Katelyn E. Sclafani has experience starting and growing businesses, increasing sales through social media, and analyzing processes to increase productivity and savings. She has a background in marketing, operations, and compliance for firearms and media companies. Her resume demonstrates success increasing annual sales from $8,000 to $900,000 through developing marketing plans and relationships.

1. KATELYN E. SCLAFANI
2007 TIMBERLANE STREET, CONROE, TEXAS 77301
PHONE 832-566-0479 • E-MAIL KATELYN.SCLAFANI@YAHOO.COM
ACHIEVEMENTS
 Successfully started a business with $8,000 investment.
 Increased annual sales average $900,000.
 Increased social media footprint from zero to over 16,000 - which converted into
an additional $350,000 in sales.
 Authored benefit-analysis to demonstrate the need to eliminate the tape-handling
process within FNC-The Woodlands to Senior and Upper Management. The
analysis proved that by shifting to a digital delivery process FNC would save FNC-
The Woodlands $36,000 annually as well as our advertisers over $1,000,000
annually. Implemented immediately.
 Authored benefit-analysis to implement dual monitors within FNC-The Woodlands
Commercial Operations to increase productivity. Implemented in June 2012.
WORK EXPERIENCE
West Fork Armory, LLC.
Co-Founder/Director of Marketing & Operations March 2011 – Present
 Annual sales average $900,000.
 Co-direct all functions of West Fork Armory, LLC.
 Developed sales and marketing plans through online and social media.
 Developed marketing relationships with 60+ manufacturers and distributors to obtain
exclusive rights for the sale of their products.
 Modified sales and marketing plans through the review of Google Analytics.
 Designed and implemented logos, graphics and web development.
 Coordinate social media strategies and initiatives to increase online traffic.
 Researched industry trends and concepts to achieve maximum profitability.
 Maintained government regulated inventory records.
 Responsible for all international sales.
 Company Compliance Officer.
 Assists ATF during annual audits.
 Liaison for Bureau of Alcohol, Tobacco and Firearms.
Fox Sports Networks
Copy/Log Administrator - FSN West and Prime Ticket March 2008 – May 2012
 Managed commercial inventory worth up to $2,000,000 per game for 9 professional
teams and the PAC10 conference.
 Managed 300+ commercial accounts valuing over $30,000,000 a year.
 Liaison between advertising agencies, sales staff, Houston Technology Operations
Center, Fox Sports Graphics department, Television Producers and remote television
traffic department.
 Directly responsible for digital translation and delivery of Fox Sports West logs to Master
Control.
 Created documentation for manually inputting commercials and tied events onto digital
playlist using Wide Orbit.
 Coordinate all sponsored in-game advertisements between sales department and
professional/collegiate game producers.
 Assisted in the launch of a new Fox Sports Network; FS San Diego.

2. Sam Houston State University The Houstonian Jan. 2007 – March 2008
Business Manager Sept. 2007 – March 2008
 Promoted to Business Manager from Advertising Manager – September 1, 2007.
 Direct staff of 40 employees.
 Compile and process payroll for 27 editorial, photography, journalism staff and editors bi-
weekly.
 Created an Account Executive Information Packet for all account executives to use to
achieve their sales goals.
 Created a Sales Packet for all account executives to use to achieve their sales goals.
 Compile and process weekly payroll plus commission for 4 account executives.
 Responsible for all advertising opportunities within The Houstonian including the
appointment of sales production personnel.
 Sets all sales ad revenue goals for the semester.
 Handle all national account business.
 Creates sales promotions for clients.
 Created newspaper layouts for each issue.
 In charge of accounts receivable.
 Monitoring of all collections of advertising revenues.
 Conduct an annual inventory and submit The Houstonian’s annual inventory report each
fiscal year.
 Supervise all record filing, mailed out of invoices and tear sheets to clients.
 Directly responsible for customer service, problem solutions and resolutions.
 Provide leadership and direction to account executives to help meet sales goals.
EDUCATION
B.A. Mass Communication/English – Sam Houston State University – May 2008.
SKILLS
 Proficient in Wide Orbit, PACE Log Administrator, Ingest List Administrator, WinDEI,
Adobe Audition, Adobe Premier, Final Cut Pro, Adobe InDesign CS2, Adobe Photoshop,
MS Publisher, and all Microsoft Office Software.