A showcase of all my projects during the Visual Media Communication course at BYU-Idaho, spring semester 2016.

1. JuanitaCastaño
portfolio

2. 03 July Av. 1994.
Medellín, Colombia
342 43 40
312 720 48 59
juanitacastanor@gmail.com
juanitavisualmedia.wordpress.com
Brochure
Magazine Cover
Infographics
PhotoDesign
Photomontage
WebPage Mockup
Prezi Presentation
Business Identity
Coding
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20JuanitaCastaño
portfolio
Table of Contents

3. JuanitaCastaño
portfolio
DESCRIPTION
A full-color, full bleede, folding brochure that promotes a company product.
OBJECTIVES
Learn to use a multi-page document on InDesign. Learn to wrap text around
images and to style paragraphs.
PROCESS
1. I explored different ideas and searched inspiration for my brochure. I
decided I wanted something girly and cute for this project, with pastel
colors. So I decided to create a company that personalizes birthdays in
order to make that day a dream come true for girls.
2. I decided the shape I wanted to use for the brochure was a gift shape.
3. I opened Illustrator and designed a logo for the company. I also create the
shape and the several covers of the brochure using Illustrator.
4. I opened InDesign and exported the logo as well as the parts of the
brochure. I used guides and smart guides to align elements.
5. I edited the pictures I chose using Photoshop. Then I place them in my
InDesign document, using the guides to align.
6. I chose contrasting typefaces.
Brochure
COURSE
Comm 130 Section 12
DATE
07 July 2016
INSTRUCTOR
Jason Stucki
PROGRAMS/TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

4. JuanitaCastaño
portfolio
Magazine Cover
DESCRIPTION
A magazine cover with a self-portrait and cover lines of myself for a
prominent design agency.
OBJECTIVES
Learn to combine good typography skills with the FOCUS design process to
create an engaging piece that will communicate a message effectively.
PROCESS
1. I opened a new InDesign document of 8,5in x 11in, and 0,25in of margin
and I inserted the self-portrait I had previously edited in photoshop, and
placed it as the more prominent element of the page.
2. Then, I aligned the picture on the left one-third grid.
3. I organized positive and negative space around my picture, placing text
boxes as I had indicated in the shape map.
4. I created the magazine name using shapes on Illustrator, and using
the Pathfinder tool to create a whole in the center of the “letter” so the
background could be seen trhought it.
5. I selected my typefaces and fonts for cover lines. I chose Oldstyle for
main title, my name, and some other coverl lines. I also chose Sans Serif,
varying font size and weight, to create contrast.
6. I chose color scheme from the self-portrait, and black and white to create
contrast.
COURSE
Comm 130 Section 12
DATE
05 May 2016
INSTRUCTOR
Jason Stucki
PROGRAMS/TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

5. JuanitaCastaño
portfolio
Infographics
DESCRIPTION
An infographic to gather and present trending data on Pinterest.
OBJECTIVES
Learn to use Illustrator pen tool to create icons that represent ideas in a
simple way.
PROCESS
1. I reviewed the different Infographic types and I decided to go with the
Building Muscle theme.
2. I researched and selected the information needed for my infographics. I
also researched inspirational images related to the topics to start sketching
my icons. I sketched the maine icons and layout.
3. I used the awesome pen tool in Illustrator to create my icons and
graphics. I also created a background using the texture effect, and I blended
an image at the top of the background.
4. I chose a color scheme, also using the Illustrator color guide.
5. I surf the way searching for tasteful typography. I chose a sans-serif for
copy and a decorative typeface for titles.
6. I used shapes and lines to organize my icons in the layout, I added color
and typography contrast.
7. I worked on the details following the principles of alignment and contrast.
COURSE
Comm 130 Section 12
DATE
09 June 2016
INSTRUCTOR
Jason Stucki
PROGRAMS/TOOLS
Adobe Illustrator

6. JuanitaCastaño
portfolio
PhotoDesign
DESCRIPTION
A Photodesign that includes an original, high quality image, a color scheme
based on the image, and design elements that go well with the color the
picture.
OBJECTIVES
Learn to use Photoshop to make basic image edits, use consistent color
scheme and design elements based on the picture.
PROCESS
1. I sketched my best ideas.
2. I chose the color scheme based on the image’s colors.
3. I opened Photoshop to edit my picture usign the basic settings. I
4. I opened a new 8.5 x 11 InDesigndocument and placed the editted picture
in it. I used the Rule of Thirds to aling the picture, placing the Daisy Flower in
the intersection of upper one-third line and left one-third line.
5. I started to add the design elements I had sketched.
6. I added text by using constrasting typefaces. I was very careful of
alignment. I intentionally missaligned the last sentence of the quote so the
word “life” will receive more attention.
I saved the document as an image to share and print.
COURSE
Comm 130 Section 12
DATE
18 May 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Adobe Photoshop
Adobe Indesign

