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The document summarizes research testing consumer responses to two different packaging designs - green and yellow - for a plant food product. Participants preferred the yellow design packaging overall. Specifically, more participants found the yellow design very or somewhat appealing compared to the green design. Additionally, more saw the yellow design as distinctive, and the yellow color led to perceptions of higher quality and better value. As a result, a higher percentage of participants shown the yellow packaging expressed interest in purchasing the product. The recommendations are to switch to the yellow design packaging to increase shelf presence, perceived quality, and purchase interest.
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Výpočet tahových napětí ve WOLFRAMALPHA
Použití WOLFRAMALPHA při výuce středoškolské technické mechaniky.
Application WolframAlpha in teaching engineering mechanics in high school.
The Photodentro Aggregator federated system architecture
- http://gnosis.dschool.edu.gr/decks/2014-05-06_Photodentro-Aggregator-Arch/
- https://speakerdeck.com/tafkey/the-photodentro-aggregator-federated-system-architecture
Presented at the 11th EdReNe Conference (Athens, May 6th, 2014)
Who is the Organic Agriculture Researcher?
This document summarizes a workshop on organic agriculture research. It provides an overview of key topics in organic agriculture including definitions, institutions conducting research, regulations, research networks, funding sources, priority research areas, and challenges. The workshop was moderated by Dr. Anastasios Koutoumanos from TEI Athens and covered organic agriculture principles and definitions, major research institutions around the world, survey results on the scope of organic agriculture, regulations governing organic standards, existing and proposed research networks, funding sources, priority research areas under discussion, and approaches to organic agriculture research methodology and publication.
CCCC Nokia Siemens Networks Amir Lahat
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.
Last Special Programming Task on December Presentation
Dokumen ini membahas tentang penerapan data warehouse untuk mengolah volume data transaksi penjualan yang besar dari basis data operasional minimarket secara otomatis dan terdistribusi untuk keperluan pembuatan laporan.
Tugas Artificial Intelligence Stimata
Presentasi kami tentang optimasi pencarian dengan memanfaatkan teknik hill climbing. Kasus yang diambil adalah rute dari Kota Malang ke Jakarta
Wa 10
Průběh funkcí ve WOLFRAMALPHA, zobrazení podle funkčního předpisu, podle zadání souřadnic jednotlivých bodů, vytvoření funkčního předpisu podle průběhu - regresní analýza.
On this Daughter’s day
This document appears to be a collection of thoughts from the perspective of a daughter expressing her love for her family on Daughter's Day. Some of the thoughts expressed include loving her siblings and daddy, enjoying playing with her pets and animals, feeling safest with her family, and looking forward to celebrating with her mother.
Chronology For Ui
The document chronicles key political events in Germany and Austria between 1929-1938, including Hitler's rise to power as Chancellor in 1933, the Reichstag fire, the Night of the Long Knives purge, and the annexation of Austria in 1938. It describes Hitler transforming from a gang leader to statesman and solidifying power by eliminating political opponents like Ernst Roehm and facilitating the assassination of Austrian Chancellor Engelbert Dollfuss. The document also references Hindenburg, Goebbels, Goering and the roles of other influential figures and groups during this turbulent period.
Feb 21 2014
The document lists locations and events taking place on Friday, February 21st. The Library Lab will be in rooms Hutchings- 2 5 6 7 and the Community Room. An event titled "Big Tobacco" will be held all day in the Community Room.
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El Carácter y la Posición del Auditor Interno en los próximos 20 años
El Carácter y la Posición del Auditor Interno en los próximos 20 años
The agriMoodle Hub for sharing course descriptions
The agriMoodle Hub for sharing course descriptions
Vazebné síly u nosníku na 2 podporách ve WOLFRAMALPHA
Vazebné síly u nosníku na 2 podporách ve WOLFRAMALPHA
The Photodentro Aggregator federated system architecture
The Photodentro Aggregator federated system architecture
Last Special Programming Task on December Presentation
Last Special Programming Task on December Presentation
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Consumer green behavior for green products
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
3. research
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
3. research
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
2005 Powerof Promo Products
The document summarizes research on the effectiveness of promotional products in marketing. It finds that promotional products improve brand image and recall, drive higher response rates to direct mail campaigns, generate more customer referrals than appeals without gifts, and foster greater customer goodwill and spending compared to alternatives like coupons. Overall, the research demonstrates that promotional products create tangible, long-lasting advertising at low cost relative to other media when designed and distributed appropriately.
Storytelling for Organizational Engagement: Selling Sustainability Internally
How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
FINAL MCP - PROJECT VEGGIES
Olive Tree Consulting conducted market research and analysis to develop a marketing strategy for Margarita Dima's new vegetable company. They administered questionnaires to 537 people to understand Greek consumers' dietary habits, perceptions of bio vs conventional vegetables, and preferences regarding product attributes. Olive Tree also conducted focus groups and analyzed the Greek agricultural market. They identified the target audience as quality-focused consumers who shop at delicatessens and bio stores. Olive Tree developed recommendations for branding, positioning, pricing, distribution, and promotion to help Margarita Dima successfully launch her new vegetable company.
