1. KATHLEEN SEPULVEDA
10770 Eureka Road Spring Valley, CA 91978
860-796-1654
Kathleen@ArtOfFur.com
S U M M A R Y
Successful Industry Expert, TV Celebrity, Professional Groomer, Top Show Dog
Handler, Winning Breeder and Business Owner of over 30 years bringing a wealth of
experience. Sought after Grooming Competition and Show dog Judge. Have
contributed to motivating business owners and groomers alike to better themselves,
adopt new perspectives, realize confidence, increase sales, and boost profit
margins. As an Industry Expert and Brand Ambassador brings extensive expertise
and credibility to product lines. As Director of Education at Art Of Fur Academy, has
successfully raised the Grooming bar through graduating students.
E X P E R I E N C E
A r t O f F u r A c ade my a nd S a lon
C o F o under
2014-Present
Art Of Fur Academy and Salon is a 3500 square foot state of the art facility. The first
floor features a front reception area, with an adjacent pro shop catering to the
professional groomer. Kennel Area, Grooming and education room, separate
bathing and drying area. The second floor features a 1 bedroom apartment, 2
executive offices, professional photography and video studio, event area able to
accommodate up to 100 students.
Opened with a 30 minute episode for Danish Television on Extreme Creative
Grooming
Graduated 15 students, first year, all employed in the field of Grooming or
Bathing
Developed a unique and successful curriculum for Bathing, Grooming and
Creative
Mentored several successful students in Salon Ownership
Currently developing products unique to the Art Of Fur curriculum
Contracted to produce Pet Grooming videos for international publishing
2. KATHLEEN SEPULVEDA
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company and product companies, to begin end of 2016
Contracted to host overseas Groomers for tutoring American Style Grooming
Specialty creative classes contributed to attendees offering the service and
successfully increased sales for their salon and mobile units
Implemented bathing and grooming programs for clients resulting in
substantial funds and increase in customer loyalty. Same programs
successfully integrated in business now run by graduates.
Successfully held profitable specialty classes, first year, plans for additional
offerings in 2017
Aligned with vendors for deep discounts for students and local groomers
More than doubled revenue second year of operation.
www.ArtOfFur.com
C h ri st ine’s P e t G rooming
O w ner
2007-Present
Purchased for 5K I took this business from 20k annually to 50K the first year. Now
generating over 150K annually
Implemented policies that would double income each year until maxed out
between 150k – 175K
Purchased 5K invested 35K in remodel to make this 350 square foot business
highly profitable
Once revenue was maxed out this became an absentee owned business, thus
allowing to open a Grooming Academy.
Year 5 raised prices resulting in lowing operating costs to increase profit.
B r a nd A mb ass ador | I s l e O f Do gs C o rporat ion
2008-2014
Nationwide Ambassador for Isle of Dogs Corporation, promoted products through
Trade Show appearances, speaking engagements, product demonstrations, dog
shows including Eukanuba, and Hershey Groom Expo..
Increased traffic and market presence of product line resulting in increased
revenue.
3. KATHLEEN SEPULVEDA
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Compiled a series of breed specific grooming articles geared to educated
groomers and industry. Covered proper grooming procedures, for show and pet
coat preparation, using specific Isle of Dogs products.
Instrumental in industry specific company website sales and marketing
upgrades. These articles are to be available for download on the company
website when clients inquire about a specific breed.
B r a nd A mb ass ador | S h ark F in S hea r C ompany
2009-2011
Western region Ambassador, promoted products through Trade Show appearances,
speaking engagements, product demonstrations, Dog Shows, and Grooming
demonstrations.
Product Seminars "All American Grooming Show" Chicago IL 2009. 5 seminars
given to generate sales of shears, highly successful bringing record revenues.
Grooming Seminars Ren's Groom Expo Toronto Canada. 1 seminar, two days of
booth workand a judging of several grooming classes to promote Shark Fin
Shear Company.
Appearances at Pasadena Groom Expo as well as Westminster Kennel Club
events.
S a le s P romot ions | B a rkleig h P roduct ions
2008-2010
As an Industry expert, promoted products through Trade Show appearances,
speaking engagements, product demonstrations, Dog Shows, and Grooming
demonstrations.
