monitoring, custom reporting, and crisis alerts for clients across various industries.
This document discusses search engine optimization (SEO) techniques. It begins with an introduction to digital marketing and SEO. The document then covers SEO metrics, components of search engines, keyword research factors, on-page and off-page optimization strategies, link building guidelines, and website monetization. It concludes with references in APA format. In under 3 sentences, the document provides an overview of digital marketing and SEO, discusses key on-page and off-page optimization techniques to improve search engine rankings, and cites references used.
Ignite Cloudware-Localizing Social Media Marketing Strategyignitecloudware
When marketers talk about social media marketing, they always mention Facebook, Twitter, LinkedIn and YouTube as their main marketing campaigns channels. There is no doubt that these social networks are the leading TOM brands, have become an inseparable part of our lives. However, when we plan our social media marketing strategy, we should keep in our mind that there is no single formula for success. It looks like it’s obvious to marketers that they should analyze and plan any campaign taking into consideration various issues like product type, audience, culture, geography and more. I say, when it comes to social media marketing, it’s not different!
Podcasting involves distributing audio or video files over the Internet for playback on devices. Users can control when they listen or watch podcasts, unlike streaming which requires real-time playback. Podcasters upload episodes to websites which are then automatically available on devices through RSS feeds. Podcasting applications include education, entertainment, news, and more. Revenue models for a proposed podcast platform include advertising, freemium options, purchasing content from producers, and producing original content.
Podcasting involves distributing audio or video files over the Internet for playback on devices. Users can control when they listen or watch podcasts, unlike streaming which requires real-time playback. Podcasters upload episodes to websites which are then automatically available on devices through RSS feeds. Podcasting applications include education, entertainment, news, and more. Revenue models for a proposed podcast platform include advertising, freemium options, purchasing content from producers, and producing original content.
New Business Model Exercice: CrowdTV, a platform dedicated to TV channels, TV content producers and viewers, where new content is viewed, rated and commented by invited users. TV channels and producers can get quality insights on their new content
This document summarizes a presentation about creative incubator marketing techniques using new media. It discusses the new media landscape including blogs, wikis, social networking sites, search engine optimization, podcasting, and more. It provides examples and definitions of these new media types. The presentation recommends using a combination of these new media channels in a marketing strategy, and discusses metrics for measuring their effectiveness. It also provides tips for reaching target audiences and examples of common incubator marketing tools.
1. The WMCCE podcast aimed to raise the organization's profile and drive best practices in construction by sharing knowledge through podcasts.
2. They developed a weekly podcast format with interviews and discussions and promoted them through their website, press releases, and email newsletters.
3. While the podcasts created buzz and increased press coverage, they saw low returns in inquiries for services and size of email list, which the WMCCE attributed to limitations of their current website. They planned website improvements and more partnerships to increase reach.
The document discusses several projects completed by Waltham Media Ltd. including:
1) Developing a new e-commerce website for bird seed supplier J.E Haiths ltd. that improved search engine optimization and saw a 100% increase in search engine rankings.
2) Creating a "menswear catalogue" style website for clothing retailer Di-Moda Clothing Ltd. that was shortlisted for an award and helped increase sales 300%.
3) Producing media player skins themed around video games for Electronic Arts to engage and promote games to fans.
4) Developing a medical research platform in partnership with The UK Endometriosis Survey to facilitate research collaboration between patients and medical professionals.
This document provides an overview of the Conduit platform for creating and distributing web apps and toolbars. Key points:
- Conduit allows publishers to create customized apps and toolbars that engage over 200 million users across 260,000 publishers.
- Publishers can distribute their apps through the Conduit App Marketplace and monetize apps through various options like ads and sponsorships.
- Effective promotion and user engagement strategies like alerts, analytics and personalization help publishers optimize app performance.
- Additional resources are available to help publishers maximize the Conduit platform.
Study of market potential for enterprise messaging solutionSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
LapTime Club: the first idea generation community for Motorsport OpenKnowledge srl
Laptime Club is the first innovation community for Motorsport. It is inspired by the social innovation trend and its goal is to generate new ideas in our field. The community has been addressed to a high technical profile audience and it has been designed to help developing new products and services to be useful and efficient to racing world. Initial focus has been on Wintax: data analysis tool from Magneti Marelli Motorsport capable to help Race Engineers to match data information with driver performance feeling and vehicle reliability check. Traditional innovation process was limited to customers inspiration and our own selection criteria. We count on a social model to increase number of ideas, benefit from other fields where performance is a must and review our internal decisional and collaborative process guiding our technical and business choices.
