This issue of Insights Success is dedicated to those renowned companies which have brought a major facelift to the uPVC industry in India.

1. Industry Dynamics
Overview of the Indian
uPVC Windows and
Doors Solutions Space
International
Industry Insights
Dynamics of the Global
uPVC Windows and
Doors Solutions Space
Vol. 06 | Issue 04 | 2021
Mr. Hitesh Agrawal
Chief Financial Officer
DHABRIYA
POL
YWOOD
LIMITED Delivering Excellent Quality
Customized Products while
Upholding Customer Satisfaction
Pg No.16
Pg No.24

4. Editor’s Note
he Indian uPVC industry has witnessed major
Ttransformations in recent times. It is embracing
technological innovations and advanced
procedures to manufacture products of excellent
quality. The most renowned companies in this industry
are putting in their best efforts to bring forth superior
products which would provide the customers with the
ultimate comfort and safety.
These leading companies are producing uPVC
products which possess various hard and inflexible
characteristics. These products are very high in
demand because of their high resistance to chemicals,
water, corrosive environments, and weather. The
materials that these companies produce are excellent
in quality, do not require much maintenance, and are
also available in various colours.
The prominent players in the uPVC industry deliver
products which offer many benefits to the clients.
EXPLORING THE
FORERUNNERS OF
THE INDIAN UPVC
WINDOWS AND
DOORS SOLUTION
INDUSTRY

5. These advantages include insulation against rain,
recyclability, UV protection, sound insulation, resistance
to salt water and heavy impacts, and so on. The prime
objective of the top uPVC companies is to ensure that
the customers remain safe and are satisfied with the
products. Accordingly, they do not put any additional
material into the production of unplasticized PVC. This,
in turn, leads to lesser consumption of energy input
during production.
These companies enhance the overall experience of
the customers when they use their high-quality
products. With the objective of achieving the best in
every product they produce; they utilize cutting-edge
technology and employ efficiency in execution.
With their innovative approach, their dedication
towards crafting flawless products, and their zeal to
adapt to the changing market and technological
environments, these companies are marching ahead
towards an age of dominance on uPVC product
superiority.
This issue of Insights Success is dedicated to those
renowned companies which have brought a major
facelift to the uPVC industry in India.
Ananda Kamal Das
ananda@insightssuccess.com

6. DHABRIYA
POL
YWOOD LIMITED
Delivering Excellent Quality Customized Products while Upholding Customer Satisfaction
08

7. Deceuninck Profiles India
Private Limited
Operating with the Belief
of Sustainability, Innovation,
and Ecology
20 28
Profine India Window
Technology Pvt. Ltd
Manufacturing High Grade uPVC
Profiles for Windows
and Door Systems
International Industry Insights
Dynamics of the Global uPVC Windows and Doors Solutions Space
16
Industry Dynamics
Overview of the Indian uPVC Windows and Doors Solutions Space
24
Contents

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Editor-in-Chief Sumita Sarkar
Deputy Editor Abhishaj Sajeev
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writers Ashish, Vrushali, Renuka
Chief Designer Asha Bange
Designing Head Priyanka Rajage
Co-designers Vishal, Rashmi
Operations Head Megha Mishra
Business Development Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
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JUNE, 2021
We are also available on

9. Featured Person Brief
Company Name
Mr. Dev Chandwani
Business Development
Director
Encraft India Pvt Ltd
Mr. Hitesh Agrawal
Chief Financial Officer
Profine India Window
Technology Pvt. Ltd
Mr. Farid Khan
Director and CEO
Dhabriya Polywood
Limited
Mr. Avanish Singh Visen
CEO
Deceuninck in India is one of the fastest growing UPVC Profile
companies with more than 25 authorized and certified channel
partners making high quality UPVC Doors and Windows.
Dhabriya Polywood Limited is one of the leading
manufacturers of PVC & UPVC Profiles for wide range of
interior and exterior applications.
ENCRAFT is a product brand of ENCRAFT India, the
flagship company of the DCJ Group.
Profine GmbH is the world-wide leading manufacturer of
UPVC Window & Door Profiles.
Deceuninck India
Liberty21 Ventures
Private Limited
Mr. Sandeep Jain
CEO
Liberty21 was launched in 2014 and is one of the best uPVC
Windows and uPVC Doors Manufacturers in Hyderabad,
India.

