2. Flipkart
● E-commerce venture
● Operates only in India
● “Not officially an Indian company as it is
registered in Singapore”
3. Financials
● Company website was setup with an investment of
$9000
● Have since gone through 5 rounds of funding
o Round 1 (2009) - $1 million
o Round 2 (2010) - $10 million
o Round 3 (2011) - $20 million
o Round 4 (2013) - $150 million
o Round 5 (2014) - ????
4. History
● Founded in 2007 by engineering graduates Sachin and
Binny Bansal
● Ex-Amazon employees who wanted to implement the
Amazon model in India
● Started off with 2 employees and today employs over
15000
● Website + Mobile applications to aid in transactions
5. Whats HOT ?
● Exclusive retailing agreements with mobile device
companies like Motorola
WINDFAALLLL !
● Recently, also introduced a cash on delivery system.
Tapped into the middle class with no card access !
6. Story ! :(
● Recreation of the Black Friday Sales
# epicfail #duped
7. Secret Sauce
● INDIA
Country of a billion people
Huge market to tap into
● “Understanding that discounts drive customers” - a
never heard of model in India
8. Competitors
● Amazon.in - started out as junglee, then realized that
the competition was too hot to handle. Forced to use
the Amazon brand name !
● Ebay.in - has not take off yet. Successfully !
9. The Future
● Go PUBLIC ! On the lines of Alibaba.
NASDAQ here comes FLIPKART !