Graduation project green marketing
The document summarizes a study on consumers' perceptions of green products in India. It found that while most consumers have purchased green products, only 15% do so regularly. It segmented consumers into light green and dark green based on purchase frequency. Dark green consumers care more about product ingredients and are older, more educated and affluent than light green consumers. Both segments cite environmental benefits but light green consumers also consider cost and satisfaction. The study provides recommendations for marketers on segmentation, messaging and pricing to better target both groups.
3. research
The document provides research on existing energy drink products, advertising, and packaging design. It analyzes features commonly found in sports drink advertising such as images of the product, logos, calls to action, and taglines. It also summarizes research conducted on the target audience for an energy drink, including surveys, interviews, and observations. Key findings indicate the audience prefers healthier options, bright designs, and digital advertising. The research will inform the design of a new energy drink product.
Eric Meyer - Replacing the Innovation Funnel
The document summarizes Sunny Delight Beverage Co.'s new innovation process, which aims to make the innovation funnel more consumer-driven. It involves using segmentation to identify target consumer groups, immersing the innovation team in the consumers' lives to understand needs, and having consumers help develop product prototypes and marketing propositions to increase success rates. This process identified an opportunity around Hispanic mothers seeking tasty, nutritious drinks for their families and led to the development of a new orange-carrot SunnyD product tailored to that segment.
Power Of Promotional Products
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
Power Of Promotional Products
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
Green marketing
Green marketing refers to promoting products or services based on their environmental benefits. It reflects growing consumer concern about the impact of consumption on the environment. Manufacturers have recognized environmental concerns as a competitive advantage and have developed green products. For a product to be considered truly green, its production must be compatible with the ecosystem, satisfy consumer needs, and maintain quality despite higher costs compared to regular products. Ecolabeling benefits companies through improved image and sales while increasing consumer awareness of consumption habits. However, green positioning is difficult for latecomers to market and not important for all product types like clothing and entertainment.
Capstone Project_AC (final).pdf
This document provides an overview of green marketing practices in India, including challenges and opportunities. It discusses how consumer adoption of green products is growing in India due to environmental concerns. However, high costs and lack of awareness remain barriers. The document then covers key concepts of green marketing like the 4Ps framework and strategies companies can use like green design, packaging, and pricing. It analyzes the need for green marketing in India and provides case studies of companies implementing green practices.
The Power Of Promotional Products
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
Trade Show Giveaways
The document discusses the effectiveness of promotional products, especially at trade shows. Some key points:
- The promotional products industry is worth $18 billion annually and targets various industries like education, healthcare, and construction.
- Studies show that over 60% of trade show attendees receive promotional products, and over 70% remember the company that gave it to them. Products of greater value generate more sales leads.
- Pre-show mailings that include promotional product offers increase booth traffic more than mailings without. Follow-up gifts after the show also positively impact recollection and goodwill.
- A tiered approach using promotional products before, during, and after a trade show is an effective way to increase customer awareness
A STUDY ON CUSTOMER PERCEPTION OF GREEN MARKETING
This document discusses a study on customer perceptions of green marketing. It analyzes primary and secondary data from a survey of 80 consumers. The study finds that most customers (82%) are aware of green products but less than two-thirds are willing to pay more for them. While 61% of customers are satisfied with green products, 39% are not. The objectives of the study are to examine why companies adopt green marketing and to analyze customer awareness, willingness to pay more, and satisfaction levels. The document also provides examples of successful green marketing initiatives by companies like introducing CNG buses in Delhi and HP's energy reduction goals.
Before You Buy Green Products
Before purchasing green products, consumers should ask important questions to avoid being misled by false environmental claims, known as "greenwashing". Key questions to ask include who certified the product as green and what standards they used. Common misleading claims include products with only a small percentage of recycled content or claims that a product helps earn LEED certification points without considering overall building practices. It's important to consider a product's full ingredients, manufacturing process, transportation impacts and end-of-life disposal to determine if it truly has benefits for both people and the environment.
04 Produce Valuable Referrals
Promotional products are items used to promote a product, service, or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, and other imprinted or decorated items. Offers of promotional products with requests for referrals or as part of sweepstakes drawings can generate 500% more referrals than appeal letters alone. Studies have also shown that over 70% of tradeshow attendees who receive a promotional product remember the company name and have a favorable impression, and including promotional product offers in pre-show mailings increases booth traffic more than mailings without. Promotional products that are useful and appreciated by recipients are retained and repeat the imprinted message many times without added cost.
2. Research (FMP).pptx
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
2. Research (FMP) (60).pptx
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
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Storytelling for Organizational Engagement: Selling Sustainability Internally
Storytelling for Organizational Engagement: Selling Sustainability Internally
PP_sample1
- 7. Purchase Interest Would you buy it? Definitely Probably
- 8. Recap Good Value for Money High Quality Product Made By Reputable Company Aesthetic Appeal (Distinctive) Aesthetic Appeal (Attractive) Overall Appeal OVERALL PURCHASE INTEREST PRODUCT IMAGERY PRODUCT PACKAGING