The word media in front of social has caused a lot of confusion. It's not about the media, it's about being social. Open, collaborative and aspirational. That is what will drive prosperity for business. That is what makes your employees and clients loyal. After scrolling through this presentation you will know what makes or breaks a 21st century business and will be inspired with the tools needed to design a social business.
Ericsson Sustainability and Corporate Responsibility Report 2012Ericsson Slides
http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
"Many of the world's major challenges - such as urbanization, climate change, and poverty - could benefit from solutions offered by mobile broadband. Sustainability is a competitive differentiator and is high on our agenda, as well as that of our customers. Throughout the value chain and wherever we do business, we are creating value for ourselves and for our stakeholders by striving to be sustainable and responsible in all that we do."Hans Vestberg, President and CEO.
Social meets crm federated press september 28, 2011hessiej.com
Social media is transforming customer relationships by giving customers more control over how they interact with brands. Companies that embrace social media can gain valuable customer insights, strengthen advocacy, and improve service. By integrating social technologies into traditional CRM systems, businesses can deepen customer relationships, drive efficiencies, and optimize their workforce to succeed in the new customer-centric environment.
Karl-Heinz Land - Social Local Mobile - How Data is changing everythingSMICS
The document discusses how four unprecedented megatrends - mobile, social, local, and big data - are reshaping companies, industries, and economies. It notes that mobile software will replace everything people write, carry, and touch today. It also discusses how more sophisticated systems are needed to manage the larger and more complex big data being created, and how data from social networks like Facebook provides a wealth of information about users that can be used to personalize marketing and commerce. Social CRM is presented as more powerful than traditional CRM because it is free, data has a longer lifetime, and builds higher trust levels.
HnyB Insights - Keeping an Eye on Social World for YouHnyB Insights
Deepak Pareek presents information on social computing and how it is changing the world. Social computing affects how information is delivered, how people communicate and collaborate, and how knowledge is collected and organized. It is driving human evolution by facilitating social learning and social intelligence. Social computing has become mainstream, with billions of users on social media platforms and hundreds of millions of dollars in revenue. While social computing provides value, the current tools and platforms are often painful, inefficient, limiting, restrictive, disjoint and complex to manage. Comprehensive, intuitive tools are needed to better leverage social computing.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect counter trends to increased digital immersion, such as face-to-face gatherings. New technology is also a theme, including smart infrastructure and 3D printing. The list aims to identify people and trends that could shape the near future. In past years JWT has accurately predicted trends including mobile money, coconut water, and Foursquare gaining popularity.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect countertrends to increased digital immersion, like face-to-face gatherings. New technology is also a focus, from smart infrastructure to 3D printing. The list has proven accurate in past years, with things like mobile money, coconut water, and Foursquare gaining popularity after being included.
This document outlines 100 things to watch in 2011 according to JWT, an advertising agency. It provides background on JWT's annual forecast of trends to watch. It discusses JWT's track record of accurately predicting trends in recent years. The document then lists and briefly describes the 100 things JWT believes will be influential trends in 2011, ranging from 3D printing and Africa's growing middle class to social objects and YouTube broadcasters.
Ericsson Sustainability and Corporate Responsibility Report 2012Ericsson Slides
http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
"Many of the world's major challenges - such as urbanization, climate change, and poverty - could benefit from solutions offered by mobile broadband. Sustainability is a competitive differentiator and is high on our agenda, as well as that of our customers. Throughout the value chain and wherever we do business, we are creating value for ourselves and for our stakeholders by striving to be sustainable and responsible in all that we do."Hans Vestberg, President and CEO.
Social meets crm federated press september 28, 2011hessiej.com
Social media is transforming customer relationships by giving customers more control over how they interact with brands. Companies that embrace social media can gain valuable customer insights, strengthen advocacy, and improve service. By integrating social technologies into traditional CRM systems, businesses can deepen customer relationships, drive efficiencies, and optimize their workforce to succeed in the new customer-centric environment.
