Lingel Windows has been operating in India since 2006 and is a leading manufacturer of windows and doors in Europe. When it started in India, the UPVC market was small but Lingel introduced UPVC windows, which were unknown at the time. It has since expanded across India and now has a nationwide network of over 25 cities. Lingel focuses on training employees and dealers to have technical knowledge of the products and providing excellent customer service and satisfaction.

1. Lingel Windows has been in India since 2006 but Karl Lingel Fensterbau
GmbH & Co.KG was established in 1959 in Ellwangen, Germany and
since then Lingel is one of the leading manufacturers of high quality
doors and windows in Europe.
When Lingel was started in India the market was very nascent many
did not know about upvc. We started with a very small workforce and
gradually built it over the years. We came to India exactly 10 years
ago, in April 2006, with our UPVC window products. I presume that we
entered the Indian market at the right time. People had no knowledge
about uPVC windows and we introduced this new concept and system.
For us, as a fabricator, we had the advantages of being here at the
right time. We expanded our market starting from Delhi and Chennai,
entering Bangalore and then to most of the other cities in India. Our
network is spread nationwide now in more than 25 plus cities in India.
Our employees sell the products since it requires complete technical
knowledge to explain the products and its proper installation. Hence we
train our employees on the technical aspects and they deal directly with
the buyer. But in smaller cities, we are working with dealer network too
and looking for more dealers to help us expand further. We believe in
direct selling even though we have a well-connected network of dealers
all over India. We always want to be as close as possible associated
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Indian Architect & Builder - October 2018 Indian Architect & Builder - October 2018
Scaling New Heights
Fensterbau Lingel India Private Limited
Inconversation with Mr Mario Schmidt, Managing Director Lingel Windows and Doors Technologies Private Limited, he highlights
about journey of the brand
with our dealers. We train our employees to be resourceful, and provide
them with all the necessary training in technical aspects. For selling
the product, one needs to have thorough knowledge of its technical
aspects. We focus on maximum satisfaction and happiness of our
customer. Recently we have introduced a new set of products: our high-
end Lingel 6.0 Aluminium windows and doors, Smart windows called
Smart Li, Glass conservatory.
We have been in India for 12 years now and we are happy to have done
many important projects. Besides that we have won many awards for
the work that we have done and looking forward to excel further.
IAB. What are the major USP’s of brands manufactured by
Fensterbau Lingel India Private Limited?
All are windows and doors are tailor made according to the requirement
of the customer. uPVC windows and Doors is our hot selling product. We
provide complete service to our customers be it guiding them towards
what they will need , installation and even after sales service.
IAB. Quality and Innovation always plays a major role in the
success of any brand? What are the major steps taken by your
company to meet these critical parameters?
We ensure that the product we manufacture follow the guidelines of
UWDMA uPVC Window & Door Manufacturers Association (UWDMA).
We are also a certified company so all checks on quality is ensured
from our end. Innovation is the key to progress and success of an
organisation so our products are in line with it. Lingel 6.0 Aluminium
Windows and doors, Smart Li- our smart doors which is wi-fi
controlled. We are also introducing the glass conservatory which will
be very useful for customers who have paucity of space and this is can
be controlled by the click of the button from your mobile.
IAB. Research and Development & Training and Skill set
development is very important for continuous improvement
of any brand? How is the brand trying to achieve these
objectives?
We are associated with UWDMA and so we totally ensure that our
team is absolutely skilled and trained. We have regular training
sessions for them. Besides having complete knowledge about the
product we also help them develop their skills.
IAB. How is LINGEL windows planning to align with Make
in India, Digital India, an important initiative of Central
Government?
99% of our products are made in India as well as many of our raw
purchases are from India.
Digital India: many of our internal processes are already much ahead
of the current way of practice of our industry.
Monitoring of our team, internet inquires and internal processes
inclusive of costing are unique USP of our fast speed to serve our
customers.
IAB. As a Leading manufacturers in UPVC doors & windows
as well as Aluminium Windows & Doors, what are the future
plans to bring new products & solutions to the market?
We are one of the leading manufacturers in UPVC Windows and
doors. Our new launches Lingel 6.0 Aluminium windows and doors
is a revolution in technology. It was designed in collaboration with
German Engineers and German partner based out of Kuala Lumpur
Q-windows.
The design is the matchless as one can’t tell if it is an uPVC or
wooden window or door. Lingel’s 6.0 Aluminium window fulfills the
look and feel of a traditional door or window. It completes uPVC
hardware range for Aluminium Windows.
Same can be said about Smart Li- which is a wi-fi controlled window
which will give all information about the weather outside or even if
a window is left open on your mobile phone.
The glass conservatory is also a new product which will cater to
space paucity. These kinds of glass houses can be built on the
rooftops of houses or even buildings since this is a non-permanent
structure it does not create any hassle as they will be no objection
of any sort.
Mario Schmidt - Managing Director,
Lingel