Pet Quest Kentucky, two seminars on job opportunities in the pet industry.
Pasadena Groom Expo, day long grooming demonstrations, 2 hours in
length, featuring 3 different breeds and one roundtable on how to increase
marketing and profitability.
Hershey Groom Expo, two two hour long demonstrations on grooming Shih Tzu
headpieces and Golden Retrievers. Booth and show appearances, three days, as
part of the "Groomer Has It" season one contestant.
Pasadena Dog Show-attended by over 100 groomers for each segment.
Hershey-Demos attended by 600+ groomers, additionally professional videos
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were created to be marketed by Barkleigh.
S a le s P romot ions | N a sh A c ademy o f P et G rooming
2008-2009
Promoted products through Trade Show appearances, speaking engagements,
product demonstrations, booth appearances at Pet Quest, Kentucky.
Personally produced the highest recruitment numbers ever for this show.
G r o omi ng E x pert | D r ’s F o st er a nd S m ith
2008-Present
Weekly groomer on the syndicated series "Faithful Friends", Season Two.
Faithful Friends Westminster Kennel Club show, Commentator on the dog shows
process. Interviewed breeders, exhibitors, owners, judges, AKC President.
Was the first to interview Best In Show judge Sari Brewster-Tietjen after she
awarded Best In Show. The shoot was so successful Animal Planet added it to the
series the same year.
Pet Pro Team, Grooming Expert, supplied grooming articles, and answered
grooming questions from clients.
P ro f ess ional H a ndle r | D e sert J ad e J apane se C hi n Ke nne l
2009-2011
Performed conditioning, training and grooming to promote top ranking in the
conformation ring.
Put together a positive marketing strategyfor Kennel.
Promoted dogs in periodicals, print ads, and other venues substantially
increasing visibility and worth.
Grooming Expert | Three Ball Productions ’s “Groomer Has It” - Animal Planet
Network
Actress-Contestant in Reality Grooming Show.
Top female contestant consequently bringing in high rating numbers for
network.
Winner of Groomer to Groomer Magazine cover challenge.
One of the top challenge winners consistently bringing in high audience voting
5. KATHLEEN SEPULVEDA
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numbers.
Owner | Rancho Solana Pet Spa
2007-2008
Solana Beach, CA
As Owner Operator took failing Grooming Shop and increased shop revenues two-
fold.
Implemented a successful grooming strategy to resurrect business.
Increased production and profits through reorganization of grooming staff and
duties.
Revamped logistics resulting in reduced product and overhead expenses with
high client satisfaction.
Professional Dog Agent | Blake’s Japanese Chin
2000-2008
As an Agent showed Class dogs to their Championship and campaigned the Specials
to top 10 ranking.
Put together a positive marketing strategyto promote dogs in periodicals and
other venues, including the design of print ads.
This became one of the top winning Japanese Chin Kennels during the time
involved.
Professional Groomer | Elberta Animal Hospital
2000-2001
Elberta, Alabama
Sole groomer for Practice, assisted as Veterinarian Technician.
From 1 or 2 dogs daily to 5-8 daily resulting with pre booking to keep a steady
income value.
Assisted in the medication of animals suffering from infections, illnesses treat
and dress wounds, set fractures.
Assisted in the performance of minor to complex surgery.
Advised owners about animal feeding, behavior, and breeding.
Professional Groomer | Village Groom Shoppe and We Tuck’Em Inn
6. KATHLEEN SEPULVEDA
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1998-2000
Pace, Florida
Dog and Cat Groomer for large shop and upscale pet boarding facility.
Top requested Dog Groomer resulted in increased customer base and revenue.
Owner | Ka-Lor Designs
1995-Present
Complied personal dog art into consumable products.
Completed over 150 drawings and paintings
Graphically designed over 10,000 products
Designed and built original website
Created designed and built over seven other sites to sell products
Currently licensing artwork for several product companies
Manufactured T-shirts, sweatshirts, mouse pads, bookmarks, magnets and
several ceramic products, using Dye Sublimation. Currently not manufacturing
products.
Professional Groomer | Newport Harbor Animal Medical Center
1989-1990
Newport Beach, California
Groomer successfully trained current staff so as to effortlessly increase
grooming revenue.