10. Mr. Hitesh Agrawal
Chief Financial Officer

11. DHABRIYA
POL
YWOOD LIMITED
Delivering Excellent Quality Customized Products while Upholding Customer Satisfaction
We possess
strong business ethics
and maintain
uncompromised
quality standards
“
“
India's Leading uPVC Windows & Doors Solution Providers

12. The most prominent uPVC
windows and doors solution
providers offer aesthetically
pleasing and durable products. They
offer environment-friendly doors and
windows, which are termite free and
require low maintenance. These
companies produce products that are
recyclable, eco friendly, possess great
insulation, and are corrosion proof.
Dhabriya Polywood started the
manufacturing and fabrication of
uPVC Windows and Doors. Team
Dhabriya Polywood believes that
'Polywood' uPVC Windows and
Doors fortifies environmental and
economical advantage.
'Polywood'uPVC Windows have heat
and sound insulation and drought-
proofing qualities which are proven to
be lasting for at least 10-25 years.
One such prominent name in the uPVC
windows and doors solution industry is
Dhabriya Polywood Limited.It was
incorporated under the Companies Act,
1956 in the year 1992. The company
commenced its commercial production
of R-PVC (Rigid Poly Vinyl Chloride)
profiles in the year 1995 under its
registered brand name “Polywood”. It
derived the brand name from the idea
of making polymer-based wood
substitute products and started
manufacturing PVC doorprofiles.
Thereafter, the company continued
venturing by making other wood
substitute products such as PVC false
ceiling, wall paneling, prefabricated
structures, and so on. In the year 2007,
We provide
up to the
mark
customized
solutions
“
“

13. Standing Ahead in the Competition
Team Dhabriya Polywood states that
the uPVC windows and doors solution
is more of a combination of service
and product. The whole process right
from the fabrication of windows to site
measurements and selecting a suitable
design of window and advising which
type of window will be suitable for
which place is done by the company's
in-house team of highly skilled
professionals.
The fabrication of “Polywood” u-PVC
windows and doors needs five different
combinations:
1. State-of-the-art technology and the
best quality raw material is used at the
company'splant.
2. The company has a 6 lane high-
capacity window fabrication facility
which ensures in-time processing of
orders.
3. Reinforcement is another crucial
step of the window fabrication and for
that Dhabriya Polywood only trusts its
in-house G.I. reinforcement rolling.
4. The company uses best in quality
hardware for all the doors and
windows.
5. High-quality glass and mesh is used
in all of Dhabriya Polywood's
products.
The company's products are
maintenance free, retain their surface
gloss, and offer greater potential
energy saving than timber, steel,
aluminum due to, material
characteristics. “polywood” uPVC
windows and doors are controlled to
maintain the higher technical and
professional standards and it reflects
with the company's policy of
continuous development with
meticulous efforts.
The Visionary Leader
The person who has contributed
dedicatedly towards the success of the
company is none other than Mr.
Digvijay Dhabriya, the CMD of the
company. He planted the seeds of the
company's uPVC window business in
2007. Since then, Mr. Hitesh Agrawal
has been heading the uPVC window
vertical of the company. His
contributions to the company in
business strategy, financial
management, and operations
management have been immense and
have largely contributed to the multi-
fold growth of the company.
About Mr. Hitesh Agrawal
Mr. Hitesh Agrawal is the Chief
Financial Officer of the company. He
holds a bachelor's degree in Commerce
from University of Rajasthan and is a
Fellow Member of Institute of
Chartered Accountants of India (ICAI).
He has over 20 years of experience in
his functional area and associated with
Dhabriya Polywood since May 2001.
Mr. Hitesh's contributions to the
company in business strategy, financial
management, and operations
management have been immense and
have largely contributed to the
multifold growth of the company. He
takes care of all accounts, banking,
taxation and financial activities of the
company. His primary responsibility
involves managing the company's
finances, including financial planning,
management of financial risks, record-
keeping, and financial reporting.
Mr. Hitesh provides day to day
leadership and management guidance
which mirror the adopted corporate
mission and core values. He ensures
that the company has the proper
operational controls, administrative,
and reporting procedures to meet
operational and financial targets. Mr.
Hitesh collaborates with the
management team to develop and
implement plans for the operational
infrastructure of systems, processes,
and personnel designed to
accommodate the rapid growth
objectives of the company.
Noteworthy Contributions
Being one of the first companies to
enter this industry, Dhabriya Polywood
Limited has made several
contributions. It has introduced various
types of uPVC window solutions and
window types in the industry for the
first time in India, thereby offering new
and unique solutions to its clients from
time to time. The company offers villa
windows, arched windows, casement
windows, sliding windows, and many
other variants of each type customized
as per the client's requirement.
We deliver
products
as per the
specifications
of the clients
“
“