7. JuanitaCastaño
portfolio
Photomontage
DESCRIPTION
Photomontage with a spiritual message and at least two pictures combined.
OBJECTIVES
Learn to use Photoshop clipping mask and brush tool.
PROCESS
1. Chose the topic I wanted to expose. I thought of something interesting to
me, and also something I had a previous knowledge and confidence to talk
about.
2. I sketched my best idea. I though of two background options; a theater
stage, or a simple spotlight. I felt more comfortable with images of spotlight
that I found. I also prefered a neutral background in order to add color
contrast with the images.
3. I searched all the pictures I needed and tried to find high quiality images. I
also searched for some short videos to complement each technique
4. I chose a color scheme and contrating typography for titles and body
copy.
5. I opened Prezi and started to place all the elements in the presentation. I
added the planned movement.
6. I finished all the details and saved my presentation.
COURSE
Comm 130 Section 12
DATE
12 May 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Prezi
Adobe Photoshop

8. JuanitaCastaño
portfolio
WebPage Mockup
DESCRIPTION
Full color, hig definition, accurate prototype of website homepage.
OBJECTIVES
Learn to use a grid in Photoshop
PROCESS
1. I thought of potential themes for the website. I wanted something
different than my last project, so I decided to create a tourism website for a
beutiful and romantic town called Villa de Leyva.
2. I searched inspiration in the web both for website layouts and pictures of
my theme to use in the project.
3. I decided I wanted pictures to be protagonist of the website, so I sketched
three different ideas of layout based on that premise.
4. I opened the 12-column grid template in photoshop and recreated the
sketch I chose, first with shapes to create the wireframe, and then I added
the real pictures, logo, and typefaces.
5. I chose a contrasting color scheme and typefaces.
6. I aligned everything with something else and worked on the small details.
COURSE
Comm 130 Section 12
DATE
22 June 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Adobe Photoshop

9. JuanitaCastaño
portfolio
Prezi Presentation
DESCRIPTION
Prezi presentation to persuade a client that Prezi is a viable presentation
software to use for an upcoming campaign.
OBJECTIVES
Learn to make clean and attractive Prezi presentations that communicate
effectively a message.
PROCESS
1. Chose the topic I wanted to expose. I thought of something interesting to
me, and also something I had a previous knowledge and confidence to talk
about. I chose dance techniques, and I specifically chose the techniques I’ve
practiced before. This covers the Message part of Formulate Phase.
2. I sketched my best idea. I though of two background options; a theater
stage, or a simple spotlight. I felt more comfortable with images of spotlight
that I found.
3. I searched all the pictures I needed and tried to find high quiality images. I
also searched for some short videos to complement each technique
4. I chose a color scheme and contraSting typography for titles and copy.
5. I opened Prezi and started to place all the elements in the presentation. I
added the planned movement.
6. I finished all the details and saved my presentation.
COURSE
Comm 130 Section 12
DATE
12 May 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Prezi
Adobe Photoshop

10. JuanitaCastaño
portfolio
Business Identity
DESCRIPTION
Create business identity by creating a logo for a company/individual, and
use it to design consistent layouts and branding for the business.
OBJECTIVES
Learn to create simple and attractive logo using Illustrator pen tool, and
being able to incorporate it in different design layouts with consistency.
PROCESS
1. I sketched many different ideas for the logo based on research about the
company (a museum about Colombia). I tried to reflect important cultural
and historical elements in the logo ideas.
2. I used the pen tool and other Illustrator tools to digitize three of my ideas.
3. I gathered feedback from class peers and non-designer friends
4. I sketched some ideas for the letterhead and the business card based on
the logo choice.
5. I placed the logo into InDesign documents with the indicated size for each
one, and added other design elements like lines and rectangles to organize
the letterhead and business card layouts.
6. I refined details based on the principles of contrast, repetition of shapes
and color, and really careful (even mathematical) alignment.
7.I savedand exported the work with the correct jpeg format and resolution.
COURSE
Comm 130 Section 12
DATE
02 June 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Adobe Illustrator
Adobe Indesign

11. JuanitaCastaño
portfolio
Coding
DESCRIPTION
A web page with a logo designed by my and the description of the design
process.
OBJECTIVES
Learn to use basic HTML and CSS to create webpages to showcase design
work.
PROCESS
1. I resized the logo I had created for a previous project.
2. I sketched a webpage layout. I strive not to skip this step because it helps
me to clarify my ideas and saves me a lot of time in the layout process.
3. I created an HTML file and filled it with the main content before starting to
style. I described the design process in three main phases: How, Why, Who. I
used the basic and required HTML tags to organize the text content.
4. I styled my webpage using a CSS file, and linked the external stylesheet to
the HTML file.
5. I cretaed a black background and a main white box (<div>) for the
content. I created a triple border using also <div> tag in HTML, and adjusted
size and color using CSS.
6. I exported the typography I wanted that matched my logo and used it for
headings and paragraphs.
7. I made sure to align everything with something else.
COURSE
Comm 130 Section 12
DATE
15 June 2016
INSTRUCTOR
Jason Stucki
PROGRAM(S)/TOOLS
Adobe Illustrator
HTML
CSS