This document summarizes consulting projects completed by Junior Enterprise Desautels (JED), a student-run consulting company at McGill University. It describes 3 projects: 1) Increasing awareness of McGill's Dobson Cup startup competition by 84% and recruiting a volunteer for the Dobson Centre. 2) Providing a feasibility study and marketing plan for an acupuncture weight loss startup in Paris, France. 3) Conducting market analysis of opportunities for a French juice company to expand vending machines across Canada, identifying 30 potential locations.

1. Consulting
made
affordable.
42
junior consultants
!!
21
academic majors
!!
14
projects completed
!!
9%
student acceptance rate
!!
8
client industries
!!
3.5
average applicant GPA
!!
1st
in North America
JUNIOR ENTERPRISE DESAUTELS
LEVERAGES McGILL’S TOP TALENT TO MEET
YOUR BUSINESS NEEDS.
What would you need to take your business to the next level? A
new website, a competitor analysis, a feasibility study? Junior
enterprise Desautels, A student run consulting company
composed of McGill's best and brightest is here to help you reach
your full potential for a truly unbeatable price. From extensive
market studies to start up strategies, our international team of
junior specialists has a proven track record of real results.
EXCLUSIVE
PARTNERSHIP
WITH

2. Let McGill's brightest students
help your business grow.
AN INTERNATIONALLY
ESTEEMED TRADITION
EXTENSIVELY TRAINED BY
INDUSTRY LEADERS
MULTICULTURAL,
MULTIDISCIPLINARY
AFFORDABLE PRICES,
TREMENDOUS RESULTS
Junior Enterprise Desautels is a non-profit,
student-run consulting company, part of a network
of over 500 JEs in the top business and
engineering schools around the world. Endorsed
by both the World Bank and European
Commission for their positive impact on learning
and entrepreneurship, JEs leverage the services of
talented, ambitious students to help companies like
yours meet their business needs. And in North
America, we're the first.
All of our consultants are thoroughly and
professionally trained by BCG, the world leader
in business strategy, and advised on projects by a
panel of experts with experience at McKinsey,
Accenture, KPMG and others. We ensure that our
young professionals know business strategy
inside and out so as to offer dependable,
innovative, top-quality solutions.!
Our services are not only impactful: we strive to
keep them affordable, too. If you're interested in
JED for a project, recruitment or sponsorship
opportunity, we would love to chat with you
about how we can help!!
21 nationalities. 14 academic majors, from
investment banking to chemical engineering to
philosophy. Our consultants come from a wide
range of disciplines and backgrounds, but what we
share is our ambition, passion, and acumen for
strategy. This year, we've had over 100 of McGill's
top students competing for 7 positions - we are
careful to select and train the very best to ensure
your business gets the quality service it deserves.
MARKETING
Market Analysis!
Satisfaction Analysis!
Product Launch!
Impact Analysis!
Mystery Client!
Branding & PR
FINANCE
Projections!
Break-Even !
Financial Analysis!
Ratios and Forecasts
Statement Auditing
START-UP
Business Plan!
Financial Strategy!
Recruiting Strategy!
Communications!
Copywriting!
Translation
STRATEGY
Analysis Of:!
‣ Industry!
‣ Competitors!
‣ Positioning!
‣ Feasibility!
‣ Opportunity
DIGITAL
Web Design!
Graphic Design!
Social Media!
SEO!
Programming!
E-Commerce
W W W . J E - D E S A U T L S . C O M
BUSINESS INQUIRES: CONTACT@JE-DESAUTELS.COM

3. Future of Entrepreneurship - Winter 2014
Client
Dobson Centre for Entrepreneurship, Montreal – Canada!
The Dobson Centre is the entrepreneurship department within the Desautels Faculty of Management at
McGill. Along with offering entrepreneurship classes, the biggest annual event of the centre is the McGill
Dobson Cup (MDC), a start-up competition for entrepreneurs from all faculties.
Mandate
JED was re-hired by the McGill Dobson Centre after successfully completing a project in Fall 2013.
For this project, the initial task was to increase McGill Dobson Cup awareness by 60%, and find a
volunteer to join the Dobson Centre team.
Action Plan
Analyzed communication channels and built contact list including:!
‣ Name and organization!
‣ Contact info through email, phone!
‣ Webpage and social media information!
‣ Information about contact history!
‣ Advertisement services offered ! ! Through:!
‣ Online research!
‣ JED consultants’ personal network!
‣ Phone calls made to representatives! !‣
Developed short-term social media and email plan leading to the 2014 Dobson Cup.! !‣
Developed strategy to hire new volunteers. This was achieved through a guided implementation
timeline along with sample posts for communication through listservs and Facebook.
Results
JED was successful in helping increase participation by 84% for the 2014 Dobson Cup.! ! The Dobson Centre received 12 full applications (most recent number reported) for volunteering
positions.! ! The McGill Dobson Centre expressed interest in re-hiring JED for the next term.
Junior Enterprise Desautels June 2014