Hive Tree is an integrated digital marketing solution that allows marketers to efficiently operate marketing channels through insights from data analysis and optimized processes. It integrates different marketing channels, provides centralized content publishing and performance monitoring, and recommends strategies to maximize customer engagement. Hive Tree also analyzes customer trends, content performance, and competitors to help marketers establish effective strategies for their marketing channels.
China: Data Driven User Engagement and AcquisitionMarco De Cesaris
Leveraging Data and Technologies for Marketing and Advertising in order to create opportunities in Optimization, Segmentation, Targeting, CRM, Users Profiling.
Digital Advertising – Display, Search, Video, Mobile, Social, AffiliateMDIF
The document discusses various aspects of digital advertising such as the differences between traditional and digital media, common digital advertising formats and terminology, methods for measuring audiences and targeting ads, and pricing models for digital advertising like CPM, CPC, and CPA. It provides an overview of the digital advertising landscape including channels like display, search, video, mobile, and social media advertising.
The document discusses planning for a new website, including choosing a content management system, defining the audience, search engine optimization, social media strategies, and audio/podcasting options. It provides an overview of the top three content management systems - Drupal, Joomla, and WordPress - and recommends Drupal as the most flexible but also most difficult to use. It offers tips for building an audience through search engines, social media, and partnerships. Finally, it outlines approaches for hosting and distributing audio content online through services like SoundCloud, YouTube, and RSS/podcasting.
Community Systems Presents: Four Ways To Market Your Community's Commercial ...Ben Wright
Community Systems CEO Ben Wright presents "Four Ways To Market Your Community's Commercial Properties." Joined by Dianne Nunez, Consultant for the Tennessee Valley Authority and Community Systems customer, Ben explores how to use technology to gain more traffic to your community's most valuable offering to expanding and relocating companies - your commercial properties.
1. 10 business ideas are presented for Thomson Reuters to diversify revenue streams, including creating a paid support service around its PermID data linking tool, making its Eikon App Studio the best financial app store, and selling analytical reports and tools for app developers.
2. Some ideas address risks to the company like embracing the open source movement and investing in technology/partnerships. This includes creating an open innovation accelerator, collaborating with Symphony to enhance messaging, and partnering with startups.
3. Other proposals focus on new products like lower cost/customizable versions of Eikon, tailoring existing products, developing a Reuters news channel on Snapchat, and introducing a subscription model for Reuters content.
KB Seminars: Growing Your Online Business; 03/12MDIF
This document outlines an agenda for a conference on growing an online business in Moscow, Russia. The agenda includes presentations on new online business trends, search engine optimization on Yandex and Google, social media marketing, measuring success with Google Analytics, planning and financing a business, and MDLF's digital developments. Under new online business trends, the document discusses focusing on a niche product, organizing previously unorganized information online, creating very local sites, using multimedia content, and creating value through mobile capabilities. It provides examples like The Knot, Mamabkoo/AskJane, SalingSilang, CrowdMap, and SoundCloud. The document emphasizes registering websites with search engines to help them get indexed and optimizing elements like site
Nudge is a social media agency that specializes in creating social media campaigns for brands on platforms like Facebook, Myspace, and Bebo. They provide services like social ad buying, application design and analysis. They have engaged over 119,000 users for brand campaigns and work with clients like Sky News and The Apprentice. Their approach involves creating engaging social applications and communities to foster conversation around brands.
Reputa is a social listening and monitoring tool developed by Viettel Cyber Space Center that collects data from 60 million Facebook accounts, 2 million public Facebook pages and groups, and 3,000 news sites. It provides insights reports and an interactive dashboard for measuring brand and campaign buzz. Reputa's advanced technologies include big data, machine learning, natural language processing and AI. It offers an all-in-one product for listening, research, and planning that combines social monitoring, custom reporting, and crisis alerts for clients across various industries.
This document discusses search engine optimization (SEO) techniques. It begins with an introduction to digital marketing and SEO. The document then covers SEO metrics, components of search engines, keyword research factors, on-page and off-page optimization strategies, link building guidelines, and website monetization. It concludes with references in APA format. In under 3 sentences, the document provides an overview of digital marketing and SEO, discusses key on-page and off-page optimization techniques to improve search engine rankings, and cites references used.
Ignite Cloudware-Localizing Social Media Marketing Strategyignitecloudware
When marketers talk about social media marketing, they always mention Facebook, Twitter, LinkedIn and YouTube as their main marketing campaigns channels. There is no doubt that these social networks are the leading TOM brands, have become an inseparable part of our lives. However, when we plan our social media marketing strategy, we should keep in our mind that there is no single formula for success. It looks like it’s obvious to marketers that they should analyze and plan any campaign taking into consideration various issues like product type, audience, culture, geography and more. I say, when it comes to social media marketing, it’s not different!
