The document discusses how four unprecedented megatrends - mobile, social, local, and big data - are reshaping companies, industries, and economies. It notes that mobile software will replace everything people write, carry, and touch today. It also discusses how more sophisticated systems are needed to manage the larger and more complex big data being created, and how data from social networks like Facebook provides a wealth of information about users that can be used to personalize marketing and commerce. Social CRM is presented as more powerful than traditional CRM because it is free, data has a longer lifetime, and builds higher trust levels.
Ericsson Sustainability and Corporate Responsibility Report 2012Ericsson Slides
http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
"Many of the world's major challenges - such as urbanization, climate change, and poverty - could benefit from solutions offered by mobile broadband. Sustainability is a competitive differentiator and is high on our agenda, as well as that of our customers. Throughout the value chain and wherever we do business, we are creating value for ourselves and for our stakeholders by striving to be sustainable and responsible in all that we do."Hans Vestberg, President and CEO.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
Ericsson Sustainability and Corporate Responsibility Report 2012Ericsson Slides
http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
"Many of the world's major challenges - such as urbanization, climate change, and poverty - could benefit from solutions offered by mobile broadband. Sustainability is a competitive differentiator and is high on our agenda, as well as that of our customers. Throughout the value chain and wherever we do business, we are creating value for ourselves and for our stakeholders by striving to be sustainable and responsible in all that we do."Hans Vestberg, President and CEO.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
The word media in front of social has caused a lot of confusion. It's not about the media, it's about being social. Open, collaborative and aspirational. That is what will drive prosperity for business. That is what makes your employees and clients loyal. After scrolling through this presentation you will know what makes or breaks a 21st century business and will be inspired with the tools needed to design a social business.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Filling the digital skills through cultural change or How to make your whole workforce social media-savvy and inject digital into the DNA of your business
by Patty Keegan, Director, Digital Chameleon
Snapshot of Mobile Technology - An extremely broad brush view of some of the mobile technology, apps, websites, companies and issues driving the mobile industry.
The issue of privacy is one that will continuously reappear with the amount of personal data online.
Please scan the QR Code for the video on slide #27.
For more about CAAEN - the Corporate Asian American Employee Network, please visit http://www.caaen.org
For more about the presentation, please visit http://www.ilnenterprises.com
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
The word media in front of social has caused a lot of confusion. It's not about the media, it's about being social. Open, collaborative and aspirational. That is what will drive prosperity for business. That is what makes your employees and clients loyal. After scrolling through this presentation you will know what makes or breaks a 21st century business and will be inspired with the tools needed to design a social business.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Filling the digital skills through cultural change or How to make your whole workforce social media-savvy and inject digital into the DNA of your business
by Patty Keegan, Director, Digital Chameleon
Snapshot of Mobile Technology - An extremely broad brush view of some of the mobile technology, apps, websites, companies and issues driving the mobile industry.
The issue of privacy is one that will continuously reappear with the amount of personal data online.
Please scan the QR Code for the video on slide #27.
For more about CAAEN - the Corporate Asian American Employee Network, please visit http://www.caaen.org
For more about the presentation, please visit http://www.ilnenterprises.com
Qu'est ce que le Big Data ? Avec Victoria Galano Data Scientist chez Air FranceJedha Bootcamp
Depuis les 5 dernières années, nous avons créé plus de données que depuis les débuts de l'humanité. Nous produisons aujourd'hui tellement de données qu'il devient difficile de les gérer. C'est ce qu'on appelle le Big Data. Durant ce workshop nous parlerons des enjeux du Big Data et de ses applications concrètes dans notre société.
Presentatie Big Data Forum 22 januari 2013 - Big Data en Big SocietySURFnet
tijdens de tweede editie van het Big Data Forum, gaf Erik Huizer, CTO SURFnet, een presentatie over de impact van Big Data op de maatschappij. Volgens Huizer staat big data in Nederland aan de basis van een maatschappelijke verandering. Door de huidige data gedreven maatschappij, zijn mensen steeds meer in staat zelf te kiezen wat goed voor hen is en met wie ze in zee gaan. Daar staat tegenover dat Big Data ook risico's inhoud voor zaken als privacy. De rol van de overheid veranderd daardoor en verschuift van verzorgen naar waarborgen.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business IntelligenceTwinergy
Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI
Big Data: Industry trends and key playersCM Research
Big data is data that cannot be analysed on a traditional database. Companies that develop the database platforms to analyse big data will make a fortune. This report looks at industry trends and the key players in this emerging industry.