Karl-Heinz Land - Social Local Mobile - How Data is changing everythingSMICS
The document discusses how four unprecedented megatrends - mobile, social, local, and big data - are reshaping companies, industries, and economies. It notes that mobile software will replace everything people write, carry, and touch today. It also discusses how more sophisticated systems are needed to manage the larger and more complex big data being created, and how data from social networks like Facebook provides a wealth of information about users that can be used to personalize marketing and commerce. Social CRM is presented as more powerful than traditional CRM because it is free, data has a longer lifetime, and builds higher trust levels.
HnyB Insights - Keeping an Eye on Social World for YouHnyB Insights
Deepak Pareek presents information on social computing and how it is changing the world. Social computing affects how information is delivered, how people communicate and collaborate, and how knowledge is collected and organized. It is driving human evolution by facilitating social learning and social intelligence. Social computing has become mainstream, with billions of users on social media platforms and hundreds of millions of dollars in revenue. While social computing provides value, the current tools and platforms are often painful, inefficient, limiting, restrictive, disjoint and complex to manage. Comprehensive, intuitive tools are needed to better leverage social computing.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect counter trends to increased digital immersion, such as face-to-face gatherings. New technology is also a theme, including smart infrastructure and 3D printing. The list aims to identify people and trends that could shape the near future. In past years JWT has accurately predicted trends including mobile money, coconut water, and Foursquare gaining popularity.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect countertrends to increased digital immersion, like face-to-face gatherings. New technology is also a focus, from smart infrastructure to 3D printing. The list has proven accurate in past years, with things like mobile money, coconut water, and Foursquare gaining popularity after being included.
This document outlines 100 things to watch in 2011 according to JWT, an advertising agency. It provides background on JWT's annual forecast of trends to watch. It discusses JWT's track record of accurately predicting trends in recent years. The document then lists and briefly describes the 100 things JWT believes will be influential trends in 2011, ranging from 3D printing and Africa's growing middle class to social objects and YouTube broadcasters.
Alex attended a sleepover at Max's house where he had snacks with friends and listened to music. Alex sat on a giant stuffed bear's head in Max's room and later met some friends, appearing happy. Photos were taken of Alex riding a toy camel.
Segundo Informe Electoral : Radiografía de los Candidatos al Congreso 2011Larcery Díaz Barrantes
Este documento resume el segundo informe electoral de la Asociación Civil Transparencia sobre los candidatos al Congreso de las elecciones generales del 2011 en Perú. Resume que 13 partidos presentaron 1644 candidatos en total, con más candidatos hombres de mediana edad que mujeres. También analiza la experiencia política de los candidatos, la distribución por partido y género, y concluye comentando sobre los efectos del voto preferencial y la necesidad de que los partidos sean filtros más eficientes.
Avaliação da aprendizagem como princípio no desenvolvimento da autoriaorizalda
O documento discute estratégias de avaliação da aprendizagem. Primeiro, enfatiza a importância da formação de educadores antes de mudar metodologias e instrumentos de avaliação. Segundo, defende que a avaliação deve fornecer informações contínuas sobre o processo de aprendizagem, não apenas no final, para que possa subsidiar melhorias. Por fim, ressalta que a avaliação deve desafiar os alunos e levá-los a diferentes saberes, melhorando a aprendizagem.
La biodiversidad incluye todos los ecosistemas, especies y variabilidad genética en la Tierra. Es importante porque proporciona servicios ambientales como alimentos y agua limpia. Las actividades humanas como la sobreexplotación, destrucción de hábitats y contaminación amenazan la biodiversidad. Para conservarla debemos proteger hábitats, controlar especies invasoras y limitar la contaminación.
The document summarizes the results of a university's first standardized module evaluation survey completed by undergraduate students. Some key findings:
- Overall results from 4488 responses to 218 modules were positive, with mean ratings between 3.7-4.6 for individual questions. Students were most positive about teaching, supervision, and academic support.
- The lowest rated questions asked about completing suggested readings and the sufficiency of library resources. Assessment feedback questions also received lower ratings.
- Most departments' results mirrored the overall positive ratings, though some variation existed around resources. The survey process worked well but could be improved for future iterations.
