SlideShare a Scribd company logo
1 of 15
Pitch deck
Uber
Table of contents for Uber pitch deck
Problem Statement
• Problem faced by cabs in 2008
• Problem faced due to Medallion system
Benefits
• Use cases
• User benefits
• Environmental benefits
• Cab fleets
Solutions
• Uber cab concept
• One click car service
Uber services
• Initial service area
• Technology
• Demand forecasting
Features and Principles
• Key differentiators
• Values and operating principles
Market overview
• Overall market
• Composition of market
• Major market segments
• Target costs
Products
• Applications
• Websites
Looking forward
• Potential outcomes
• Location based services
• Future Optimization
• Marketing ideas
• Progress to date
Uber
Problem Statement
• Problem faced by cabs in 2008
• Problem faced due to Medallion system
Table of contents for Uber pitch deck
Uber
Problems faced by cabs in 2008
The slide provides the glimpse about the problem faced by taxes in year 2008 such as usage of obsolete and inefficient technology improper
taxi hailing etc
Usage of obsolete and inefficient
technology
• Missing two-way communication
Taxi hailing is done by hand or
phone
• No radio navigation system in the
cabs
• Hardly any gps coordination
between client and the driver
Uber
Problem faced due to medallion system
This slide provides a glimpse about the problem faced by taxis due to medallion system which focuses on NYC medallion prices, taxi monopolies,
underpaid drivers etc
Taxi monopolies have decreased their service quality
Medallions are very expensive
Drivers are underpaid
Medallions cost approx. $500k and drivers earn approx. $31k
Uber
One click car service
This slides provides the glimpse about the one click car service which focuses on member service, not hailed from
street, guaranteed, pick up etc.
Must be a member to
use the service
Not hailed from
street
Guaranteed
pickup
• This leads to a professional
and trustworthy customers
• Add text
• Add text
• Add text
• Clients are service members and
uses digital hail so on medallion
licenses are required
• Add text
• Add text
• Add text
• Mobile apps helps connecting
driver and client
• Add text
• Add text
• Add text
Uber
One click hailing
(Pick up here in five
minutes )
Luxury Automobile
Mercedes sedans
Members only
Trustworthy clients
Optimized fleet
Logistical LBS software
Fast response system
“comfortable than calling
Professional Drivers
“rate your trip” feature
High tech solution
Geo- aware auto dispatch
Luxury Automobile
Mercedes sedans Professional Drivers
Uber
Uber values and operating principals
This slides provides the glimpse about the values and operating principals of uber cabs such as luxury
service modern and fuel efficient customer focused technology oriented
Luxury service on demand Optimized response time
Modern and fuel efficient
fleet
Pre paid or cashless billing
system
Add text here
Customer focused &
technology oriented
Best user experience Add text here
Uber
Uber Cab Applications
This slide provides the glimpse about the uber cab apps which focuses on location aware technology and phone pick up sevices.
etc
One click request from geolocation awareness devices
Uber for business users such as hotels, can connect uber on behalf of the customers and text
them the pick up details
Uber
Uber Use Cases
This slide provides the glimse aoout the uber use cases such as fast local transport pre planned pick and drop
facility. wifi servies, carpooling option, etc. which will make it convinient for the clients to use uber services
Offers fast local
transport to the
areas where parking
isn't easy
Trips to/from
restaurants, bars and
shows
Shows Pre planned
airport Pickup and
dropoff
Providing carpooling
facilities and wifi in cars,
which makes clients to
work while commuting
Uber
Uber User Benefits
This slide provides the glimpse about the uber( user benefits such as cleanliness, safest, quick
pickup, guarantee pickup, cheapest of all other car facilities in the city.