Educated staff in product knowledge and cross over sales
Owner | Bark and Fin Pets and Grooming
1984-1987
Pet Shop carrying pets, supplies, with full grooming facility.
Built business from the ground-up showing excellent profits within the first year
of operation.
Brought in grooming cliental, this resulted in the largest income for the shop.
Sold for two-thirds profit.
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Regional Manager | Docktor Pet Centers
1978-1980
Pet buyer, specializing in puppies, kittens, reptiles & birds.
Traveled to under-performing stores to review operations and increase revenue.
Performed onsite training with staff to repair operations, firing and hiring if
necessary.
During the beginning of Parvo I was sent to Cal State Pomona to be educated in
the evolution of the disease.
Attended local colleges for business management and veterinarian courses.
US Department of Agriculture
1978- Los Angeles, CA.
Quarantine Agent
Supervised avian import quarantines into this country.
Performed necropsies and prepared specimens to ship to federal approved
laboratories.
Assistant Manager | Pets R Us
1977-1978
As management performed all duties including ordering, buying product,
Pet and supplies sales, as well as store displays.
Kennel Manager | Pets Unlimited
1976-1977
Ran all aspects of kennel of large organization, including sales and grooming.
E D U C A T I O N
Long Beach State
Long Beach, CA
1980- Associate of Arts
Cal Poly Pomona
8. KATHLEEN SEPULVEDA
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Pomona, CA
1981-1983
Business Management Coursework, Animal Husbandry, Sales, and Marketing.
Special Classes dedicated to the Corona and Parvo Virus when the infections first
appeared.
A C C O M P L I S H M E N T S
Member of Board of Directors | Japanese Chin Club of America
2000-2010
Member and contributor- Created website to sell merchandise to generate club
revenue with no expense of production. This has been a huge savings to the club
and has resulted in a positive cash flow for specialty shows.
2009 Voted Board member
2010 Voted Vice President
2008 Chairperson Nominating Committee chosen by the Board of Directors
Designed National and regional specialty logos
Manufacturer of 2 National Specialty trophies
Fund Raising Organizer using art competition and auction held at Nationals.
Breed Mentor and Presentor
Advisor | Japanese Chin Rescue, National Rescue
Spearheaded development of a Website to generate income for the rescue
Designed original custom artwork and graphic designs for the Rescue
Donated original and printed artwork for auctions
Volunteered time rescuing and transporting dogs as needed.
AKC Dog Show Judging
During the course of my 47 years showing dogs I have had the privilege to judge
the following classes
JCCA National Show Sweepstakes
Havanese Club Specialty Sweepstakes
Akita Club Specialty Sweepstakes
All Breed Club Sweepstakes
Junior Showmanship
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All Breed Sanctioned Matches All Toy Breeds and Toy Group
Grooming Competition Judging
Pasadena Groom Expo 2009 - Salon Freestyle, Creative
Ren's Canada Groom Expo - All other breeds, Rescue Roundup, Poodle Class,
Best In Show
2014 Pasadena Groom Expo Rescue Round Up and Creative
2015 Pasadena Groom Expo Creative
2015 Hershey Groom Expo Creative
Grooming Competition Awards
Best Creative
Best Technical Creative
Best Theme Creative
Best All Around
Winner Poodle Class
Winner Terrier Class
Winner Other Breeds Class
Show Dog Conformation Class
Westminster Kennel Club winners
Eukanuba Breed winner
Specialty and National Specialty Breed winners
Specialty and National Specialty Sweepstakes winners
Youth Organizations
Jr. Leader & President of 4-H Club
4-H medalist in Dog Care and training each year book was submitted
4-H medalist in art project each year bookwas submitted
4-H medalist in mice, a genetic color study, project each year book was
submitted
Award winning project demonstrator
A D D I T I O N A L
10. KATHLEEN SEPULVEDA
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Successfully shown, and bred, Japanese Chin top breed and all breed winners
consistently for the past 20 years.
Successfully owned and showed top Irish Setters.
Promulgated marketing campaigns to promote show dogs, designing cutting
edge ads for national and international magazines.
Owned 2 other grooming parlors sold for profit of 2/3 initial investment within
12-14 months of
Willing to travel and relocate if required.
R E F E R E N C E S
Available upon request