Cadbury is a British confectionery company headquartered in Uxbridge, England. It has around 65,000 employees and operates directly in over 60 countries. Cadbury's major brands include chocolate, gum, and candy. In India, Cadbury manufactures products across four categories - chocolate confectionery, milk food drinks, candy, and gum. Cadbury has manufacturing facilities in India located in Thane, Induri, Malanpur, Bangalore, and Baddi. Cadbury aims to be the world's biggest and best confectionery company through its mission, vision, and core values of performance, quality, respect, integrity and responsibility.

1. Cadbury Presented By: Mohammed Kamran

3. To understand Cadbury’s share in Indian confectionary market.

5. Origin of Cadbury Cadbury is the brain child of John Cadbury Starting in form of grocery business in Birmingham in 1824 In 1853, Cadbury became the confectioner to the British Crown. In 1860, Richard and George took command and expand it further. Today Cadbury operate Globally John Cadbury

6. Cadbury : Overview Cadbury is a British confectionary company Headquarters in Uxbridge, England. The oldest and largest family-run businesses in the world In 1969, it merged with Schweppes Limited Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.

7. How large Cadbury ? Around 65,000 Employees 35,000 direct and indirect Suppliers Direct operation over 60 Countries

8. Product and Major Brands Three kinds of confectionery: Chocolate (55%), Gum(14%) and Candy(31%) 13 focused Brands 12 focus markets 7 focus customers India USA South Africa China Brazil Japan Mexico UK Turkey France Russia Australia

9. Operations Strategy Mission: Financial Scorecard, judiciously reinforced by our Priorities, Commitments and Culture. Vision: To be the World’s biggest and best Confectionery Company Core Values: Performance, Quality, Respect, Integrity and Responsibility

10. Cadbury’s Market Position and Competitive Environment Participates in the Global Competitive Marketplace

11. Confectionary Market in India Indian confectionary industry: Chocolates Hard boiled candies Éclairs and toffees Chewing gums Lollipops Bubble gums Mints and lozenges Total confectionary mkt: Rs.41 bn Total Vol. turnover : 2,23,500 tpa Consumption: Urban :73% & Rural : 27%

15. Processing

16. Blending

17. Cinching

18. Tempering

19. Storage

20. Milk

21. Cocoa

22. Palm Oil

23. Other Grocery ProductsInformation on Performance Source: Krajewski, Ritzman, & Malthora, 2010

24. Flow Chart of Process Analysis at Cadbury Production processes Packaging Product launch Production Modifications Consumer trials Research & Design Ingredients & recipes Tasting

25. Supply Chain Design & Integration Resource Planning & Scheduling

26. Cadbury Supply Chain Raw Material from Farming Manufacturing and Packaging Sales and Distribution Customer Wholesale & Third Party Stores 70 % Ghana Cadbury Manufacturing Plants Cadbury Owned Stores 30 % Other Locations

27. Awards won by Cadbury for its Performance & Quality Cadbury Schweppes plc was awarded Business in the Community's Jubilee Award GOLD award for the "Best Insights and Strategic Thinking" Brammer Energy & Environmental Improvement Award , 2009 Cadbury's Gorilla Among D&AD Winners, 2008

28. Questions…??????? Thanks