Rangkuman rencana asuhan keperawatan untuk klien dengan diagnosa nyeri, gangguan mobilitas, ansietas, gangguan citra tubuh dan ketidakseimbangan nutrisi adalah:
1) Melakukan evaluasi karakteristik nyeri, intervensi relaksasi dan analgesik untuk mengurangi nyeri, 2) Membantu aktivitas dan latihan untuk mencegah kekakuan dan meningkatkan mobilitas, 3) Mengurangi kecemasan melalui diskusi dan ter
Teks tersebut membahas tentang elektroplating krom, mencakup cara kerjanya, teori dasar, dan proses pelapisannya. Secara ringkas:
1) Elektroplating krom bekerja dengan memindahkan ion logam dari anoda ke katoda melalui larutan elektrolit di bawah tegangan listrik.
2) Teorinya melibatkan pelapisan logam dasar dengan krom untuk melindungi dari karat dan meningkatkan daya tahan.
3) Prosesny
This document provides an overview of the history and evolution of technology tools used in political campaigns, from Campaign 1.0 in the early 2000s to the potential of Campaign 4.0 technologies. It describes how early campaigns utilized search engine optimization, Google AdWords, and basic email marketing. Campaign 2.0 saw the rise of social media, relationship marketing techniques, and more advanced analytics. Campaign 3.0 brought predictive analytics, preference engines, and influencer identification. Campaign 4.0 may utilize big data, massive social graphs, and new forms of personalized, location-aware outreach. The document outlines the key technologies at each stage and their importance to online campaign tactics.
El documento describe cómo las nuevas tecnologías están transformando la educación, el trabajo y la vida cotidiana de las personas. Ahora es posible acceder a la educación y cursos masivos en línea de forma gratuita, y utilizar dispositivos móviles para mejorar la enseñanza en las aulas y realizar visitas guiadas y actividades al aire libre. Las nuevas tecnologías también ayudan a conectar a personas de todo el mundo y a brindar servicios de telemedicina.
rown Bag Design Studio is a full service boutique graphic design agency dedicated to innovative and stimulating approaches for visual communications. Founded by Principal & Creative Director Jeremy Katz, we are located in New York City.
Here at Brown Bag Design Studio, we offer our clients affordable, sophisticated graphic design solutions. We can help you cut through the clutter to deliver your message no matter how big or small your business. We bring to the table fresh, innovative ideas to transform your needs into reality! We think outside the bag and encourage you to do the same!
This document discusses an organizational effectiveness model and outlines critical metrics like performance, employee satisfaction, and retention. It identifies key industries and countries where the model applies. The model focuses on goal setting, understanding relationships between organizational elements, communicating strategy to employees, engaging employees, building leadership capabilities, and measuring success. It emphasizes the importance of employee engagement, retention, and adapting to new business realities. The document provides tips for organizational effectiveness like measuring performance, building capability, designing supportive processes, and identifying success measures.
Este documento describe diferentes formas básicas del discurso expositivo, incluyendo describir una persona, experiencia u objeto; el enfoque del autor (objetivo o subjetivo); diferentes ambientes (topográfico, cinematográfico, pictórico); y épocas o cronografías. Proporciona ejemplos de cada forma para ilustrar las características y el uso de cada una.
The Virginia Tech shooting in 2007 highlighted issues with mental health screening and intervention on college campuses, as the shooter exhibited troubling behaviors but was not adequately evaluated or treated. It also revealed gaps in campus security protocols and emergency response procedures that failed to prevent or contain the rampage. The incident prompted a national discussion around balancing individual civil liberties with public safety in light of mass violence threats.
COMMON: A New Brand of Capitalism -- Alex Bogusky, Rob Schuham (FearLess Cottage) and John Bielenberg (Project M) present COMMON, a collaborative brand for social entrepreneurs.
