Julian Hills Company Presentation

1. Julian Hills

2. General
• Entertainment, social networking service and news
website
• Community members submit content
• Users vote submissions "up" or "down"
• Name is play on words

3. Service
• Base “product” is post
• Or perhaps… organization of posts
•ONE Front Page, MANY sub-reddits
•/r/technology, /r/TIL, /r/penmanshipporn, etc.
• Discussion often as important as content

4. Financials
• Privately owned
• Advance Publications
• Business model murky at best
• Reddit Gold, Reddit Gifts
• “If they use it, cash will come”
• Valuation even more of a mystery
• Safe ball-park: $500M

5. History
• Founded in 2005 by Alexis Ohanian, Steve Huffman
• $100K from Y-Combinator
• Bought by Condé Nast in 2006
• Becomes independent again in 2011
• Grows into current form around 2010-2011

6. What’s Hot
• AMA’s
• Current Events and Social Movements
• Boston Bombers
• Celebrity leak
• Secret Santa
• Open source

7. Special Sauce
• Community
• Drives everything
• Generate content and judge worth
• Laissez-faire governance
• Sub-reddits given free-reign
• Simplicity

8. Story time
• Many, many stories.
• Some heartwarming ones:
• Pizza party for Los Angeles Children’s Hospital
• Photo-shopping for grieving father

9. Competition
• Any news, content delivery site
•Buzzfeed, Facebook
• Specific sub-reddit’s may compete as well
• /r/technology vs. TechCrunch, for example
• Emphasis on freshness/weirdness of content

10. Future Outlook
• Need consistent business model
• Manage explosive growth
• Find new spaces to compete
• IPO?

11. Questions?
Some for you:
Do you use reddit?
Favorite subreddit’s?