DMNHS-1476-Sponsorship Kit (Web)-1

DEL MAR FAIRGROUNDS
I-5 At Via De La Valle
858.792.4288
www.delmarnational.com
Follow us on Facebook at
www.facebook.com/delmarnational
RHONDA OHNESORGE
858.437.3322
sponsorship@delmarnational.com
SPONSORSHIP
OPPORTUNITIES

T hank you for your interest in the Del Mar National, which runs April 18
through May 7! It would be hard to overstate the level of competition
at the Del Mar National; Olympic, World Equestrian Games, World Cup, and World
Champion horses and riders compete here every year. World-class horses such
as Ravel and Robinson have been officially retired here, a great honor, privilege,
and testament to the prominence of the Del Mar National on the world stage.
Adjacent to Rancho Santa Fe, one of the wealthiest community in the nation, and
held on the storied Del Mar Fairgrounds and Racetrack, this seaside location remains
unsurpassed as a first-rate equestrian show facility and vacation destination.
Celebrating its 72nd year, the Del Mar National ranks among the most prestigious
horse shows in North America.
We offer a broad range of entitlements allowing you to custom-tailor your
sponsorship to achieve your marketing goals. For example, each week has its
own unique Saturday evening performance which offers targeted, prominent,
Title Sponsorship opportunities. Western Week presents the Night of the Horse;
Dressage Week hosts the elegant Evening of Musical Freestyles, and Hunter/Jumper
Week brings the $100,000 Grand Prix of Del Mar, among other high-profile
classes. Our 16’ video boards put your company’s 30 or 60-second advertisement
front and center during our most exciting performances. We display new vehicles
in/around the Del Mar Arena. Live and on-demand streaming of our higher profile
Dressage and Hunter/Jumper classes via www.delmarnational.com and www.usef.
org remains popular and ensures Sponsors receive extra mileage as a result. A
beautiful and popular annual keepsake among exhibitors and spectators alike, our
award-winning, full-color, magazine-style Official Souvenir Program offers your
business a high level of prolonged recognition. We also design three magazine-
style Prize Lists (Western, Dressage, and Hunter/Jumper), vital tools for exhibitors
who plan their stay in the area and seek lodging, dining, entertainment, and other
services while here. Recognition on our official website, Facebook promotions,
e-blasts, and both onsite and offsite custom signage are available opportunities to
elevate your presence in the Southern California horse show industry year-round.
We strive to offer creative solutions in response to your company’s individual
needs and work with you to achieve them.

6 Del Mar National Horse Show • Sponsorship Opportunities www.delmarnational.com
Why Become A Sponsor?
The Del Mar National places your company in the presence of the U.S. horse industry, which
contributes $39 billion in direct economic impact and generates about $102 billion in total
spending.* Further, about 9.2 million horses reside in the U.S. The recreational segment
accounts for $32 billion of the total economic impact, followed by the horse show segment
at $28.8 billion. Fifteen states account for more than 51% of the U.S. horse population;
California ranks second in horse ownership while San Diego County has the highest number
of horses per capita in the nation. In terms of total effect on the U.S. gross domestic product,
California leads the way at $6.97 billion a year.
2016 DMNHS attendance—approximately 25,000
Anticipated exhibitors
• Western Week: 200 horses >1,500 entries
• Dressage Week: 300 horses >500 entries
• Hunter/Jumper Week: 700 horses >3,500 entries
Ofﬁcial program distribution—3,000
Promotional advertising placed by the DMNHS
• National, regional, and local equestrian publications
• Regional and local newspapers and equestrian trade journals
• National, regional, and local general interest publications
• Promotional posters (500 distributed throughout San Diego County)
• Local television
• Local radio
• Direct mail
• E-blasts before, during, and after the Del Mar National Horse Show
• www.delmarnational.com and www.facebook.com/delmarnational
*The Economic Impact of the Horse Industry in the U. S. was conducted by Deloitte Consulting and commissioned by the American Horse Council.