“Who of our Facebook fans are our
customers?", “How can we integrate
Facebook data with our customer
insights data warehouse?“. We have the
answers and a five step process to solve
these challenges.
Prof. Dr. Ralf Kreutzer - Marketing as a Service SMICS
The expectations of customers are constantly increasing. How can a company findout which expectations from which target group it has to fulfill? The name of thegame: value-oriented customer management. The key resource for calculating thecustomer value is the customer him- or herself. The acquisition of these data is akey challenge for companies. And the necessary precondition to get access to it isto understand marketing more as a service – and not as a concept to “manipulate“the customers. A new philosophy of marketing is required.
What does social networking really mean for your company and your brand? If themessages your customers hear about you come mostly from you, then advertisingrules. But now that customers communicate with each other, more and more, it'sthe customer experience that counts. As transparency has become inevitable andcomplete, and all our customers can know essentially everything about all productofferings and pricing, how do we compete?
Stefan Schicker - Social Network User Data - Do's and Don'tsSMICS
The collection of user data is one of the central areas of interest in the new formsof marketing. However, the data protection laws can often be hurdles that have tobe overcome. Not only because they are enforced by authorities and competitors,but also because the protection of privacy is a vital element in communication withcustomers.
Peter Gentsch - Welcome to the real business: Management, Utilization and Int...SMICS
Depending on their maturity level and the desired social media impact, companieshave to manage digital media professionally in order to unleash their socialvalue. That implies the integration of social media into business processes andinfrastructures. Social media intelligence and social media governance become keydrivers for digital excellence and leadership. This process can be supported by theSocial Media Excellence Model that provides measurements and metrics as well asindustry benchmarks.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
6. 6 Years ago: None of the
technologies we are talking
about existed.
7
980
119
7. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
119
8. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119
9. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119 Facebook is growing
out of 123 countries
world wide
17. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
10,000s
100s
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
18. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
Social
Intelligence
Mobile
Intelligence
10,000s
Web
Intelligence
100s
Desktop
BI
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
19. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
30 Billion New Content Pieces
Added Monthly to Facebook
1,000,000s 100,000,000s
140 Million Tweets
USERS
Social Sent per Day
Intelligence
10 Trillion Texts Projected
Mobile
Intelligence Worldwide for 2013
10,000s
Web 35 Hours of Video Uploaded
Intelligence every Minute to YouTube
100s
Desktop 8 Exabytes of Business Data
BI
Created Annually by Companies
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
37. ... and all of their interests
Facebook users publish 60-70
items about themselves
38. ... and all of their interests
Facebook users publish 60-70
items about themselves
DEMOGRAPHICS ACTIVITIES INTERESTS NETWORK
Name: John Doe CHECK-INS BRANDS FRIEND - JANE
Age: 28 Golden Gate Park Timberland, Adidas, Crest Age: 32
Birthday: Oct 25, 1983 Juice It! PLACES Gender: Female
Gender: Male Giants Stadium Yosemite, Napa Valley, Likes: Zinfandel
Family: Married Markham Winery Big Sur, Rome Check-ins: Grand Canyon
Education: Masters 12 RSVP‘S
Tuesday
PEOPLE FRIEND - TOM
College: Georgia Tech 49ers Game Steve Jobs, Hillary Clinton,
Tahoe ski weekend Age: 34
Location: San Francisco, CA Leo Messi, Lady Gaga
New Year’s Eve party Gender: Male
Hometown: Cincinnati, OH Likes: Golf
Country: USA Escape from Alcatraz SPORTS
49ers, Giants, Sharks, Check-ins: Starbucks
Employer: Intel Warriors
Language: English, Spanish
52. E
C
ER
M
M
O
C
SA GE
MES
DEALS
EVE
NTS
C
O
U
PO
N
PERSONALIZE YOUR MARKETING & COMMERCE
53.
54. Social CRM is much more powerful than
Traditional CRM
55. Social CRM is much more powerful than
Traditional CRM
Traditional CRM Social CRM
Setup Cost $ xxx millions Free
Half Life of Data 36 months A lifetime
Maintenance Cost $ x millions per year Self-Maintained
Level of Trust Low High
76. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics
77. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics
„…social media is your customer
today, customer tomorrow,
employees, etc.“
Scott Monty, Ford Motor Company
78. Only if you know your customers,
you can deliver better services.
79. Only if you know your customers,
you can deliver better services.
JD Sports had
Special Sunday Deals?
Why are they sending me nappy
vouchers? I don´t have a child!
I would love to go to China,
when is the best time to book?
Why doesn´t Groupon send
me offers I realy need?
I wonder what I could buy
Jim for his birthday?