Podcasting involves distributing audio or video files over the Internet for playback on devices. Users can control when they listen or watch podcasts, unlike streaming which requires real-time playback. Podcasters upload episodes to websites which are then automatically available on devices through RSS feeds. Podcasting applications include education, entertainment, news, and more. Revenue models for a proposed podcast platform include advertising, freemium options, purchasing content from producers, and producing original content.
Podcasting involves distributing audio or video files over the Internet for playback on devices. Users can control when they listen or watch podcasts, unlike streaming which requires real-time playback. Podcasters upload episodes to websites which are then automatically available on devices through RSS feeds. Podcasting applications include education, entertainment, news, and more. Revenue models for a proposed podcast platform include advertising, freemium options, purchasing content from producers, and producing original content.
New Business Model Exercice: CrowdTV, a platform dedicated to TV channels, TV content producers and viewers, where new content is viewed, rated and commented by invited users. TV channels and producers can get quality insights on their new content
This document summarizes a presentation about creative incubator marketing techniques using new media. It discusses the new media landscape including blogs, wikis, social networking sites, search engine optimization, podcasting, and more. It provides examples and definitions of these new media types. The presentation recommends using a combination of these new media channels in a marketing strategy, and discusses metrics for measuring their effectiveness. It also provides tips for reaching target audiences and examples of common incubator marketing tools.
1. The WMCCE podcast aimed to raise the organization's profile and drive best practices in construction by sharing knowledge through podcasts.
2. They developed a weekly podcast format with interviews and discussions and promoted them through their website, press releases, and email newsletters.
3. While the podcasts created buzz and increased press coverage, they saw low returns in inquiries for services and size of email list, which the WMCCE attributed to limitations of their current website. They planned website improvements and more partnerships to increase reach.
The document discusses several projects completed by Waltham Media Ltd. including:
1) Developing a new e-commerce website for bird seed supplier J.E Haiths ltd. that improved search engine optimization and saw a 100% increase in search engine rankings.
2) Creating a "menswear catalogue" style website for clothing retailer Di-Moda Clothing Ltd. that was shortlisted for an award and helped increase sales 300%.
3) Producing media player skins themed around video games for Electronic Arts to engage and promote games to fans.
4) Developing a medical research platform in partnership with The UK Endometriosis Survey to facilitate research collaboration between patients and medical professionals.
This document provides an overview of the Conduit platform for creating and distributing web apps and toolbars. Key points:
- Conduit allows publishers to create customized apps and toolbars that engage over 200 million users across 260,000 publishers.
- Publishers can distribute their apps through the Conduit App Marketplace and monetize apps through various options like ads and sponsorships.
- Effective promotion and user engagement strategies like alerts, analytics and personalization help publishers optimize app performance.
- Additional resources are available to help publishers maximize the Conduit platform.
Study of market potential for enterprise messaging solutionSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
LapTime Club: the first idea generation community for Motorsport OpenKnowledge srl
Laptime Club is the first innovation community for Motorsport. It is inspired by the social innovation trend and its goal is to generate new ideas in our field. The community has been addressed to a high technical profile audience and it has been designed to help developing new products and services to be useful and efficient to racing world. Initial focus has been on Wintax: data analysis tool from Magneti Marelli Motorsport capable to help Race Engineers to match data information with driver performance feeling and vehicle reliability check. Traditional innovation process was limited to customers inspiration and our own selection criteria. We count on a social model to increase number of ideas, benefit from other fields where performance is a must and review our internal decisional and collaborative process guiding our technical and business choices.
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KB Seminars: Building a Web Plan - Unique Aspects for Radio Station of Network; 05/12
1. Asia Calling Network – Convergence Conference
“Building a Web Plan”
Presented 2 May 2012
Siem Reap, Cambodia
2. 2
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
3. 3
Strategy - Laying the Ground Work
The starting point for developing a Business Plan for your website is
to address two key questions.
1. What are your goals for your website?
- To reach a new audience
- To apply new reporting techniques
- To generate new revenues
- To reach new network affiliates
- To reach new funders
There are many goals for building a web presence, the challenge is articulating the most
important ones to your current operations.
2. What impact will the success of your new website have on your current
operations?
- Creates the need for new content types
- Potentially shifts audience from one media to another
- Potentially shifts advertiser interest from one media to another
Your strategy will need to address these concerns and develop ways to measure and
manage them.