4. In Forma - Summer 2014
Client
In Forma, Paris - France! !F
rench Entrepreneur in the health and wellness industry
Mandate
JED was appointed to provide an analysis of the French weigh loss industry and establish a business
plan comprised of a feasibility study and in-depth marketing plan for an innovative acupuncture for
weight loss start-up.
Action Plan
Determined optimized business and branding, including:!
‣ Location and physical structure of business!
‣ Price and services offered!
‣! Positioning and differentiating features!
‣! Brand, channels of promotion and message. !
‣! Business partners and suppliers ! ! Through:!
‣ Study of industry analysis reports and direct and indirect competition!
‣ Expert advice from BCG consultants and faculty professors!
‣ Establishing contact with suppliers and potential business partners! !P
rovided spreadsheet projected financial analysis & step by step implementation plan.
Results
Business is currently being developed in Paris, France.
Junior Enterprise Desautels June 2014

5. Le Jus d’Orange - Fall 2013-Winter 2014
Client
François Le Roi du Jus d’Orange (FLRJO) – Paris, France!
FLRJO installs freshly squeezed orange juice vending machines in various locations such as large
corporations, universities, fitness centers, high school, cinemas and more.
Mandate
JED was appointed; alongside with the ESSEC Junior Enterprise located in Paris, to conduct an in-depth
Action Plan
Results
market analysis of potential for the implementation of a network of freshly squeezed orange juice
vending machine in Canada while JE ESSEC focused on the European market.
Detailed analysis of the market for healthy drinks sold via vending machines!
‣ Size of the market !
‣ Consumption habits! ! Through:!
‣ Deep analysis of data provided by Stats Canada !
‣ Online survey of potential consumers !
‣ In store survey of orange juice prices based on format and location!
‣ Reading of industry analysis reports & press releases! !
‣ Leads generation !
‣ Design of a flyer to be distributed to targeted locations !
‣ Distribution of the flyers to leads !
‣ Use of Twitter to get faster replies !
‣ Fundraising & advices!
‣ State of the Venture Capital market in Quebec !
‣ Steps to follow to create a company in Quebec
‣ Based on JED analysis, the client decided to go forward with the implementation of its service in
Canada.! !‣
30 locations potentially interested for an implementation starting at the end of 2014.
Junior Enterprise Desautels June 2014

6. Rolling The Dice - Fall 2013
Client
Lucien Barriere, Paris - France!
Lucien Barriere is a leading hotel & casino group in Europe. It owns luxury properties in France and
Morocco.
Mandate
JED was appointed, alongside 6 other Junior Enterprises located in Toulouse, Geneva, London, Milan,
Munich and Beijing, to conduct an in-depth analysis of the technological innovation within the luxury
hospitality industry. JED focused on the United States and Canada.
Action Plan
Detailed analysis of the upcoming trends in the luxury hospitality industry focusing on:!
‣ Guest global experience!
‣ In room gadgets!
‣ Food & Beverage !
‣ Leisure technologies! ! Through:!
‣ Interview of Experts!
‣ Deep analysis of leaders within the field!
‣ Scanning of suppliers offers!
‣ Reading of industry analysis reports & press releases!
‣ Surveying of 110 properties in 12 North American metropolises through mystery calls! !
Analysis of the potential for Lucien Barriere to settle operations in Canada with a focus on Quebec,
Ontario, British Columbia and Alberta.
Results
JED was appointed as the leading JE in the completion of the project by the Global Project Manager at
ESCadrille Toulouse (French JE).! ! The project was appointed finalist for the most successful cross Junior Enterprise Project at the JADE*
Spring meeting 2014. ! !
*JADE: European Confederation of Junior Enterprises. !
Junior Enterprise Desautels June 2014