This document summarizes Nielsen's metering solution and installation process. The metering equipment is non-intrusive and consists of a base unit, display, and remote control. It measures TV platforms like VCR, satellite, cable, and games consoles. A standard household installation involves connecting one meter to each TV. The meter uses audio signatures and infrared signals to detect what is being watched on each TV second by second and who is watching. Installation involves connecting the meter to the TV audio output and infrared ports of devices. Detection methods include audio fingerprints, infrared streams, service information, and direct frequency measurement. The audio signatures are matched to a reference database to identify what content is being viewed.

1. METERING SOLUTION &
INSTALLATION PROCESS
UKRAINE, 17 OCTOBER 2013
AUGUSTO DE LEON PONCE
12 September 2013

2. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
MEASURES ALL PLATFORMS
VCR
Analogue Satellite
Analogue Terrestrial
DVR
Analogue Cable
DVD Recorder
Games Consoles
Digital Transmission: Satellite,
Cable, Terrestrial, IPTV, WebTV
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3. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
THE METERING EQUIPMENT – NON INTRUSIVE
Three basic components:
• Base Unit
• Vacuum Florescent Display
• Remote Control
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4. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
WHAT IT MEASURES
•
•
•
•
•
•
•
TV on or TV off
The active source
The channel
Second by second
Who is watching
Audio prompts
Any language
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5. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
STANDARD HH INSTALLATION
TV #1
Meter #1
TV #2
TV #2
Meter #2
TV #3
TV #3
Meter #3
GPRS/Broadband
•Non-intrusive
• 12 individuals
• 12 guests (can be expanded)
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6. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Meter Installation
Audio
Signatures
+
Infrared
TV audio
output
Satellite/Cable/IPTV decoder
Digital Video Recorder/DVD Player
audio
IR Keys
audio
audio
Game console
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7. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
DETECTION METHODS
•
Audio fingerprints
•
Infrared stream (teletext, interactive activities, simulcast)
•
Service information
•
Direct Frequency Measurement (DFM)
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8. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
AUDIO SIGNATUES
Content Matching
1001010100101001
1010010010010010
0011001010010100
0010010111001001
1110010100011100
0010110101010001
1001010100101001
1010010010010010
0011001010010100
0011001010010100
Audio Signal
10011101
Digital Stream
Signature
• The Nielsen meter becomes a simple "electronic ear" that listens to and
records the audio coming from the TV set
• Audio matching technology is used to identify the audio signatures
collected during viewing to baseline recordings from reference sites
located in each marketplace
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9. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
AUDIO MATCHING
100100100
Ch 1
101101101
Ch 2
101010101
Ch 3
.
.
.
010101010
010101010
Household TV set
011011011
Digital
Comparison
.
.
.
Ch 35
Ch N
Reference Database
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10. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
NIELSEN METERING EQUIPMENT - ADVANTAGES
• Non-intrusive
• Easy installation and maintenance
• Robust detection methods
• Sharp resolution time (+/- 2 secs)
• Totally independent
• Approved by most demanding JICs
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