Cabs don't guarantee
pick up and can exceed
until 1 hour
Car services require
1 hour notice
Transfer services
costs $ 60k excluding
taxes on average
basis
Uber cabs are safest and cleanest of
all, since they provide panic button
in their apps which is a direct line to
911 for US customers
Add text here
Add text here
Add text here
Add text here
Add text here
Add text here
Uber
Uber Offers Environmental Benefits
This slide provides the glimpse about the uber offers environmental benefits such as utilization of vehicle
resources. using hybrid vehicles for better efficiency, carpooling incentives, etc
Better utilization of Vehicle Resources
• In New York City, more than 30% of client time is spend looking for fares
• Add text here
Hybrid vehicles usage doubles the cab efficiency
• Reduced carbon footprint uses the car time in better way
• Hybrid vehicles such as Mercedes $400 Bluehybrid, Lexus GS 450h .
Ridesharing and carpooling
services reduces the prices for
customers
Add text here
Add text here
Add text here
Add text here
Add text here
Add text here
Uber
Uber Cab Fleet
This slide provides the glimpse about the uber cab fleet which focuses on premium standard and existing cab
or town car fleets along with their miles per gallon
Premium- $550 for SF beta client
Standard lexus GS450h or e320-23mpg
Existing cab towncar fleet gets 14-16 mpg
Uber
Uber Initial Service Area
This slide provides the glimpse about the uber initial service areas which focuses on San Francisco, Manhattan,
New York, Paris and other 62 countries
Uber started their first service from
Central San Francisco and later in
Manhattan.
Uber expanded quickly and by 2011 it
was spread around in 62 countries
including New York and Paris by end of
the year
Add text here
Add text here
Add text here
Uber
Uber Technology
This slide provides, the glimpse about the uber technology which focuses on intelligent scheduling, payment.
utilization and reputation tracking. patent pending system design etc
0
5
Categ…
Categ…
Categ…
Categ…
Series 1 Series 2
Series 3
0
20
40
5/1/2…
6/1/2…
7/1/2…
8/1/2…
9/1/2…
Series 1 Series 2
0
20
40
5/1/2…
6/1/2…
7/1/2…
8/1/2…
9/1/2…
Series 1 Series 2
Phones + intelligent
scheduling
Applications for IPhone,
BlackBerry Symbian Operation
research for route
optimization
Payment/utilization/reputation
tracking
Reputation tracking helps with
drivers rating and service
provided by the uber
Patent-pending system
design
Add text here
Add text here
Uber

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uber presentation.pptx

  • 2. Table of contents for Uber pitch deck Problem Statement • Problem faced by cabs in 2008 • Problem faced due to Medallion system Benefits • Use cases • User benefits • Environmental benefits • Cab fleets Solutions • Uber cab concept • One click car service Uber services • Initial service area • Technology • Demand forecasting Features and Principles • Key differentiators • Values and operating principles Market overview • Overall market • Composition of market • Major market segments • Target costs Products • Applications • Websites Looking forward • Potential outcomes • Location based services • Future Optimization • Marketing ideas • Progress to date Uber
  • 3. Problem Statement • Problem faced by cabs in 2008 • Problem faced due to Medallion system Table of contents for Uber pitch deck Uber
  • 4. Problems faced by cabs in 2008 The slide provides the glimpse about the problem faced by taxes in year 2008 such as usage of obsolete and inefficient technology improper taxi hailing etc Usage of obsolete and inefficient technology • Missing two-way communication Taxi hailing is done by hand or phone • No radio navigation system in the cabs • Hardly any gps coordination between client and the driver Uber
  • 5. Problem faced due to medallion system This slide provides a glimpse about the problem faced by taxis due to medallion system which focuses on NYC medallion prices, taxi monopolies, underpaid drivers etc Taxi monopolies have decreased their service quality Medallions are very expensive Drivers are underpaid Medallions cost approx. $500k and drivers earn approx. $31k Uber
  • 6. One click car service This slides provides the glimpse about the one click car service which focuses on member service, not hailed from street, guaranteed, pick up etc. Must be a member to use the service Not hailed from street Guaranteed pickup • This leads to a professional and trustworthy customers • Add text • Add text • Add text • Clients are service members and uses digital hail so on medallion licenses are required • Add text • Add text • Add text • Mobile apps helps connecting driver and client • Add text • Add text • Add text Uber