www.delmarnational.com Sponsorship Opportunities • Del Mar National Horse Show 7
38%
$100,001–$250,000
25%
250,001 +
• 35% Individual income—$100,000+
• 40% Individual income—$150,000+
• Average Home Value—$519,142 to >$1,500,000
• Females—79%
• Males—21%
Horse show exhibitors and spectators represent an upscale, affluent, and highly educated
target market.
Upscale demographics
Horse show exhibitor profile
• Upper Educated
• >39% Post Graduate
• 25–44 Age (member of a two-person household)
Affluent
Horse Show spectator profile
The San Diego County horse enthusiast lives an upscale lifestyle with significant disposable
income. Products associated with the Del Mar National Horse Show will be ideally positioned
within this large community of virtually recession-proof consumers.
• Women—62%
• Men—38%
• Average Age—41
• Average home value—$519,142 to >$1,200,000
Annual income
12%
$25,000–$50,000
25%
$50,001–$100,000

• (Your name here) presents Night of the Horse
• Rotation of 30-Second Video Ad on 16’ Video Boards during
Night of the Horse performance
• Two Ringside VIP Boxes. Each Includes 6 All-Week Box Seats and
6 Night of the Horse Box Seats with a seated dinner, wine, show box
plaque & 2 parking permits
• Plaque displaying company name on VIP Boxes for duration of contract
• Room Access for 10 for Dressage and Hunter/Jumper Weeks only
(not available Western Week)
• Inclusion in all media and advertising, including Night of the
Horse Poster
• Logo/name on Jimmy Durante Blvd. and Del Mar Arena marquees
for duration of contract
• Full Page Color Ad in Western, Dressage, and Hunter/Jumper Prize
Lists (camera-ready copy due 1/11/17)
• Two Full-Page Preferred Position Color Ads in Official Souvenir
Program (camera-ready copy due 3/11/17)
• Four 18 x 96 in. signs in Del Mar Arena for duration of the
Del Mar National
• Four Bike Rack Signs throughout Equestrian Complex for
duration of contract
• Public Address Announcements throughout DMNHS with heavy
emphasis during Night of the Horse
• Logo and Link on delmarnational.com for duration of contract
•“Like” on facebook.com/delmarnational for duration of contract
• Courtesy Parking Passes
WESTERN WEEK
Title Sponsorship Entitlements
Exclusive “Night of the Horse” title sponsor $25,000–$35,000
(your name here) presents “Night of the Horse”
*We are happy to work with our Title Sponsor on a custom-designed plan of entitlements. For example, in lieu of some of the entitlements listed above, you might consider custom
signage in high visibility areas in and around the Equestrian Complex. Additional high profile, year-round offsite signage opportunities may be available.

• Logo/name on Winning Cooler
• Rotation of 30-Second Video Ad on 16’ Video Boards during Evening
of Musical Freestyles
• Two Ringside VIP Boxes. Each includes 6 All-Week Box Seats and 6
Evening of Musical Freestyles Box Seats with a family style dinner,
wine, show box plaque & 2 parking permits
• VIP Room access for 10 for duration of contract
• Inclusion in all media and advertising
• Logo/name on Jimmy Durante Blvd. and Del Mar Arena Marquees for
• Full Page Color Ad in Dressage Prize List
(camera-ready copy due 1/11/17)
• TwoFull-PagePreferredPositionColorAdsinOfficialSouvenirProgram
• Two 18 x 96 in. signs in Del Mar Arena
• Four Bike Rack Signs throughout Equestrian Complex for duration
of contract
• Public Address Announcements throughout Dressage Week with
heavy emphasis during Evening of Musical Freestyles
DRESSAGE WEEK
Exclusive “Evening of Musical Freestyles” title sponsor $25,000–$45,000
(your name here) “Evening of Musical Freestyles”

