This pitch deck for Uber summarizes the company's value proposition and services. It outlines problems in the taxi industry like outdated technology and expensive medallion systems. Uber proposes solutions like a one-click ride hailing app and optimized fleets. The deck highlights user benefits such as quick, guaranteed pickup at cheaper prices. It also notes Uber's environmental benefits and initial focus on cities like San Francisco and New York. The technology utilizes intelligent scheduling, payments and reputation tracking.
2. Table of contents for Uber pitch deck
Problem Statement
• Problem faced by cabs in 2008
• Problem faced due to Medallion system
Benefits
• Use cases
• User benefits
• Environmental benefits
• Cab fleets
Solutions
• Uber cab concept
• One click car service
Uber services
• Initial service area
• Technology
• Demand forecasting
Features and Principles
• Key differentiators
• Values and operating principles
Market overview
• Overall market
• Composition of market
• Major market segments
• Target costs
Products
• Applications
• Websites
Looking forward
• Potential outcomes
• Location based services
• Future Optimization
• Marketing ideas
• Progress to date
Uber
3. Problem Statement
• Problem faced by cabs in 2008
• Problem faced due to Medallion system
Table of contents for Uber pitch deck
Uber
4. Problems faced by cabs in 2008
The slide provides the glimpse about the problem faced by taxes in year 2008 such as usage of obsolete and inefficient technology improper
taxi hailing etc
Usage of obsolete and inefficient
technology
• Missing two-way communication
Taxi hailing is done by hand or
phone
• No radio navigation system in the
cabs
• Hardly any gps coordination
between client and the driver
Uber
5. Problem faced due to medallion system
This slide provides a glimpse about the problem faced by taxis due to medallion system which focuses on NYC medallion prices, taxi monopolies,
underpaid drivers etc
Taxi monopolies have decreased their service quality
Medallions are very expensive
Drivers are underpaid
Medallions cost approx. $500k and drivers earn approx. $31k
Uber
6. One click car service
This slides provides the glimpse about the one click car service which focuses on member service, not hailed from
street, guaranteed, pick up etc.
Must be a member to
use the service
Not hailed from
street
Guaranteed
pickup
• This leads to a professional
and trustworthy customers
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• Clients are service members and
uses digital hail so on medallion
licenses are required
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• Mobile apps helps connecting
driver and client
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Uber
7. One click hailing
(Pick up here in five
minutes )
Luxury Automobile
Mercedes sedans
Members only
Trustworthy clients
Optimized fleet
Logistical LBS software
Fast response system
“comfortable than calling
Professional Drivers
“rate your trip” feature
High tech solution
Geo- aware auto dispatch
Luxury Automobile
Mercedes sedans Professional Drivers
Uber
8. Uber values and operating principals
This slides provides the glimpse about the values and operating principals of uber cabs such as luxury
service modern and fuel efficient customer focused technology oriented
Luxury service on demand Optimized response time
Modern and fuel efficient
fleet
Pre paid or cashless billing
system
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Customer focused &
technology oriented
Best user experience Add text here
Uber
9. Uber Cab Applications
This slide provides the glimpse about the uber cab apps which focuses on location aware technology and phone pick up sevices.
etc
One click request from geolocation awareness devices
Uber for business users such as hotels, can connect uber on behalf of the customers and text
them the pick up details
Uber
10. Uber Use Cases
This slide provides the glimse aoout the uber use cases such as fast local transport pre planned pick and drop
facility. wifi servies, carpooling option, etc. which will make it convinient for the clients to use uber services
Offers fast local
transport to the
areas where parking
isn't easy
Trips to/from
restaurants, bars and
shows
Shows Pre planned
airport Pickup and
dropoff
Providing carpooling
facilities and wifi in cars,
which makes clients to
work while commuting
Uber
11. Uber User Benefits
This slide provides the glimpse about the uber( user benefits such as cleanliness, safest, quick
pickup, guarantee pickup, cheapest of all other car facilities in the city.
Cabs don't guarantee
pick up and can exceed
until 1 hour
Car services require
1 hour notice
Transfer services
costs $ 60k excluding
taxes on average
basis
Uber cabs are safest and cleanest of
all, since they provide panic button
in their apps which is a direct line to
911 for US customers
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Uber
12. Uber Offers Environmental Benefits
This slide provides the glimpse about the uber offers environmental benefits such as utilization of vehicle
resources. using hybrid vehicles for better efficiency, carpooling incentives, etc
Better utilization of Vehicle Resources
• In New York City, more than 30% of client time is spend looking for fares
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Hybrid vehicles usage doubles the cab efficiency
• Reduced carbon footprint uses the car time in better way
• Hybrid vehicles such as Mercedes $400 Bluehybrid, Lexus GS 450h .
Ridesharing and carpooling
services reduces the prices for
customers
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Uber
13. Uber Cab Fleet
This slide provides the glimpse about the uber cab fleet which focuses on premium standard and existing cab
or town car fleets along with their miles per gallon
Premium- $550 for SF beta client
Standard lexus GS450h or e320-23mpg
Existing cab towncar fleet gets 14-16 mpg
Uber
14. Uber Initial Service Area
This slide provides the glimpse about the uber initial service areas which focuses on San Francisco, Manhattan,
New York, Paris and other 62 countries
Uber started their first service from
Central San Francisco and later in
Manhattan.
Uber expanded quickly and by 2011 it
was spread around in 62 countries
including New York and Paris by end of
the year
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Uber
15. Uber Technology
This slide provides, the glimpse about the uber technology which focuses on intelligent scheduling, payment.
utilization and reputation tracking. patent pending system design etc
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Phones + intelligent
scheduling
Applications for IPhone,
BlackBerry Symbian Operation
research for route
optimization
Payment/utilization/reputation
tracking
Reputation tracking helps with
drivers rating and service
provided by the uber
Patent-pending system
design
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Uber