Video presentation here:
http://fearlessrevolution.com/common
http://twitter.com/commonworks
http://facebook.com/fearlesscottage
KGA for CCBF - Corporate reputation and social mediaWalter Jennings
The document summarizes a half-day workshop on getting active in social media. It discusses key topics like where sociology and technology converge, best practices for B2B social media excellence, building a social media campaign, and getting started with a social media approach. The workshop includes hands-on stations for building profiles and campaigns on platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes starting by listening, building trust through honesty and transparency, and using social media to inform, educate and build relationships over time.
Alex attended a sleepover at Max's house where he had snacks with friends and listened to music. Alex sat on a giant stuffed bear's head in Max's room and later met some friends, appearing happy. Photos were taken of Alex riding a toy camel.
Segundo Informe Electoral : Radiografía de los Candidatos al Congreso 2011Larcery Díaz Barrantes
Este documento resume el segundo informe electoral de la Asociación Civil Transparencia sobre los candidatos al Congreso de las elecciones generales del 2011 en Perú. Resume que 13 partidos presentaron 1644 candidatos en total, con más candidatos hombres de mediana edad que mujeres. También analiza la experiencia política de los candidatos, la distribución por partido y género, y concluye comentando sobre los efectos del voto preferencial y la necesidad de que los partidos sean filtros más eficientes.
Avaliação da aprendizagem como princípio no desenvolvimento da autoriaorizalda
O documento discute estratégias de avaliação da aprendizagem. Primeiro, enfatiza a importância da formação de educadores antes de mudar metodologias e instrumentos de avaliação. Segundo, defende que a avaliação deve fornecer informações contínuas sobre o processo de aprendizagem, não apenas no final, para que possa subsidiar melhorias. Por fim, ressalta que a avaliação deve desafiar os alunos e levá-los a diferentes saberes, melhorando a aprendizagem.
La biodiversidad incluye todos los ecosistemas, especies y variabilidad genética en la Tierra. Es importante porque proporciona servicios ambientales como alimentos y agua limpia. Las actividades humanas como la sobreexplotación, destrucción de hábitats y contaminación amenazan la biodiversidad. Para conservarla debemos proteger hábitats, controlar especies invasoras y limitar la contaminación.
The document summarizes the results of a university's first standardized module evaluation survey completed by undergraduate students. Some key findings:
- Overall results from 4488 responses to 218 modules were positive, with mean ratings between 3.7-4.6 for individual questions. Students were most positive about teaching, supervision, and academic support.
- The lowest rated questions asked about completing suggested readings and the sufficiency of library resources. Assessment feedback questions also received lower ratings.
- Most departments' results mirrored the overall positive ratings, though some variation existed around resources. The survey process worked well but could be improved for future iterations.
Rangkuman rencana asuhan keperawatan untuk klien dengan diagnosa nyeri, gangguan mobilitas, ansietas, gangguan citra tubuh dan ketidakseimbangan nutrisi adalah:
1) Melakukan evaluasi karakteristik nyeri, intervensi relaksasi dan analgesik untuk mengurangi nyeri, 2) Membantu aktivitas dan latihan untuk mencegah kekakuan dan meningkatkan mobilitas, 3) Mengurangi kecemasan melalui diskusi dan ter
Teks tersebut membahas tentang elektroplating krom, mencakup cara kerjanya, teori dasar, dan proses pelapisannya. Secara ringkas:
1) Elektroplating krom bekerja dengan memindahkan ion logam dari anoda ke katoda melalui larutan elektrolit di bawah tegangan listrik.
2) Teorinya melibatkan pelapisan logam dasar dengan krom untuk melindungi dari karat dan meningkatkan daya tahan.
3) Prosesny
This document provides an overview of the history and evolution of technology tools used in political campaigns, from Campaign 1.0 in the early 2000s to the potential of Campaign 4.0 technologies. It describes how early campaigns utilized search engine optimization, Google AdWords, and basic email marketing. Campaign 2.0 saw the rise of social media, relationship marketing techniques, and more advanced analytics. Campaign 3.0 brought predictive analytics, preference engines, and influencer identification. Campaign 4.0 may utilize big data, massive social graphs, and new forms of personalized, location-aware outreach. The document outlines the key technologies at each stage and their importance to online campaign tactics.