4. 4
Strategy – Understanding the Market
Next begin with as much information about the online environment in
your area?
1. Who is the audience?
- How big is the audience?
- Who are they? Younger? More urban?
2. Is your audience outside your broadcast area?
- Are you targeting a “diaspora” audience?
- Where are they located?
- What language do they speak? What are they interested in?
3. Are there sources of commercial revenue to support your web operations?
- Is there an online advertising market? Are they interested in your audience?
- Is the information you provide uniquely valuable that people would pay?
+ Access to programming?
+ Music?
+ Other?
5. 5
Strategy – Developing the “Service”
Given your goals for the website and the environment, what kind of
service do you plan to offer?
1. What will the content be?
- Audio only? A streaming only site?
- Audio downloads with short descriptions?
- Full text stories from the broadcast?
- Full text stories plus online only content?
2. If you operate a news service or network of radio stations, how will you
manage the content across this network?
- In your network is there one site that is most important? Why?
- Will you require any special involvement from network websites?
+ Provide advertising space for the network?
+ Provide local content to redistribute to stations in the network?
+ Provide links back to the main network site?
3. Are there particular language or design elements you need?
- To achieve your coverage/audience goals
- To achieve your revenue goals
6. 6
Strategy - The Competition
After planning your service, look for other companies with the same
goals, trying to solve the same problem.
1. What other companies are targeting your customer? What can you learn
from them?
- Are they successful? Growing?
- Why are they successful? What do they do well?
- Where are they un-successful? Why?
- What can you learn from them? Pricing? Marketing?
Remember!
- Very rarely are there completely new problems to solve or products to solve them
- Most new products are really new solutions to old problems
So, you can always learn from others in the market!
7. 7
Strategy - Options
There are basically five “main” types of websites for radio stations
and networks.
1.Basic Site – Provides simple introduction to the organization’s goals and actions.
2.Streaming Site – Provides an online facsimile of the radio station’s live broadcast
programming.
3.Radio Station Site – Provides a full representation of the station’s programming and
may include downloadable audio, streaming audio, text stories with photos and even
video.
4.Radio Program Site – Provides a full representation of a particular radio program –
like Asia Calling.
5.Radio Network or News Network Site – Provides access to all network programing and
may provide other services (platform, advertising, marketing) to the affiliate radio
stations.
Your strategy will define where you are today and
how you will get where you are going.
8. 8
Strategy – Radio Station Sites
Radio station sites have begun to follow a model – but not all radio
website operators have broadcast stations.
9. 9
Strategy – Radio Program Sites
Radio program sites are increasingly beginning to resemble magazine
sites.
10. 10
Strategy – Network #1
Owned by its newspaper
members
Limited re-publication by AP
Sales outside to Google/Yahoo,
other online news sites has
created conflict between AP and
owners.
Wide redistribution with
newspaper, radio and TV clients
Revenue:
- News Service Fees
- Advertising revenue
A few broad models for network or news service sites are available.
AP.org – places most of the attention on the affiliate’s website.
11. 11
Strategy – Network #2
Publicly traded company
Full re-publication on Reuters.com
and Reuters.TV (YouTube)
Wide distribution to clients and
through website, FaceBook,
Twitter, YouTube
Revenue:
- News Service Fees
- Advertising
Reuters maintains all of the focus on Reuters and has built a large
advertising business.
12. 12
Strategy – Network #3
Provides programming
Provides some stations with a
digital platform – KQED.org
Takes locally developed
programming from local
affiliates.
Supports with training and
revenue generation.
National Public Radio (NPR) provides both programming and
services, but local affiliates can choose the relationship they want.
13. 13
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
14. 14
Building Audience: Sources
Where does your online audience come from?
1. Direct: User knows your brand and its online address. User types address
into the address bar or bookmarks the address.
User Characteristics: Brand loyal, regular visitor, “older users”
1. Search: User is looking for a specific item of information on the web
such as “Weather in Siem Reap?”
User Characteristics:
- New user, occasional users, lazy users (can’t remember web address)
- Users more interested in the information than the source!
2. Referrals: User gets a recommendation from another user or website.
Increasingly from social media like FaceBook & Twitter.
User Characteristics: Referrer a “loyal follower” of your site.
3. Advertising: Users who follow an ad online to find your site.
User Characteristics: User fits market’s target description.
15. Google Analytics will give you a summary of your traffic by source.
15
Building Audience : The Mix
Simple
Real Time
(test)
The Mix
The Mix
16. One of the more complex parts of building an online audience is the
number of different ways a website must use to build an audience.