$100,000 Grand Prix of Del Mar
• Jump with company logo or approved Sponsor-provided jump in
Del Mar Arena during Hunter/Jumper Week
• Two Ringside VIP Boxes. Each Includes 6 All-Week Box Seats and
6 Grand Prix Box Seats with a family style dinner, wine, show box
plaque & 2 parking permits
• Logo/name on autograph piece distributed to fans after $100,000
Grand Prix of Del Mar
• Full Page Color Ad in Hunter/Jumper Prize List
• Public Address Announcements throughout Hunter/Jumper Week
with heavy emphasis during $100,000 Grand Prix of Del Mar
• Year-round on- and off-site signage opportunities
• Four Bike Rack Signs throughout Equestrian Complex for
• Logo/name on Jimmy Durante Blvd. and Del Mar Arena Marquees
HUNTER/JUMPER WEEK
Exclusive “$100,000 Grand Prix of Del Mar” title sponsor $45,000–$75,000
$100,000 (your name here) “Grand Prix of Del Mar”
• Two Ringside VIP Boxes. Each Includes 8 All-Week Box Seats and 8
Grand Prix Box Seats with Gourmet Food Basket and Wine during
• Logo/name on Autograph Piece distributed to fans after $100,000
Grand Prix of Del Mar
• Full Page Color Ad in Hunter/Jumper Prize List
• Public Address Announcements throughout Hunter/Jumper Week
with heavy emphasis during $100,000 Grand Prix of Del Mar
• Year-round on- and off-site signage opportunities
of contract
• Logo/name on Jimmy Durante Blvd. and Del Mar Arena Marquees
Exclusive “$100,000 Grand Prix of Del Mar” presenting sponsor $30,000–$50,000
“$100,000 Grand Prix of Del Mar” presented by (your name here)
*We are happy to work with our Presenting Sponsor on a custom-designed plan of entitlements. For example, in lieu of some of the entitlements listed above, you might consider
custom signage in high visibility areas in and around the Equestrian Complex. Additional high profile, year-round offsite signage opportunities may be available.

12 del mar national horse show • sponsorship opportunities www.delmarnational.com
• One ringside VIP Box for duration of contract. Each VIP Box
includes 6 All-Week Box Seats, and 6 Night of the Horse seats with
a seated dinner, wine, show box plaque & 2 parking permits; 6
Evening of Musical Freestyles and $100,000 Grand Prix of Del Mar
Box Seats, each with with a family style dinner, wine, show box
plaque & 2 parking permits.
• Plaque displaying company name on VIP Box for duration of contract
• Two Bike Rack Signs in Del Mar Arena for duration of contract
• One Full Page Color Ad in (appropriate) Prize List(s)
• One Full Page Color Ad in Official Souvenir Program
• Public Address Announcements for duration of contract
• Link on delmarnational.com for duration of contract
Sponsorship Opportunities
Platinum Show Sponsor $15,000
• Rotation of 30-Second Video Ad on 16’ Video Boards during each
Saturday night performance for duration of contract
Box Seats, each with with a family style dinner, wine, show box
plaque & 2 parking permits.
of contract
Box Seats, each with a family style dinner, wine, show box plaque &
2 parking permits.
of contract
Gold Show Sponsor $10,000
Box Seats, each with a family style dinner, wine, show box plaque &
2 parking permits.
• Two Bike Rack Signs throughout Equestrian Complex for
Silver Show Sponsor $7,000
Bronze Show Sponsor $4,000

www.delmarnational.com sponsorship opportunities • del mar national horse show 13