14. Dhabriya Plywood's policy of no
compromise with the quality of the
product has set a standard in the uPVC
market.
Dedicated towards Protecting the
Environment
With the inspiration of Lt. Prof. S.S.
Dhabriya who was an
environmentalist and remote sensing
expert, his son, CMD Mr. Digvijay
Dhabriya has taken 'SAVE TREES' as
a mission of life. To achieve the same
and to give shape to his father's
teaching, he developed and started
manufacturing polymer-based wood
substitute products.
Dhabriya Polywood Limited's core
value is to make environment friendly,
sustainable, and zero wood houses to
bring about ecological balance and
save natural resources. The brand name
'Polywood' has been associated with
wood-substitute products with a
mission to SAVE TREES. The company
saves nearly 7 lakh trees a year; for the
last 27 years, it has been an undeniable
part of the “save Trees” campaign by
bringing to the minds of people the use
of uPVC and PVC profiles which was
only confined to European Countries
earlier.
Taking on Challenges Confidently
In its initial days, the company had to
face the major challenge of spreading
awareness about uPVC windows as a
product among its target market. At
that time, the competition was low and
the market size was also small.
However, over time, the world's
leading brands have come to India in
the last 10-15 years resulting in major
competition in the market. Moreover,
the prices have also reduced by almost
50%. Hence, Dhabriya Plywood is now
struggling mainly to keep an edge over
its competitors by providing value-
added solutions with quality services.
The team believes that to stand tall in
the market, the only way is to provide
high-quality products at a competitive
price.
Confronting the Pandemic with a
Game Face
Team Dhabriya Plywood states that the
pandemic affected the business in the
same manner as most others in the
construction and related industries.
Firstly, because of a sudden reduction
in the operations of the real estate
industry in general, new demand for
windows and doors has been
compromised. Secondly, labour
migration, transportation, and
manpower-related problems due to
lockdown and the panic created by the
pandemic have introduced various
challenges in delivering the required
level of services to the clients. The
company authorities state that the
situation is now getting from bad to
worse with the arrival of the second
wave of the pandemic and the
economy is also getting disrupted
owing to the same.
Achievement Galore
Throughout its illustrious journey,
Dhabriya Polywood Limited has
achieved various prominent
milestones. It has received recognitions
at various levels, which have been
mentioned below:
• Award for Excellent Manufacturing
Facility by Plastic Manufacturers'
Association Jaipur in the year 2008
• Award for Meritorious Industrial
Development by the Indian Economic
Development & Research
Association, New Delhi in August
2009
• National Award by Ministry of
Chemicals and Fertilizers,
Government of India for Innovation
in Polymer Waste Management &
Our company stands
on the solid foundation
of ethical trade practices
““