16
Building Audience : Managing Sources
Online Audience
Today we are going to look at a couple of these tools.
Audience Source Marketing Technique
- Direct On Air Mentions/Advertising
Streaming Directories
- Search Search Engine Optimization (SEO)
- Referrals Developing social media distribution
- Advertising Developing ads to cross promote
17. 17
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
18. For radio networks and stations, online audio services provide two
types of support.
1.Streaming: Provides a nearly real-time replica of the station’s live
broadcast.
a. Usually used by individual stations to reach audiences outside of their
broadcast area.
b. Simple to set-up, but often limited to the number of simultaneous
listeners
c. Can be expensive to expand as audience grows.
2.Archived Files: Creates individual audio file for download or play
a. Can be hosted internally
b. Can be served through an external service
Podcasting – distributes archived audio files through RSS format to
- Special (mobile) services, iTunes & Blackberry Podcast Directory
- RSS Readers with multi-media built in, like Google Reader
18
Building Audience: Audio Services
19. To promote your station’s stream, the most direct technique is to
make sure that your station is listed in streaming directories.
1.There are multiple streaming directories:
a. Choose either the largest streaming directories (which you can find
through a Google Search [Example: Chiang Mai Radio]
b. Choose directories that are consistent with your target audience:
For instance, if you are targeting a overseas listener in Dubai, look for
services that are strong in Dubai.
2.The largest independent streaming directories are:
a. Tunein.com (US/UK)
b. Streamfinder.com (US)
c. vTuner.com (US)
d. Streema.com (US)
3.The most frequently used directory is Apple’s iTunes Radio Directory
19
Building Audience: Audio Services
20. To be included in the iTunes Radio Directory, follow these steps.
1.Determine what format, bitrate, location (web address) for the stream
a. iTunes only works with only a few standard formats
b. Bitrate and format can be provided IT Department
2.Set-up an iTunes Store account for the station, no charges apply.
1.Submit your radio station’s stream for consideration, by:
a. Create an email, from a station email account to
itunesradio@apple.com
b. Subject line = Station Submission <Station Official Name>
Email includes the following information:
i. Station iTunes login email, Contact Name, Email, Phone
ii. Station Name, City/Province, Language, Genre/Type (News)
iii. Stream Type (MP3 or AAC)
iv. Station website address and short description
v. Bitrate and Audio Stream address
20
Building Audience: Audio Services
22. 22
Building Audience: Audio Services
YouTube can also be used to distribute audio files/radio programs.
1. Save radio program as mp3 file.
2. Create “photo” slide show
- Collect images in a file
- Use a photo slide show editor
iMovie (Mac), Photoshop
OR
- Use YouTube Partners
OneTrueMedia or Stupeflix
3. Upload to Youtube channel
Examples:
- Radio 105 Roma
23. Using RSS of archived radio program mp3 files, your station can
create podcast for use in an RSS Reader or on iTunes
1. Create multimedia RSS feed
- Audio file, text description, …
2. Submit to podcast directories
- iTunes
- Blackberry
3. Desktop/laptop distribution
- Example Google Reader
23
Building Audience: Audio Services
24. 24
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
25. 25
Building Audience: Search Engine Focus
There are five major search engines – Google, Baidu (China), Bing,
and Yandex (Russia), Naver (Korea).
But for Asia Calling Network members, Google is the most important
search engine.
Afghanistan Cambodia Indonesia Malaysia Nepal Pakistan Thailand
#1 Facebook Facebook Facebook Facebook Google.com Google.com.pk Google.co.th
#2 Google.com Google.com Google.co.id Google.com.my Facebook Facebook Facebook
#3 Yahoo.com Google.com.kh Google.com Google.com YouTube Google.com Google.com
#4 YouTube YouTube Blogspot.com YouTube Google.com.np YouTube YouTube
#5 Google.com.af Yahoo.com Yahoo.com Blogspot.com Yahoo.com Yahoo Live.com
Source: Alexa, 2012
26. 26
Building Audience: Search Engine Focus - Myanmar
Although there is no Google search engine for Myanmar, the company
does provide for limited Myanmar search through its English site.
27. 27
Building Audience : Searches Three Step Process
To understand Search Engine Optimization, it is best to understand
how do Search Engines work?
Three Steps:
1.Crawl – Find the site
2.Index – Understand the site
3.Rank – Deliver the results
28. 28
Building Audience : Search Engine Basics – Three Steps
Step 1: Crawl
Each web page is made up of multiple
files:
- HTML, JPG, MP3, ....