El documento describe cómo las nuevas tecnologías están transformando la educación, el trabajo y la vida cotidiana de las personas. Ahora es posible acceder a la educación y cursos masivos en línea de forma gratuita, y utilizar dispositivos móviles para mejorar la enseñanza en las aulas y realizar visitas guiadas y actividades al aire libre. Las nuevas tecnologías también ayudan a conectar a personas de todo el mundo y a brindar servicios de telemedicina.
rown Bag Design Studio is a full service boutique graphic design agency dedicated to innovative and stimulating approaches for visual communications. Founded by Principal & Creative Director Jeremy Katz, we are located in New York City.
Here at Brown Bag Design Studio, we offer our clients affordable, sophisticated graphic design solutions. We can help you cut through the clutter to deliver your message no matter how big or small your business. We bring to the table fresh, innovative ideas to transform your needs into reality! We think outside the bag and encourage you to do the same!
This document discusses an organizational effectiveness model and outlines critical metrics like performance, employee satisfaction, and retention. It identifies key industries and countries where the model applies. The model focuses on goal setting, understanding relationships between organizational elements, communicating strategy to employees, engaging employees, building leadership capabilities, and measuring success. It emphasizes the importance of employee engagement, retention, and adapting to new business realities. The document provides tips for organizational effectiveness like measuring performance, building capability, designing supportive processes, and identifying success measures.
Este documento describe diferentes formas básicas del discurso expositivo, incluyendo describir una persona, experiencia u objeto; el enfoque del autor (objetivo o subjetivo); diferentes ambientes (topográfico, cinematográfico, pictórico); y épocas o cronografías. Proporciona ejemplos de cada forma para ilustrar las características y el uso de cada una.
The Virginia Tech shooting in 2007 highlighted issues with mental health screening and intervention on college campuses, as the shooter exhibited troubling behaviors but was not adequately evaluated or treated. It also revealed gaps in campus security protocols and emergency response procedures that failed to prevent or contain the rampage. The incident prompted a national discussion around balancing individual civil liberties with public safety in light of mass violence threats.
COMMON: A New Brand of Capitalism -- Alex Bogusky, Rob Schuham (FearLess Cottage) and John Bielenberg (Project M) present COMMON, a collaborative brand for social entrepreneurs.
Video presentation here:
http://fearlessrevolution.com/common
http://twitter.com/commonworks
http://facebook.com/fearlesscottage
KGA for CCBF - Corporate reputation and social mediaWalter Jennings
The document summarizes a half-day workshop on getting active in social media. It discusses key topics like where sociology and technology converge, best practices for B2B social media excellence, building a social media campaign, and getting started with a social media approach. The workshop includes hands-on stations for building profiles and campaigns on platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes starting by listening, building trust through honesty and transparency, and using social media to inform, educate and build relationships over time.
This document discusses how regions and industries can be rebuilt and enriched through the use of social media and the social web. It provides examples of how Michigan's economy evolved throughout the 19th century as different industries emerged and changed. It emphasizes that in order for regions and industries to adapt to constant change, they must be familiar with current tools and trends, make good use of available resources, seek necessary training, and be aware of and prepared for changes. The document recommends ways to utilize social media and the social web to stay current and continuously adapt to changes.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
Leveraging the Present, Preparing for the FutureCarlos Dominguez
The document discusses how companies must embrace disruption and change in today's technological landscape. It notes that the pace of change is rapid, with new technologies and business models emerging constantly. It advocates that companies leverage disruption, experimentation, and collaboration to survive and thrive. The document provides several suggestions companies can take such as embracing social media, focusing on disruptive innovation, imagining the future, experimenting over focusing on ROI, leveraging technology, and implementing effective collaboration across divisions.
Dominic Campbell speaking at solace conference Cardiff, October 2010Dominic Campbell
Lessons for the future of local government and the web. Presentation given to 200 local government leaders in Cardiff, October 2010.