15. Recycling Technology and Green
Polymeric Materials & Products in
March 2017
• ET Business Leaders 2017 Award for
Environment Protection and
Conservation in July 2017
• Award by the Institute of Engineers
for Eminence and Contribution in the
field of Township Development with
Eco-friendly Products
Advice for the Young Entrepreneurs
Mr. Digvijay advises the emerging
entrepreneurs who aspire to enter the
uPVC Window and Door Solutions
space to understand that it is a big
space, where one may enter at various
levels such as a profile manufacturer, a
window fabricator, or dealer. He states
that the Indian demography makes it a
huge market for u-PVC doors and
Windows.
He states, “Based on their resources,
whichever level one may choose to
enter this market, one must always
remember that it is the level of overall
services that determines getting
repeated clients and not just reduction
in product quality and price''.
Towards an Interesting Future
Marching ahead, Dhabriya Polywood
Limited plans on expanding its
services to new territories and to start a
dealership or franchise model to be
able to cater better to the retail market.
The company aims to become the
biggest window fabrication facility and
cover the entire north and south region.
It further aims to launch various new
types of windows and to distribute
UPVC window profiles to window
fabricators pan India.
In 2021, Dhabriya Polywood intends to
start a new 75000sq. ft. production
plant in Bengaluru. In the same year, it
will also initiate its uPVC window
profiles facility in Bengaluru. The
company further has another
aluminium fabrication facility project
in the pipeline. The authority believes
that all these initiatives will help the
company to scale up.

18. Dynamics of the
16 | JUNE 2021 | www.insightssuccess.in

19. International Industry Insights
The global uPVC windows and doors solutions
space has witnessed major transformations over
the years. It has experienced its fair share of ups
and downs throughout this time span. From 2015 to
2019, the market witnessed a healthy growth. However,
with the rise of the global pandemic, coronavirus, the
global economy has been badly affected. Hence, it is
forecasted that the global UPVC market will also
experience a decrease. Nevertheless, it is expected that
the pandemic will be controlled by the end of 2021. As a
result, we can hope that the global uPVC window market
size will reach million USD in 2025, with a CAGR
between 2021 and 2025.
The Global Impact of Coronavirus in the uPVC
Industry
The beginning of 2021 witnessed the widespread of
coronavirus across the world, with millions of people
getting infected by the disease globally. Many countries
across the world have also implemented strict regulations
and lockdowns to control the spread of this virus. Other
than the medical equipment, medical products, and life
support equipment industry, most industries, including
the uPVC industry have been badly impacted by the
pandemic.
Global uPVC
Windows and Doors
Solutions Space
www.insightssuccess.in | JUNE 2021 | 17