Welcome Bag $525–$950
• DMNHS logo welcome tote bags are filled with select items and
distributed to exhibitors and officials during one ($525), two ($775),
or three ($950) weeks of the show.
• Insert your product sample or promotional item for an elevated
presence. All items must be pre-approved by the equestrian office.
• 10’ x 10’ vendor space includes canopy, four sides, 20-amp electric
hookup, and one overhead fluorescent light
• Two 18 x 96 in. signs in Del Mar Arena for duration of contract
• Logo/name on Jimmy Durante Blvd. and Del Mar Arena Marquees for
* Wi-Fi available (additional fee)
Vendor Sponsor $2,000
Promotional Opportunities
Dressage or Hunter/Jumper Week VIP Arena Room Hospitality Sponsor $5,000/week
This extraordinary sponsorship opportunity provides exclusive positioning for your company
as host of Dressage or Hunter/Jumper Week’s VIP Arena Room. Elite exhibitors, owners,
riders, trainers and VIPs have a bird’s eye view of the Del Mar Arena while enjoying twice-
daily food and beverage service. It includes your company name or logo displayed on the
Del Mar Arena marquee, two 18 x 96 in. signs affixed to the Del Mar Arena rails, a full-page
four-color ad in the Official Souvenir Program, daily Public Address announcements, your
logo and live link on the official DMNHS website, and a Facebook “Like”. You may also
display pre-approved products, samples, and/or promotional items in the VIP Arena Room.
Show staff will ensure your product/promo items are refreshed each day.

Your pre-approved custom logo will be affixed on a jump to be placed in the Del Mar Arena. This highly visible placement will remain in or
around the Del Mar Arena during Hunter/Jumper Week, establishing consistent brand identity and associating your company with the affluent,
highly exciting, world-class sport of show jumping.
*Additional high-profile signage opportunities may be available.
Signage Opportunities*
Bike Rack $1,500
Bike rack signage on the show grounds displays your company name and/or logo along high-visibility areas designated for pedestrian and
horse/rider traffic, in the barn areas, and around the warm-up arenas for the duration of the DMNHS. We produce two 29 x 95 in. banners
which are displayed during all three weeks of the show; your company name appears in the Official Souvenir Program, and you receive daily
Public Address announcements at all three rings.
Jump Sponsor $4,500
• One All-Week VIP Box including Night of the Horse Dinner Box or
Evening of Musical Freestyles Dinner Box, or $100,000 Grand Prix
of Del Mar Dinner Box
• Name on Del Mar Arena Marquee for duration of contract
• Name Recognition in Official Souvenir Program
• Public Address Announcements throughout week
• Four Courtesy Parking Passes
Western, Dressage, or Hunter/Jumper Week Sponsor $3,500