For more information see:
http://www.solaceconference.org.uk/2010
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
This document discusses the rise of social media and its impact on marketing, communications, and business. Some key points:
- Social networking now accounts for 19% of time online globally and 25% in the US.
- Businesses are reorganizing around social media and focusing on community engagement, content, customer service, and commerce through social platforms.
- The social web is disrupting industries like news, shopping, and entertainment by expanding notions of media and changing how content is discovered, distributed, and consumed.
- Emerging technologies like mobile, gamification, real-time analytics, and 3D printing will further transform user experiences and business models.
1. Social networks and blogging sites have become the fourth most popular online activity globally, now reaching over 5% more of the internet population than a year ago.
2. This growth rate of social networks is more than twice that of any other top online sector such as search, portals, or software.
3. The strongest growth has been in Germany, where social network reach increased over 12 percentage points from 39% to 51% of Germans online in just one year.
1. Social networks and blogging sites have become the fourth most popular online activity globally, now reaching over 5% more of the internet population than a year ago.
2. This growth rate of social networks is more than twice that of any other top online sector such as search, portals, or software.
3. The strongest growth has been in Germany, where social network reach increased over 12 percentage points from 39% to 51% of Germans online in just one year.
1. Social networks and blogs have become the 4th most popular online activity globally, ahead of email. They now account for 1 in every 11 online minutes worldwide.
2. Time spent on social networks is growing much faster than overall internet time. Facebook saw a 566% increase in time spent between 2007-2008.
3. The audience of social networks is broadening from younger to older users. Facebook saw its biggest growth among 35-49 year olds.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
The use of crowdsourcing in traditional media enterprisesEnrico Grando
This document is a thesis that analyzes the phenomenon of crowdsourcing and its role in traditional media enterprises. It is divided into two parts. The first part defines crowdsourcing, analyzes relevant literature on the topic, and discusses examples and criticisms of crowdsourcing. The second part focuses on how crowdsourcing has been used in different media industries such as television, movies, print media, advertising, and radio. For each industry, several crowdsourcing projects and case studies are examined, with conclusions on how effective crowdsourcing has been for that particular medium.
Community innovation can take three forms: (1) having the community design and develop new products, (2) allowing the community to change and improve existing products, and (3) adjusting an organization's strategy based on community input. Examples of communities innovating new products include Threadless and open-source footwear projects. Communities can change existing products by providing feedback on how to better meet user needs, as seen with News To Me and citizen journalism sites. Prediction markets and bug tracking are examples of communities helping adjust strategies. However, building and maintaining engaged communities poses challenges around moderation, incentivization, and focus.
Global Trends 10 Key Trends to Watch for 2013Tracey Keys
The presentation to accompany our GT Briefing December 2012: 10 Key Trends to Watch for 2013. How will social everything, digital everything and the geopolitical fight for the future impact your organization? Are you ready?
How has social media changed the relationship between brand and consumer?guest4ffd81
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author analyzes case studies of both successful and unsuccessful brand uses of social media. The dissertation aims to develop guidelines for how brands can best utilize social media.
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author argues that social media has accelerated information sharing between consumers, shifting power from brands to consumers. Brands must adapt to this new environment by enabling engaging content sharing in communities to generate buzz, rather than relying on traditional one-way advertising. Case studies are presented to illustrate both successful and unsuccessful social media strategies employed by brands. The dissertation aims to develop guidelines for appropriate brand use of social media.
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
The Public Sector & The Social Media OpportunityMartin Thomas
This document discusses the opportunities and challenges that social media presents for the public sector. It argues that social media can empower communities, increase transparency, and improve services, but that many public sector organizations are not prepared for the more informal, collaborative, and fast-paced nature of social media interactions. To thrive with social media, organizations need to loosen up by becoming more trusting of staff, transparent, agile in responding quickly, informal in tone, and collaborative by tapping into community input. However, not all citizens are currently online or engaged.
16. 86% of global consumers believe
that business needs to place at least equal
weight on society’s interest as on its own interest.