When a page is ‘called’, the files
automatically fill out a frame according
to the ‘coded’ instructions.
Each set of files is (usually) held in a
separate database:
- Content Database
- Media Database
(photos, video)
- Advertising Databases.
29. 29
Building Audience : Search Engine Basics – Three Steps
Step 1: Crawl
A “robot” moves across the webpages
downloading these web files.
Often called a “spider”, because it moves
on a “web”.
For a typical daily news site, the crawler
may download 5 to 10 thousand pages a
day.
The crawler may “visit” a daily news
website multiple times during the day.
30. 30
Audience Development: Search Engine Basics – Three Steps
Step 2: Index
Search engines analyze each
downloaded file for subject.
The search engine tries to answer
the question:
“What is this file about?”
Search engines can only see TEXT:
- Not photos
- Not video
- Not sound
Search Engines See This Page
31. 31
Audience Development: Search Engine Basics – Three Steps
Step 3: Rank
Search engines then rank each file base
on a formula – “the algorithm”.
Files with high ranks are at the top of a
search return; low rankings at the
bottom.
Search Engine Results Page (SERP)
High Rank
Low Rank
32. 32
Audience Development: Search Engine Basics – Three Steps
Step 3: Rank
Many different things impact the
amount of traffic that the search engine
sends your site.
But for most search terms, the
difference between the tops spot and the
bottom spot (usually #10) is several 100
percent.
Search Engine Results Page (SERP)
Source: Optify, 2011
33. 33
Building Audience : Search Engine Optimization
For each step there are things your site can do to build traffic.
These steps are called Search Engine Optimization – SEO.
SEO Elements
1. Crawl
1. Index:
1. Rank:
Step Do what?
• Be sure to register your site to help
Google find you
• Focus on the site’s individual details to make
sure that Google understands what they
mean
• Make sure that your site is
well-linked to other similar sites.
34. 34
Audience Development: Site Registration
To help the search engines find your site, set-up account with Google
Webmaster services.
35. 35
Audience Development: Page and File Elements
After telling the search engines who you are with webmaster tools,
you have to make sure each page is well labeled.
The most important things to remember.
1.Text: Search engines “read” text, not photos, or videos.
Do: Use text to label photos and videos – title, caption, alt-tags.
Don’t: Assume that just because the story is about Putin, that the search
engine will know that the photo is of Putin.
2.Files: More files on the page with supporting text labels, the more likely
the search engines will know what the page is about.
Do: Add photo, video and other related files.
Do: Label each file clearly, including file name, captions and in any “alt-tags”
that are hidden in the page code.
36. 36
Audience Development: Search Engine Rank
Search engines rank your blog based on how engaged your blog is
with other sites.
It’s all about links! The more links to your blog and from your blog to
relevant information, the higher your blog’s importance will be.
Do: Develop as many relevant links to your blog as possible
A. Blogrolls: Create a list of blogs that you follow about your topics
or location.
B. Link Exchanges: Encourage “related bloggers or sites” to
exchange links with you.
Do: Use links in a text post to your blog.
A. Places or Organizations: Add a link to their websites
B. People: Add a link to their blog, resume page, or social media
page (is they have one).
Do: Use social media to encourage reviews and ratings. All sharing is links.
37. 37
Building Audience: Search Engine Summary
Search engines play an important role in helping new and returning
users find your site.
A couple of simple steps will begin the process of developing search
engine traffic.
1.Register your site with Google Webmaster Tools
2.Manage your web site and web pages to clearly use text and “hidden text”
markers to tell the search engines what each page is about.
3.Manage the links to and from your site to be the most relevant possible.
The more relevant links the higher your page/site will be ranked which will
contribute to position in the Search Engine Return Page.
38. 38
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
39. This review will focus on establishing a foundation for future
development, including:
Setting up accounts
Establishing “automated content feeds” to populate your FaceBook and
Twitter accounts.
Building “friends”
Initial trusted interactions with your friends
39
Building Audience: Social Media
40. Twitter’s very simple characteristics make it popular to use.
1.Twitter is short – 140 letters OR spaces.
- Designed for use on SMS
- Can contain weblinks
2.Twitter is public. The default twitter message is public to all.
- Requires a specific action to make a tweet private
- DM (Direct Mail) an individual
- Set your tweets to “private” in your profile. Only followers can read.
3.Twitter is mobile.
- Originally developed as a group SMS project.
- SMS in Afghanistan, Cambodia, Indonesia, Malaysia, Pakistan
(https://support.twitter.com/articles/14226-how-to-find-your-twitter-short-long-code)
1.Twitter is open.
