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Developing Sustainable Leadership: Changing MBA Curriculums to Breed Responsible Leaders

The presentation was just given as part of a Pre-COP15 conference on developing sustainable leaders through traditional management schools.

This presentation is very much focused on our model, and while only half way through the current year's program, we are already seeing great things as:

1) the course actively engages student concerns, and supports them as they develop a business case for change

2) The course is not an elective, but is part of the core curriculum (i.e. required for graduation), and integrates with other core topics (finance, operations, marketing, etc)

3) The course is tangible. Lessons learned through the first semester are put into place through the second semester partnership.

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Developing Sustainable Leadership: Changing MBA Curriculums to Breed Responsible Leaders

  1. 1. Retooling Leaders for the Future Changing MBA Curriculums to Breed Responsible Leaders
  2. 2. The World Awakes Solutions: Conversations Conversations about climate change have largely driven by, or depended on, politicians, environmentalists, or venture capitalists
  3. 3. Traditional Definition Drive Traditional Solutions In China, sustainability is being framed by different constraints ……..constraints that were far more personal than “carbon” Labor Safety Consumer Safety Urban Planning & Urbanization Food & Agriculture Landfills & eWaste Overpackaging Healthcare (Elderly & Family) Resource Management Traffic and Transport Air, Food, and Water Quality Income Gap – Poverty Alleviation
  4. 4. CEIBS in Transition 1. BGRC 2.0 2. Green Campus 3. CSR Club 2007 1. BGRC 3.0 2. Green Campus 3. CSR Club 4. Enterprise Solutions to Poverty 5. Innovate China 6. Cleantech Conference 7. Energy and Env .Club 2008 1. BGRC 4.0 2. Green Campus 3. CSR Club 4. Enterprise Solutions to Poverty 5. Ethics Day 6. Club Leadership Election 7. Green Campus Growth 8. RLP Curriculum 2009 Being Globally Responsible Conference 2006 Established to incubate and develop China’s future business leaders, the CEIBS process has begun to change to meet student needs It was a process started by ONE student, but has now become part of the core curriculum
  5. 5. Sustainability & Responsible Leadership Project Clean Technology • Smartgrid • Biofuels • Transportation • Waste-to-energy • Water Filtration • Clean Coal • Renewable Energy • Carbon Offset/ Trading EconomicsBuilt Env.Manufacturing Resources Civil Society Social Services Land Use Renewable Mat’ls Food & Agriculture Forests and Parks Bodies of Water Labor Pools Waste Mgmt Air Quality Life Cycle Analysis Closed Loop mfg. Product Design Packaging/ Waste Logistics/ Transport Ethical Supply Chain Quality Control / Assurance Recycling & eWaste Financial Mkts Green Economies MFG Vs Services Urbanization Rural/ Urban Gap Consumer Spdg Green Consumers Urban Planning Building Materials Urban Transport Greenspace Energy Efficiency Water Usage Build Retrofitting Building Operation Affordable Housing Civic Engagement Philanthropy NGO Devlopment NGO Capacity Social Enterprises Cultural Preservation Consumer Safety Community Prog. Healthcare Education Poverty Alleviation Elderly Care Job Training Rehabilitation & Counseling Financial Services 2 Semester Program Required for Graduation • 1 semester research/ 1 semester partnership •Deliver Research paper and business plan CEIBS Goals •To institutionally support society by leveraging student, faculty, alumni relationships •Improve student awareness of pressing social and environmental challenges •To provide a profound, integrative experience for students to learn from Basic Model •Integrates academic setting and hands on experience •Flexible platform that engages student interests (They could choose own topics) •Show students the business cases for sustainability
  6. 6. Sustainability & Responsible Leadership Project Partners
  7. 7. Critical Drivers Programs with clear goals • Goals should be tangible by all parties, and realistic “open source” platforms • Gradual and sustainable curriculum development. • Avoids costly mistakes in resource commitment • Fits CEIBS’ general-management, China-centric positioning, and limited resource pool • Leads to close collaborations between school (faculty, admin and students), corporate partners, community members and government units Programs with scale and impact • Collaboration with Europe China Center for Leadership and Responsibility (ECCLAR) and Europe China Business Management Training Project (ECBMT) • Develop collaborative relationships with regional schools and communities • World EXPO partnership Integration • New courses (Sustainable Marketing) and clubs (COIN - Community Outreach and Inclusion Network) • Integration of existing course through increased staff collaboration • Continue integration of BGRC and RLP
  8. 8. “In the end, environmental, social and economic sustainability cannot be separated. A sustainable planet must include a sustainable human civilization – resilient human systems that respect the complicated relationships among poverty, human rights, economic development, environmental health, and human success” - Institute for the Future, 2008 Lydia Price Associate Dean and Academic Director MBA Program Richard Brubaker Visiting Professor – Sustainability and Responsible Leadership