  • 7. One click hailing (Pick up here in five minutes ) Luxury Automobile Mercedes sedans Members only Trustworthy clients Optimized fleet Logistical LBS software Fast response system “comfortable than calling Professional Drivers “rate your trip” feature High tech solution Geo- aware auto dispatch Luxury Automobile Mercedes sedans Professional Drivers Uber
  • 8. Uber values and operating principals This slides provides the glimpse about the values and operating principals of uber cabs such as luxury service modern and fuel efficient customer focused technology oriented Luxury service on demand Optimized response time Modern and fuel efficient fleet Pre paid or cashless billing system Add text here Customer focused & technology oriented Best user experience Add text here Uber
  • 9. Uber Cab Applications This slide provides the glimpse about the uber cab apps which focuses on location aware technology and phone pick up sevices. etc One click request from geolocation awareness devices Uber for business users such as hotels, can connect uber on behalf of the customers and text them the pick up details Uber
  • 10. Uber Use Cases This slide provides the glimse aoout the uber use cases such as fast local transport pre planned pick and drop facility. wifi servies, carpooling option, etc. which will make it convinient for the clients to use uber services Offers fast local transport to the areas where parking isn't easy Trips to/from restaurants, bars and shows Shows Pre planned airport Pickup and dropoff Providing carpooling facilities and wifi in cars, which makes clients to work while commuting Uber
  • 11. Uber User Benefits This slide provides the glimpse about the uber( user benefits such as cleanliness, safest, quick pickup, guarantee pickup, cheapest of all other car facilities in the city. Cabs don't guarantee pick up and can exceed until 1 hour Car services require 1 hour notice Transfer services costs $ 60k excluding taxes on average basis Uber cabs are safest and cleanest of all, since they provide panic button in their apps which is a direct line to 911 for US customers Add text here Add text here Add text here Add text here Add text here Add text here Uber
  • 12. Uber Offers Environmental Benefits This slide provides the glimpse about the uber offers environmental benefits such as utilization of vehicle resources. using hybrid vehicles for better efficiency, carpooling incentives, etc Better utilization of Vehicle Resources • In New York City, more than 30% of client time is spend looking for fares • Add text here Hybrid vehicles usage doubles the cab efficiency • Reduced carbon footprint uses the car time in better way • Hybrid vehicles such as Mercedes $400 Bluehybrid, Lexus GS 450h . Ridesharing and carpooling services reduces the prices for customers Add text here Add text here Add text here Add text here Add text here Add text here Uber
  • 13. Uber Cab Fleet This slide provides the glimpse about the uber cab fleet which focuses on premium standard and existing cab or town car fleets along with their miles per gallon Premium- $550 for SF beta client Standard lexus GS450h or e320-23mpg Existing cab towncar fleet gets 14-16 mpg Uber
  • 14. Uber Initial Service Area This slide provides the glimpse about the uber initial service areas which focuses on San Francisco, Manhattan, New York, Paris and other 62 countries Uber started their first service from Central San Francisco and later in Manhattan. Uber expanded quickly and by 2011 it was spread around in 62 countries including New York and Paris by end of the year Add text here Add text here Add text here Uber
  • 15. Uber Technology This slide provides, the glimpse about the uber technology which focuses on intelligent scheduling, payment. utilization and reputation tracking. patent pending system design etc 0 5 Categ… Categ… Categ… Categ… Series 1 Series 2 Series 3 0 20 40 5/1/2… 6/1/2… 7/1/2… 8/1/2… 9/1/2… Series 1 Series 2 0 20 40 5/1/2… 6/1/2… 7/1/2… 8/1/2… 9/1/2… Series 1 Series 2 Phones + intelligent scheduling Applications for IPhone, BlackBerry Symbian Operation research for route optimization Payment/utilization/reputation tracking Reputation tracking helps with drivers rating and service provided by the uber Patent-pending system design Add text here Add text here Uber