- Many aspects of twitter are provided by outside companies.
- Many aspects of twitter were created through group consensus.
40
Building Audience: Social Media Twitter
41. Opening a twitter account is very simple.
41
Building Audience: Social Media Twitter
A few things to watch:
1.Use a company email like
twitter@company.kh to establish account
2.Chose a short username. Twitter posts are 140 letters or less!
3.Don’t become hostage to a single person.
42. Writing a tweet has some basic rules.
1.Remember short – leave room for followers to re-share (re-tweet) and
comment. Leave room for your Twitter name @XXX.
2.Do include links back to your site.
- Use “link shortening” sites to shorten long url’s
- Example bit.ly/Akkxpl points to
http://unn.com.np/index.php?pageName=news_details&catId=14&id=6121
(~65 letters)
- Examples of Link Shortening sites are:
bit.ly, tinyurl.com,
42
Building Audience: Social Media Twitter
Twitter Name
Link shortening
43. Building followers in Twitter is simple, but requires regular posting
and can take time.
1.Posting:
- Post regularly, ideally a couple of times during the day.
- Post during or just before peak tweeting times
- Treat your followers like your “brand’s best friends”
Examples:
- Offer polls
- Create special offers, only to those following your Twitter stream
- Post photos and solicit photos, even have photo contests
2.Follow Other Tweeters!
- Target tweeters who are relevant to your content
– Politicians, other media, local citizens, sports teams
3.Join Directories like www.thaitwitter.com
43
Building Audience: Social Media Twitter
44. In summary, there are a few simple steps to get started on Twitter.
1.Create a Company account.
- Make it short and memorable
- Make sure it belongs to the Company
2.Create a regular posting schedule:
- Choose a few stories from your website to re-post with a link OR
- Use Twitfeed to set up an automatic re-posting of links to your website
3.Ask everyone in your Company who is currently using Twitter to follow your
account!
4.Add your account to local directories
5.Find at least 100 twitter accounts that your company should find interesting
and follow them.
44
Building Audience: Social Media Twitter
45. Now the hard part – FaceBook.
FaceBook is one of the fastest growing websites in history and currently has
over 900 million users worldwide.
Excluding the US FaceBook’s top five countries are India, Indonesia, Brazil,
Mexico and Turkey.
- In all of these markets mobile usage dominates.
- Usage patterns in each country are unique.
Fastest growing major markets in the last three months
- Brazil (+ 7.0 million)
- Japan (+2.4 million)
- South Korea (+1.9 million)
- Sweden (+1.7million)
- Russia (+1.1 million)
FaceBook has many features and opportunities to build audience and
revenue. But the extra features make it more complex to use.
45
Building Audience: Social Media Facebook
46. Building Audience: Social Media Facebook
Creating a FaceBook page is more complicated.
When you have a personal profile, you can choose between three types of
FaceBook “pages”:
1.Profile: Specifically for people
- No limit to “friends”
- Cannot advertise their profile
2.Group: used for specific groups of people
- Can be either public or private
- Limited to 5,000 members
- Cannot advertise to promote group membership
3.Page: Used for organizations
- Can add specific “apps” to create customized functionality
+ RSS Graffiti, publishes directly to Page from a site’s RSS Feed.
- No limit in the number of people who can “like’ the page
- Can advertise the Page to promote and create audience
- Can analyze with internal “Insights” analytics
- Detailed guidelines in Appendix.
46
Best Choice
47. Building Audience: Social Media Facebook
Once you have created a FaceBook Page for your website, there are
several actions to grow your “fans”.
1.Create a regular posting schedule:
- Determine key stories to post and times to post each day OR
- Set-up automatic story posting using an RSS app like RSS Grafitti
2.Create regular interaction with FaceBook fans in addition to the FaceBook
scheduled posts.
- Add special FaceBook only audio or video
- Create polls or other opportunities for “fans” to submit.
“Send us your flood photos”
3.Advertise your Page on FaceBook
- A good way to grow your first fans is to use FaceBook’s advertising tools to
reach your target audience.
47
48. 48
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
49. 49
Revenue Tools
As your audience builds, you can add revenue tools to your site.
Donations: Volunteer contributions from your most loyal audience
Advertising: Lots of options, most depend on traffic volume and focus
Ad Networks: Simple to install. Another third party company sells the ads
and you display them on your blog.
Sponsorship: Similar to a Donation, but from a business instead of an
individual. Often a message is displayed “Sponsored by___________”
Ads: Requires a regular sales force and technology to sell, collect and display
the ads.
