Katie Franza is a digital marketing consultant who specializes in influencer marketing for lifestyle and entertainment brands. She has experience in social media management, digital strategy, event planning, brand promotion, and account management from previous roles at CBS Television, Nametag Films, Learfield Sports, BAND app, Google Chromebook, CoreTalent, Hershey's KRAVE, Rockwall EDC, and Texas A&M University where she obtained a Bachelor's degree in Communication. Her skills include being a creative thinker, networker, communicator, and detailed planner who enjoys experimenting and connecting with others.

1. K A T I E F R A N Z A
◆ D I G I T A L I N F L U E N C E R M A R K E T I N G ◆
k a t i e f r a n z a @ g m a i l . c o m ◆ f r a n z a m e d i a . c o m ◆ ( 2 1 4 ) 2 1 5 6 4 6 5
E D U C A T I O N
P R O F E S S I O N A L E X P E R I E N C E
Sales Coordinator
CBS Television
May 2015 - Dec 2015
Input advertising orders; worked with traffic to ensure smooth execution
Liaison between agencies, customers/clients and the account executive
Designed/created promotional materials, client presentations and media kits
fb.me/katiefranza
@katiefranza
@katiefranza
Social Media Manager
Nametag Films
Aug 2014 - June 2015
Sports Marketing Intern
Learfield Sports- A&M
July 2013 - oct 2014
Execute corporate marketing sponsorships at all football games
Setup Maroon Village (Client Hospitality) entertain 200-500 guests each game
Coordinate and lead pre-game private tours of Kyle Field for corporate partners
Created and managed social media channels and developed creative assets
Developed a social media strategy to increase following and engagement
Implemented SEO and used analytics to maximize visibility and presence
Texas A&M University
Bachelor of Arts. in Communication
Minor in Creative Studies
2011 - 2013
S O C I A L
Brand Ambassador
BAND app
Aug 2014 - Dec 2015
Plan and execute on-campus giveaways and events to promote app
Post to person social media accounts to create buzz and awareness around BAND
Drive app downloads through weekly presentations to A&M groups/organizations
linkedin.com/in/katiefranza
Student Ambassador
Google Chromebook
Aug 2014 - Sept 2014
Fuel buzz/excitement for the Chrombook Tour at A&M through digital influencing
Assist in daily execution of the Chromebook tour on A&M’s campus
Drive traffic to the Lending Library and grow sales through social media
Model & Actress
CoreTalent
Jan 2009 - Present
Print and commercial film model/actress for CoreTalent
Projects: Wing Street, JcPenney, Sonic, Famous Footwear, Eyemart, TGIFridays, etc.
Skills: Personable, outgoing personality, take direction well, willing to try new things
Brand Marketer /Ambassador
Hershey's KRAVE (part-time)
Apr 2026 - Present
Provide creative and strategic input for local program and event planning
Connect with local key influencers, secure/execute breakthrough marketing events
Weekly and monthly recaps of market execution
Currently a digital marketing consultant specializing in influence marketing for Lifestyle & Entertainment brands. I'm a people person
who loves connecting with others. I'm a right-brained innovator who enjoys experimenting and doing things differently. I'm a wearer
of many hats, a dreamer, a doer and go-getter.

2. S C A N M E !
Creative Thinker
Wears Many Hats
Social Media
Digital Strategy
Networking/ People person
Communication
Detailed & Prepared
Digital Influencer Marketing
Brand Promotion
Event Planning/Coordination
Creative Design
Account Management
Brand Management
Market Research
S K I L L S E X P E R T I S E
Marketing Intern
Rockwall EDC
May 2010 - Jan 2012
Design ads and marketing materials to attracts new business for City of Rockwall
Write press-realeases and ensure publication in new and exisiting outlets
Manage digital communication and online community
Film Distributor, CMIC
Cannes Film Festival
May 2013 - June 2013
Successfully set up production and distribution meetings for Travis Productions
Assisted on the filming and production for a short film “De La Mer”
Strengthened networking skills; gained skills for film distribution and production
Community Manager, A&M
Freshmen Support
Oct 2013 - Aug 2014
Established A&M branch presence; created and managed Twitter and Facebook
Blogged (advice, experiences, etc.) to engage with, and mentor new students
Shot/produced my "Day in The Life at A&M" GoPro video to familiarize new or
potential students with A&M.