1. KASVUN HAKKEROINTI
Antti Pietilä, Loyalistic Oy

2. Content Marketing including
SEO, Analytics, A/B testing….
GROWTH HACKING
No budget used for marketing,
ads, agencies, sales...
Hybrid of marketer and coder

3. Cold calls, spam and ads
are losing effectiveness

4. Purchase Process done Online
before contacting a Vendor70%

5. Social
Events
Search
PR
© 2014 Loyalistic Oy, Antti Pietilä
MaximumCustomer
Value
70%
GAP!
HIDDEN RESEARCH VENDOR SELECTION DECISION USE
Conversion
Blog
Web Site Onboarding
Renewal
Repurchase
Up & Cross-
selling
Advocate
CONVERSION PATH IS BROKEN
Few leads ends up here
When they drop here!
NEED

6. New
customers
Repeat
customers
Social
Search
PR
Events
Visitors
Leads
Sales-ready
leads Trial/Initial
purchase
Full
potential
Customer SuccessAcquisition
Conversion
Inside Sales (SME)
Content Factory
Corporate & Enterprise Sales
Nurture NurtureNurture Nurture Nurture Nurture
Virality Loop
INBOUND SALES MODEL
Blog
Landing
pages
Web SiteDownloadable
Content
© 2014 Loyalistic Oy, Antti
Pietilä
Recommend
s
Gamification & Rewards
MaximumCustomer
Value
Onboarding
Renewal
Repurchase
Up & Cross-
selling
Advocate
Growth Hacking

7. 4-1-1 Principle
Secret formula for Social Media Sharing:
CURATION
CREATION
4 parts: Shared content
1 part: Original content
1 part: Promotion
Blog posts, white papers…
Events, Offers, Company/product updates...

8. CONTENT CURATION WORKFLOW
Feedly
BLOGS & NEWS
15 min per day
news readers apps
“read it later” app
note keeping app

9. Plan Write PromoteBrainstorm
❏ Areas of expertise
❏ Editorial calendar
❏ Keywords
❏ Personas
❏ Buying process steps
❏ Write landing page
❏ Email contacts
❏ Blog
❏ Share
❏ Analyse & Learn
❏ Brainstorm topics
❏ Collect facts
❏ Share news
❏ Structure thoughts
❏ Clarify value prop
❏ Outline content flow
❏ Write
❏ Edit
❏ Design layout
❏ Proofread
REPEATREFINE
Content Creation
Content Curation Social Selling

10. LATAA OPAS: 10 kertaa
enemmän liidejä webbisivuilta
Antti.Pietila@loyalistic.com
050-500 2300 @anttipietila