Commerce: Selling product for yourself or for other companies
Syndication: Selling new or past work to third party media companies.
50. 50
Revenue Tools: Donations
Voluntary donations can build a small revenue base from your most
loyal audience.
Do: Choose the simplest method for your audience to contribute
“Widgets” exist for your site, mostly using PayPal
Do: Suggest an amount for regular donations
Do: Ask for donations to fund a specific
project like a specific story.
51. 51
Revenue Tools: Advertising
Ad networks provide the simplest and the least “conflicted” type of
advertising for CJ blogs.
Ad networks do the selling for you.
Protects your independence from large advertisers.
- Ad networks do not tell advertisers where their
advertisement appears.
Ad networks depend on click-through on particular
ads to make money.
- To make money focus your content and build
a large audience
Visually, ad network ads come in a lot of different forms,
so they are not too disruptive to your blog.
52. 52
Revenue Tools: Advertising
In Asia Google AdSense has the largest ad network, but it is not
available in all languages.
Google Adsense:
- Introduction Page
- Can be added quickly with an addition of an embedded piece of code
Google AdSense is a language specific network. It is not available in every
language:
- Available in English, Bahasa Indonesia, Thai, Chinese
- Hindi, Nepali and Urdu implementations are in development.
You can follow the annoucements at
http://support.google.com/adsense/bin/answer.py?hl=en&answer=9727
- AdSense is not available in Khmer, Myanmar, Pasto or Dari
But other local ad networks of English language pages may help.
53. 53
Revenue Tools: Commerce and Syndication
Two other revenue options exist though they are still emerging in SE
Asia.
Commerce: Product Sales
- For example: music program downloads, special access, …
- Often linked to a specific project
- Limited revenue opportunity, require some special technology
Commerce: Subscriptions
- Create special value or special access to your site
Syndication: Content Sales
- Independent content sales mostly through blogs in English
+ Helium.com
+ Blogburst.com
- Some photo and video citizen sales sites
+ AFP’s Citizenside
54. 54
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement – Presented as Live Demonstration
Appendix: Technical Details
Agenda: Day Two
55. 55
Session 1: Developing a Strategic Plan
Session 2: Building Audience
Part 1: Audio Services
Part 2: Search Engines
Part 3: Social Media
Session 3: Revenue Opportunities
Session 4: Measurement
Appendix: Technical Details
Agenda: Day Two
56. 56
For both Yandex and Google, site registration will require you to
“verify” your site with the search engine.
Verification requires you to prove the “control” of the site by adding a short
code line to the header of the site. For example:
There are many ways to do this – adding a verification code is just the
simplest.
Audience Development: Site Registration
57. 57
After you have created webmaster accounts and verified your sites,
you can work directly with the search engines.
Most important functions to start are:
Submit Site Map: Submitting a site map informs the search engines how
content is organized and when there is new content on your site.
Identify Languages: Each search engine uses different indexes based on
different languages.
If you create a section of your site in English, the engines will index the site in
Russian, unless you tell them otherwise.
Audience Development: Site Registration
59. FaceBook Page: Manage Permissions
1. Important to Set the Landing Page
Recommend Setting to the Wall
2. Can restrict what audience can
post to the wall
The more people can post, the more
they will bring their friends to your
Page.
Recommend allowing all types of
posts. Check all boxes.
60. Facebook Page: Basic Information – Part 1
3. Best to choose
Companies & Organizations >
Media/News/Publishing
4. Complete basic info
Helps audience find your
page in FaceBook Search
61. Facebook Page: Basic Information – Part 2
5. More information.
Always best to complete,
if you have the information.
62. FaceBook Page: Basic Information – Part 2
6. Upload a logo.
Best to choose a logo or
image that is SQUARE
63. FaceBook Page: Managing Admins
7. Managing Admins:
Whoever creates the page is the first
admin.
The first admin can invite additional
admins to help post content and manage
the audience on the page.
New Admins must have “liked” the page,
first.
Use the email the new admin used to
register with FaceBook to add them.
64. Facebook Page: Managing “Apps”
8. Adding “Apps” allows the admin to create special
services on the page.
For example:
RSS Grafitti allows the admin to automatically post to
the page using RSS feeds.
Groups allows the admin to create a discussion
group on the page.
Questions allows the admin to create a poll.
The Admin must first add the app to their account,
then they can add to the page.
Editor's Notes
020512ACN.ppt
Mention a fourth category also exists which is advertising and we will talk about search engine advertising for publishers in another seminar.