1. Etsy
The effects of Social Media on Art

2. What is Etsy
• “Buy and sell handmade or vintage items, art
and supplies on Etsy, the worlds most vibrant
handmade marketplace”

3. What is Etsy
• A brief history
• Started in 2006 by Robert Kalin, Chris Maguire
and Haim Schoppik
• Maria Thomas of NPR joined in 2008
• 2010 sales went from $180 million to $314 million
• Has expanded from a company of 4 individauals
to a staff of 63

4. Investors
• Investors include Sean Meenan, Spencer and
Judson Ain, Union Square Ventures, as well as
the founders of Flickr and Delicious

5. What is Etsy
• Comparable to Ebay, but the company has
cultivated a very different feel
• Community based
• "When you get an item from Etsy, there's this
whole history behind it," Kalin said. "There's a
person behind it."

6. What is Etsy
• Etsy makes a profit by charging a listing fee of
20 cents per item, and by taking 3.5 % of every
sale
• Unusual in that it does not depend on
advertising revenue

7. What is Etsy
• Shopping made fun
• Knowing where your item came from
• http://www.etsy.com/shop/LaLaCrystal?ref=seller_i
nfo
• Shop by color
• http://www.etsy.com/color.php?ref=fp_nav_colors

8. Social Media Metrics

9. Social Media
• Etsy can be found on
• Twitter
• Pintrest
• Tumblr
• YouTube
• http://www.youtube.com/user/etsy/featured
• Its magazine-videocast, "The Storque," often feels
like a do-it-yourself business school.

10. Etsy and the Groundswell
• Talking to the Groundswell
• Listening to the Groundswell
• Engaging the Groundswell
• Creates a community
• This community is based on art, but not
confined to it

11. Etsy and the Groundswell
• Redefining who is able to produce and
consume art
• Removing industry and corporations from the
production of art
• Galleries, etc.

12. Works Cited
• Kalin, Robert (2008-07-09). "The Long View: Rob &
Maria". Storque. Etsy. Retrieved 2008-12-08.
• Marion, Fred (2006-08-08). "Etsy may be the
coolest, most feel-good way to shop". Cox News
Service. Retrieved 2007-12-19.
• Walker, Rob (2007-12-15). "Craft capitalism: Just do
it yourself". International Herald Tribune.
Retrieved 2007-12-19.