The NFL’s Green Bay Packers traveled to Minnesota to take on the Vikings on November 25, 2018 and lost in a close game, 24-17. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG; no sponsored activity on Snapchat, but they were active on the platform) and some was exclusive to the platform. Good stuff, Packers!

1. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The NFL’s Green Bay Packers traveled to Minnesota to take
on the Vikings on November 25, 2018 and lost in a close
game, 24-17.
What follows is a curation of their gameday / game week
content. Some if it was posted across channels (FB, Tw, IG;
no sponsored activity on Snapchat, but they were active on
the platform) and some was exclusive to the platform. Good
stuff, Packers!

2. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers have
fans everywhere,
so they have an
group called
‘Packers
Everywhere’ that
organizes
gatherings
wherever the
Packers go,
including this pep
rally in Minnesota.

3. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Fans were
encouraged to get
their ‘Packers
Pass’ to attend
the pep rally in
Minnesota with
Packers
Everywhere -
here’s some more
info pictured here
on it.

4. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Posted across
social, Bridgestone
sponsored
‘Bridgestone
Performance
Moments in Time’ -
featuring retro
content from prior
matchups against
their opponent. The
graphic on social,
the content on the
website.

5. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
More prominently
tagged on
Facebook.

6. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers do a lot
of ‘Inbox’ content,
and it’s all
sponsored by Cenex
- who just get a logo
on the image that
goes with the Inbox
content, posted on
social on the web
page.
Cenex is tagged on
Facebook + IG Story.

7. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers do
enable ads on
some, not all, of
their videos posted
to Twitter, as seen
here with a game
preview video.

8. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Chevrolet brings us
the ‘Fans of the
Week,’ a Facebook
feature (didn’t see
this on Twitter and
Instagram).

9. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
There’s no mention
of a sponsor here,
nor in the video,
but the Microsoft
Surface tablets are
clearly salient in
the video itself.

10. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I only saw this on
Facebook - another
pregame video
piece, this the
‘Rock Report,’ in
partnership with
U.S. Cellular.

11. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another instance where the sponsor isn’t called out on
Twitter [tagged on Facebook], but is featured clearly in the
creative itself, with ‘One Last Look,’ sponsored by SiriusXM.

12. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
As you can see, the
Packers’s
sponsored content
is not called out
directly, but is just
subtly featured with
logo placement on
the images that go
with the content
and on the web
page.

13. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A neat, non-
sponsored
activation here - the
Packers work with
digital company
Wyng to create this
customizable
‘Photo Lab’ for
fans. Looks fun!

14. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
More subtle
sponsored content,
all of which Is
posted across
platforms -
Facebook, Twitter,
IG Stories; here
‘Performances to
Watch,’ presented
by Bridgestone.

15. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
As with many
teams, the Packers
have Bose
sponsoring their
travel/pregame
pics, as players
sport their Bose
headphones.

16. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Bose was also
featured with a
pregame ‘All
Access’ video -
good content!

17. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
On Twitter only,
each Packers
scoring drive
received a sweet
drive summary
graphic, branded
with Chevrolet.

18. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
As with most
teams, the Packers
stream their
postgame pressers
live on Twitter and
Facebook, giving
added impressions
to their backdrop
partner - American
Family Insurance.
GREEN BAY PACKERS

19. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
After the game on
Facebook, we get a
recap sponsored by
Chevrolet, another
Cenex-branded
Inbox, and another
Rock Report with
U.S. Cellular.
GREEN BAY PACKERS

20. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers gave a
shoutout to
Salvation Army and
a CTA to donate on
their Instagram
Story on game day.
GREEN BAY PACKERS

21. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Taking a look at
their mobile app
now - the home
page gets this
splash page pop-up
every time you land
on the Home page,
even mid-session.
GREEN BAY PACKERS

22. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Fans get the usual
on boarding
prompts when
opening the app
(alerts, location),
but also this
custom message
for bluetooth (for
beacons).
Their home page
also has a banner
ad placement.
GREEN BAY PACKERS

23. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The day after game
day, there Home
page doesn’t have
the ‘game center,’
but instead another
banner ad at the
top of the feed.
GREEN BAY PACKERS

24. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
More banner ad
placements when
scrolling down and
the ‘Cenex’ Insider
Inbox makes
another appearance
in the app. Nice
consistency.
GREEN BAY PACKERS

25. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Cenex Inbox
section has all
logo-ed images.
Each section (not
the Home page)
also has U.S.
Cellular’s logo on
the top right
header.
GREEN BAY PACKERS

26. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Promotions
section offers a lot
of opportunity to tie
in partners, mostly
with sweepstakes.
GREEN BAY PACKERS

27. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
An example of one
of the sweepstakes
landing pages, this
one with Pick ’n
Save as the partner.
GREEN BAY PACKERS

28. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers’ map
is sponsored by
U.S. Cellular and is
integrated with
Google Maps. It’s
searchable and
annotated.
GREEN BAY PACKERS

29. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Packers have
Ticketmaster
Account Manager
integrated with
their app. They also
work with Vivid
Seats for VIP
experiences and
other packages, but
that is clearly
mobile web only.
GREEN BAY PACKERS

30. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
There are
advertiser logos
peppered
throughout the rest
of the app - on
some home games
on the schedule,
and on the Roster
pages, as seen
here.
GREEN BAY PACKERS

31. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Not sponsored, but
another nice UGC
photo activation
from the Packers
with this non-
sponsored built-in
filter in their app.
GREEN BAY PACKERS

32. GREEN BAY PACKERS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Thanks for viewing this collection! Find more on my website at
www.dsmsports.net, check out the Digital and Social Media
Sports Podcast, and hit me up on Twitter (@njh287) and
LinkedIn.