(Source: Edelman Good Purpose Study, 2010)
17. client
customer
It’s not about your
consumer
target group
17
22. The increasing power of the “99%” using new
technologies wil change the world forever. Today
organizations should tap into the human tendency to
wish to create a better world. This world demands
organizations to innovate to become more social.
We have to inspire those inside and outside the office
walls and make both give us their everlasting loyalty
and advocay!
23. It is not the biggest of
brands that survive,
nor the most
intelligent. It is the
one that is most
adaptable to change
25. 1. Social advertising
2. Social web rules
3. Social capitalism
1. social advertising 2. social web rules 3. social capitalism
26. Why spending 20
million on a super
bowl ad if you can
create a better world?
1. social advertising 2. social web rules 3. social capitalism
27. Oakley provided the
mine-workers in Chili
with sunglasses. They
had not seen daylight
for more than 60
days.
1. social advertising 2. social web rules 3. social capitalism
28. With this add
Patagonia reached
their best results from
advertising ever.
1. social advertising 2. social web rules 3. social capitalism
29. “We have to speak to
whole human beings
with minds, hearts
and spirits”
(Philip Kotler)
1. social advertising 2. social web rules 3. social capitalism
30. The new constitution
of Iceland is written
by 3000 people. Half
of its population
voted.
1. social advertising 2. social web rules 3. social capitalism
31. Carrotmob brings
people together to
spend their money on
social businesses.
1. social advertising 2. social web rules 3. social capitalism
32. “Web culture rules. It
stands for freedom,
openness, realness,
meritocracy,
collaboration.”
(Gary Hamel)
1. social advertising 2. social web rules 3. social capitalism
33. Unilever in
2020;double revenue,
halve environmental
footprint, while
producing for more
than a billion people.
1. social advertising 2. social web rules 3. social capitalism
34. Akzo’s Dulux paint
reduces the surface
temperature of walls
by 5ºc, saving 15% on
energy used for airco.
1. social advertising 2. social web rules 3. social capitalism
35. “The purpose of the
corporation must be
redefined around
creating shared
value.”
(Michael Porter)
1. social advertising 2. social web rules 3. social capitalism
36. 70% of CEO’s noted the need to evaluate sustainable value creation strategies
that had different criteria than traditional opportunities -
which require a longer time horizon to generate returns.
(Source: Business at its best;
driving sustainable value creation, Accenture)
46. Can we inspire and
connect an existing
community using
few management
involvement and
investments and is
it safe?
1. Inspire 2. Engage 3. Transform 4. Connect
47. Top-down, bottom-
up, outside-in, inside-
Leaders Management Coalition People out should all come
together to create a
true social business.
1. Inspire 2. Engage 3. Transform 4. Connect
48. Create a council.
Going through
OR change, infusing an
Hire an agency. innovative attitude
and unleashing the
brand fire within
people is an ongoing
proces.
1. Inspire 2. Engage 3. Transform 4. Connect
49. Best Buy’s
‘Twelpforce’ consists
of 2000 connected
brand ambassadors
using social
technology to build
relations with people.
1. Inspire 2. Engage 3. Transform 4. Connect
50. Virgin uses Salesforce
Chatter for both
communication inside
and outside the office
walls.
1. Inspire 2. Engage 3. Transform 4. Connect
51. P&G’s R&D is now
‘Connect & Develop’.
Half of their
innovations resulted
from collaboration
between researchers
inside and innovators
outside the walls.
1. Inspire 2. Engage 3. Transform 4. Connect
52. Highly networked enterprises are
50% more likely than other organisations
to report market share gains against
their competitors and higher profit margins.
(Source: McKinsey quarterly
‘The Rise of the Networked Enterprise’)
53. Democratization of
business is well under
way. It’s time for
organisations to open
up. Break down the
walls. Balance
Business. Humanize
it! Become social
56. This world demands organizations to innovate to
become more social. We have to inspire and
engage those inside and outside the office walls using
social technology and a well-defined purpose.
61. For the past three years, ethical corporate leaders have outperformed
the growth of the S&P 500 by 40%.
(Source: The World’s Most Ethical Companies 2011,
ranked by Ethisphere)