This document provides a branding brief for a hypothetical designer named Aishwarya Enolla based in Mumbai. She creates contemporary accessories and garments incorporating traditional Pattachitra paintings from Odisha. Her product lines include bags, laptop covers, stationery, saris, and more priced between Rs. 1000 to Rs. 10,000. The branding process derived icons and a color palette inspired by Pattachitra stories and included collateral like business cards, packaging, posters, and a brochure. Total estimated cost for initial branding and 1000 units of production is Rs. 3,20,000.

1. Charu Choudha
M|FC|10|37

2. Objective: To design a Brand Identity for a hypothetical Designer, who works with
Indian crafts and creates very innovative, contemporary and traditional assecories and
garments.
Challenge: The products being created by the designer are very exclusive and exported
to Abroad (outside India).

3. Brief prepared.
Name of Designer: Aishwarya Enolla (female)
Age- 25 years
Specialization: Textile Designer (Mumbai-based)
Craft incorporating: The designer is highly obsessed with Pattachitra Paintings
from Orissa. Thus, she incorporates pattachitra art in most of her products.
Product lines- Bags, laptop covers, kits, stationary to sarees
, Kurtis, stoles, slippers etc
Product Range- Starting from Rs. 1000 to Rs.10,000
Specialty of the products: The products are very much inspired by Hindu
mythologies so all of the are based on stories of gods and goddesses.

4. Understanding the Personality of Brand

5. INSPIRATION & PROCESS OF DERIVING ICONS
+
Pattachitra paintings Story telling in early times in India
+ =
+ =
+ =
option1
option2
option3

6. OPTIONS FOR THE LOGO
preliminary option1
preliminary option2
preliminary option3

7. CHOSEN LOGO

8. PROCESS FOR CHOOSING COLORS
Inspiration
Final color palette
R= 238
G= 42
B= 38
R= 248
G= 163
B= 43
R= 238
G= 38
B=94
R= 241
G= 113
B= 37

9. Font family- Sans Serif
Geosans light

10. Final Identity

11. Business cards

12. Letterhead & Envelope

13. Screen saver

14. Prize Tags & badges

15. CD cover ,Diary & envelope

16. Poster & Flyer

17. Brochure Design

18. Paper bags

19. Jute bag & boxboard box ( specially used for exporting purpose)

20. Cost of Collaterals per 1000 prints according to custom sizes:
Poster:
Size- 18 inch by 24 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 sheets- 15,000 INR
Type of printing- offset printing (4 inks)
Cost/1000- 18,000 INR
_______________________________________
Total - 33,000 INR (approx)
2. Brochures:
Size – 6 inch by 6 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INR
Additional cost for binding, tin edging, cutting etc-10,000 INR
________________________________________
Total- 1,70000 INR

21. Flyers
Almost equal to the posters
Glossy coated Paper,(100 GSM)
Offset printing
______________________________________
Cost- 33,000 INR
Business cards
Size-3.5 by 3.5 (custom)
14 point CS2 paper
Both sides color, High gloss front
_______________________________________
Cost-8000 INR
Miscellaneous cost-20,000 INR
( This will include letter head, stickers, tags, bags, sourcing etc)
On adding all, Total cost of production- 2,70,000 INR
Design charges -50,000 INR
___________________________________________
Total cost of the branding along with production- 3,20,000 INR

22. Thank
You 