Advertising
Prize List Magazines
Prize List Magazines reach thousands of Western, Dressage, and
Hunter/Jumper competitors coming to the Del Mar National. Your ad
will be referenced as they make travel plans. Available for download at
delmarnational.com in February.
New! Business Card Ad:
Add your color business card listing to the Souvenir Program for
just $100! Business card ad in all three Prize Lists just $250! Add the
Souvenir Program for a total of $350!
Official Souvenir Program
The Official Souvenir Program is a full-color, award-winning keepsake
sold to spectators and given to exhibitors, show officials, and media. It
is an effective way to convey your message to serious professionals and
horse show enthusiasts.
Advertise your company in our prize list magazines & award-winning official
souvenir program!
AD SIZE SOUVENIR PROGRAM SOUVENIR PROGRAM
& ALL 3 PRIZE LISTS
PRIZE LISTS
ALL 3
B/W
COLOR BACK & INSIDE
COVERS IF AVAILABLE
PRIZE LISTS
2 OF 3
B/W
COLOR BACK & INSIDE
COVERS IF AVAILABLE
PRIZE LISTS
1 OF 3
B/W
COLOR BACK & INSIDE
COVERS IF AVAILABLE
FULL PAGE $1,500 COLOR
$800 B/W
$1,550 $1,100 $700 $445
HALF PAGE $975 COLOR
$550 B/W
$1,150 $960 $625 $400
QUARTER PAGE $525 COLOR
$365 B/W
$850 $865 $550 $355
BUSINESS CARD $100 COLOR $350 $250 $100 $100
WESTERN WEEK
April 21–24, 2016
DRESSAGE WEEK
April 28–May 1, 2016
HUNTER/JUMPER
WEEK
May 3–8, 2016
OFFICIAL
PROGRAM
Enter at delmarnational.com starting
Mid-February
Entries close April 4
To reserve Grandstand or box seats call 858.792.4252
Del Mar Fairgrounds
Del Mar, Southern California
follow us at facebook.com/delmarnational
HUNTER JUMPER
WEEK
May 3–8, 2016
USEF “Premier” Rated
$25,000
SURFSIDE GRAND PRIX
presented by iJump Sports
Friday, May 6 • 6:30pm
$5,000 RIDE & DRIVE CLASSIC
presented by The Competitive Equestrian Magazine
Saturday, May 7 • 6:45pm
$100,000
GRAND PRIX of DEL MAR
Saturday, May 7 • 6:45pm
Please share your enthusiasm for equestrian sports by expressing thanks to
the people and the products that help bring you the 71st
Annual Del Mar National
Horse Show. These proud sponsors, supporters, advertisers, and participants
make this a showcase of the best in equestrian sports, entertainment, and
enjoyment. Thank you!
PRESORTED STANDARD
U.S. POSTAGE
PAID
SAN DIEGO, CA
PERMIT #2686
The Acres • Jan & Amy Ebeling
Adeptus Nutrition, Inc.
Jeff & Arlene Allen
Albertsons | Vons
Beverly J. Gepfer Foundation
Sue Blinks
Bridgeport Farm
Brookway Stables
Mrs. Richard Brown
California Dressage Society
California Equestrian Properties
division of
The Broadmoor Real Estate Group
California Horsetrader
Carter’s Hay & Grain
Chronicle of the Horse
Circle of Horses
Clairemont Equipment Rental
The Competitive Equestrian Magazine
Michele Cooper
Mr. & Mrs. Coulter
Francis & Marcia Cribbs
Dressage Today Magazine
Eckstein Biokosmetik
Elma Garcia Films
Elvenstar
Equestrian Almanac
Equestrian Living Magazine
Equine Facilities Management
Equine Insurance • Joe and Donna Parker
Ernest Woodward Farrier
Four Winds Farm • Akiko Yamazaki
G-2 Software • Georgia Griffiths
Guenter Seidel Dressage
The Harlan Family
Bruce & Jen Hlavacek
Harmony Sport Horses
Horseman’s News
Horse & Rider Magazine
Huntover, Inc.
iJump Sports
Iron Horse Ranch • Jane Arrasmith
International E-Z Up • Mark & Kim Carter
Marie Medosi
Mary’s Tack & Feed
Meadow Grove Farm
Mossy Automotive Group
MPM Publications, Inc.
California Horseman’s Directory
Newmarket
Pauley Equipment Rental
Pegasus Show Stable
San Diego Saddle Club • Holly Bergay
San Luis Rey Equine Hospital
SmartPak Equine
Sporthorse Veterinary Services
Warmbloods Today Magazine
Willowbrook Stables
Windsong Farm
Woodgrove Farm
Ernest Woodward
Enter at delmarnational.com starting
February 25
To reserve Grandstand or Box Seats call 858.792.4252
Del Mar Fairgrounds
Del Mar, Southern California
follow us at facebook.com/delmarnational
WESTERN WEEK
April 21–24, 2016
4 AQHA/PCQHA SHOWS
Youth State Qualifier Circuit
& All-Around Awards
PCHA Open Horse Show
NRHA Classes
Traditional Perpetual Trophies
NIGHT of the HORSE
sponsored by Mary’s Tack & Feed
featuring Sylvia Zerbini of
Grande Liberté Farm
Saturday, April 23 • 7:00pm
photo: TMA Photography
PRESORTED STANDARD
U.S. POSTAGE
PAID
SAN DIEGO, CA
PERMIT #2686
Jeff & Arlene Allen
Albertsons | Vons
Sue Blinks
Bridgeport Farm
Brookway Stables
Mrs. Richard Brown
division of
Circle of Horses
Michele Cooper
Mr. & Mrs. Coulter
Elma Garcia Films
Elvenstar
Equestrian Almanac
The Harlan Family
Horseman’s News
Huntover, Inc.
iJump Sports
Marie Medosi
Meadow Grove Farm
Newmarket
Pegasus Show Stable
SmartPak Equine
Willowbrook Stables
Windsong Farm
Woodgrove Farm
Ernest Woodward
Evening of Musical Freestyles
Saturday, April 30, 7:00 p.m.
2016
Official Qualifying Competition
2016 Olympic and 2017 World Cup
Selection Trials
Dutta Corp./USEF National Grand Prix
& Intermediaire Championships
Adequan FEI North American Junior
& Young Rider Championships
presented by Gotham North
AGCO/USEF Junior & Young Rider
National Dressage Championships
USEF Young Adult ‘Brentina Cup’
National Dressage Championships
Markel/USEF Young & Developing Horse
Dressage Championship
Entries open February 25
Enter online at www.equestrianentries.com
DRESSAGE WEEK
April 28–May 1, 2016
CDI-W, 1*, JR, YR, U25, Am
Jeff & Arlene Allen
Albertsons | Vons
Sue Blinks
Bridgeport Farm
Brookway Stables
Mrs. Richard Brown
division of
Circle of Horses
Michele Cooper
Mr. & Mrs. Coulter
Elma Garcia Films
Elvenstar
Equestrian Almanac
The Harlan Family
Horseman’s News
Huntover, Inc.
iJump Sports
Marie Medosi
Meadow Grove Farm
Newmarket
Pegasus Show Stable
SmartPak Equine
Willowbrook Stables
Windsong Farm
Woodgrove Farm
Ernest Woodward
PRESORTED STANDARD
U.S. POSTAGE
PAID
SAN DIEGO, CA
PERMIT #2686

