Karen Shifferd 2015
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Karen Shifferd has over 10 years of experience in direct marketing and sales. She has a proven track record of increasing project activities and sales within various accounts. Her skills include project coordination, sales proposal development, and proficiency with Microsoft Office. She aims to utilize her experience in sales, marketing, and direct marketing to help companies grow.
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Demand Generation Director Resume ✦✦ Liana "Li" Evans
Karen Shifferd 2015
- 1. Karen Shifferd 18252 Powers, Dearborn Heights MI 48125 (313) 406-6052 or (313) 570-2240 Kcshifferd1@yahoo.com Summary of Qualifications 10+ years of experience in Direct Marketing/Mailing Industry 20+ years of customer service experience 6+ years of business-to-business sales experience Project Coordination, and Sales Proposal expertise Proficient in Microsoft Office Products (Word, Excel, PowerPoint, Outlook) Competent writing capabilities (sales letters, white papers, project plans) Objective Assist a company’s growth by utilizing my sales and marketing planning experience, primarily through the direct marketing efforts. Work History October 2013 – Project Account Manager, Ancor/HealthLOGIX Present Responsibilities include organizing and overseeing project activities in established health insurance accounts, working with multiple departments to meet client expectations, and assist in client growth through proposal of new and innovative ways to accomplish goals. Since return have assisted clients the launch of their Affordable Care Act (ACA) product lines November 2012 – Account Manager, Archway Marketing Services September 2013 Responsible for overall account performance of Fortune 500 client, including supervision of the Client Services team, forecasting, coordination of Process Improvement planning and implementation, and overall client communication September, 2011 – Account Manager, Helm Inc. November 2012 Responsibilities include maintaining and increasing project activities in established marketing and merchandising accounts, finding new sales opportunities, and supervising client service representative’s daily activities; during short tenure oversaw launch of Pilot Program for a Certified Pre-Owned (car dealership) Automotive program October 2005 – Account Manager, Ancor/HealthLOGIX August 2011 Responsibilities include maintaining and increasing project activities in established health insurance accounts, finding new sales opportunities, partici- pating in trade shows and other marketing opportunities, and supervising client service representatives; during tenure increased project activity within new departments in existing accounts and brought in five new (growing) accounts December 2003 – Membership Services, Society of Manufacturing Engineers September 2005 Responsibilities include establishing programs and activities to engage Student Chapter Members; includes the creation and promotion of contests and other member benefits, providing member assistance as needed and researching opportunities for benefit enhancements; during tenure added over seven new student chapters
- 2. May 2000 – Marketing Account Representative, Budco, The Dialogue Company December 2003 Responsibilities include sales of Creative Services and Marketing Programs; involves follow up, research, preparing estimates and establishing budgets and timelines for client projects; during tenure increased business in three new accounts July 1998 - Account Coordinator, Budco, The Dialogue Company May 2000 Responsibilities include overseeing production of client marketing projects; involves order entry, customer and production follow-up, providing estimates, and communication with multiple departments to meet deadlines January 1997 - Marketing & Sales Support, Governor Computer Products October 1997 Responsibilities include coordinating direct mail campaigns, planning company events, writing the company newsletter, training, and participating in the company Quality Operating System (ISO 9003) April 1996 - Printer Specialist, Governor Computer Products December 1996 Responsibilities include the sales of Lexmark and Tektronix printers and warranties, maintaining supplier support, and completing sales reports May 1988 - Customer Service Representative, Governor Computer Products April 1996 Responsibilities include telemarketing sales, data entry, maintaining a customer contact database and product research Education Bachelor of Arts Degree, Michigan State University’s College of Communications References Available upon request.