Publication Specs
Del Mar National Horse Show Publications Specs
Fullpage(with bleeds) 8.75”w x 11.25”h, trim size 8.5”w x 11”h, with 0.5”image margin(Program only)
Full page (no bleeds) 7.5”w x 10”h
1/2 page horizontal 7.5˝w x 4.875˝h
1/4 page 3.625˝w x 4.875˝h
Business card 3.625˝w x 2.33˝h
Full Page (with bleeds) Full Page (no bleeds) 1/2 Page Horizontal 1/4 Page Business Card
Mechanical Requirements for Ads
Ads must be: press-ready pdf (preferred), eps (with fonts outlined and images embedded), tiff or jpeg. All images contained within the
documents must be high resolution at 300dpi with CMYK or grayscale color space. NO spot/Pantone Colors. If spot color is found within
the ad, it will be returned for correction. If ad is a full page with bleeds, please include trim/crop marks. Registration marks and color bars
are not needed.
Ads designed in Microsoft Word, Microsoft Publisher, Microsoft PowerPoint or Corel Draw will NOT be accepted as they do not meet our
printing standards.
E-mail ads to: smok@sdfair.com. If file size of the ad is restricted by email, ads may also be posted on our FTP site. Please request password and
info for this directly.
Mechanical Requirements for Logos
We accept logos in the following formats: Adobe Illustrator, eps vector files, and Adobe Photoshop (tiff or jpeg—CMYK, not RGB).
Photoshop files need to be high resolution, (300 dpi—CMYK, not RGB), in tiff or jpeg format. If a Photoshop or tiff file, please try to retain
background transparency.
For additional information please call Steven Mok at 858.755.1161 ext. 2580; or e-mail smok@sdfair.com.

Elegance. Excitement. Excellence.
These are the hallmarks of the Del Mar National Horse Show, one
of the oldest and most prestigious equestrian competitions in the
Western United States.
The Del Mar Fairgrounds will host the Del Mar National’s 72nd year, a
true testament to the show’s enduring importance both locally and
on the international stage. It would be difficult to overstate the level
of competition at the Del Mar National Horse Show as Olympic,
World Cup, and World Champion horses and riders compete here
every year.
Each week features its own exhilarating signature evening event.

DMNHS-1476-Sponsorship Kit (Web)-1

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DMNHS-1476-Sponsorship Kit (Web)-1