20. The slowdown of the world economic growth has also had
some major effects on the uPVC industry. However, it still
maintained a relatively optimistic growth, with an average
annual growth rate of 15 from 2015 to 2021.
Experts are of the opinion that by 2025, the uPVC window
and door market size will further expand.
Key Players of the Global uPVC Windows and Doors
Solutions Space
Many prominent global giants have made a name for
themselves in the uPVC space by delivering excellent
products and customer services. They leave no stone
unturned to ensure that their clients are provided with the
best customer experiences. Some of the renowned
companies in the uPVC windows and doors solutions arena
are as follows:
• VEKA
• Rehau
• Koemmerling
• Aluplast
• Dimex
• LG Hausys
• Fenesta
• Deceuninck
• Internorm
• Everest
• Munster Joinery
• CONCH
• Shide Group
• Kinbon
• Zhongcai
• LESSO
• Curtain
• BNBM
• ViewMax
Advantages of uPVC Products
uPVC possesses a variety of hard and inflexible
characteristics, owing to which it is also called rigid PVC.
This material has high preference because it is highly
resistant to chemicals, water, corrosive environments, and
weather. uPVC can also act as a framing material, wherein,
it provides excellent quality, does not require much
maintenance, and also provides various color options.
uPVC also offers various benefits such as insulation against
rain, recyclability, UV protection, sound insulation,
resistance to salt water and heavy impacts, and various
other commercial advantages. No additive material is added
to unplasticized PVC during production, just like normal
PVC. Accordingly, it does not require much energy input
during production.
uPVC has been widely developed and used in windows,
doors, building material, shutters, and automobile body
parts. These products are recyclable and environment
friendly, owing to which they are more preferred in the
construction industry. Customers can reap the benefits of its
various features such as longevity; fire, wind, and moisture
resistance; aesthetics; and much more. Users can customize
them as per their requirements. It is a material-grade
product with additional features such as low thermal
conductivity and energy savings by 30-35%.
uPVC also prevents the process of condensation, which, in
turn, prevents thermal bridging. This is a material grade
which never flakes, fades, pits, peels, rusts, or corrodes.
However, customers should check the seal of maintenance
and light soapy wash. uPVC has low cost and has other
properties such as high stiffness, aesthetic in nature, flame
retardant, and so on. uPVC is also suitable for transparent
applications. Furthermore, it is FDA compliant because the
residue of vinyl chloride gets restricted and suitable for
transparent applications. If compared to PVC, uPVC offers
better chemical resistance.
uPVC provides better vapor barrier properties, and it can
also be used for good electrical insulation. This material can
also be used in place of wood in construction, as it is
similar to that of the double-glazed window frames and
window sills. uPVC is renowned for its versatility and can
be manufactured in different colors, or it can also be
designed to look like other materials.
The uPVC windows and doors solutions market is growing
steadily in spite of various challenges imposed by serious
situations such as the covid-19 pandemic. This space is
enhancing its efficiency by adopting cutting-edge
technology, while delivering excellent products and
services to the clients.
- Ananda Kamal Das
18 | JUNE 2021 | www.insightssuccess.in

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22. While doing any business, it is very important to
have core values and to abide by such values is
again very crucial for the overall image of the
organization. There are a lot of companies that have ethics
and morals as their driving forces. Having a sense of
accountability always helps in the long run. With a similar
approach to all the things said above, there is one company
that works in alignment with its business ethics and strives
to make a difference in the uPVC sector. That company is
none other than Deceuninck Profiles India Private
Limited. In an exclusive interview with Insights Success,
let us see what Dev Chandwani - Business Development
Director (India) of the company has to say about its
dynamics and operations in India. Given below are the
highlights of the interview:
Kindly brief us about your company, its history, and its
journey since inception.
Deceuninck started its PVC business in 1937 with buttons
for clothing, then ventured in PVC profiles for roller
shutters and finally into Profiles for Doors and Windows.
Deceuninck has been in the fore front of producing high
quality profiles and systems for Doors and Windows in over
90 countries worldwide with 14 manufacturing centres and
over 40 Distributions centres globally.
We supply more than 200K Tonnes of profiles and
champions of recycling of old PVC Windows – close to
45K Tonnes. We started in India in 2006 with a Channel
Partner in Bangalore and have been growing stronger across
the country. Currently we have 2 warehouses in India –
Chennai and Noida and have executed more than 100
projects across the country through our dedicated 46
exclusive Channel Partners.
Deceuninck Profiles India Private Limited
Operating with the Belief of Sustainability, Innovation, and Ecology
India's Leading uPVC Windows & Doors Solution Providers
20 | JUNE 2021 | www.insightssuccess.in

23. Tell us about your company's operations, its mission, its
vision, and its core values.
Deceuninck believes in Sustainability, Innovation and
Ecology producing products which are highly durable
produced with the latest technology to offer systems which
are Best-in-Class in energy efficiency, Thermal Insulation,
Air Tightness, Water Tightness and Structural performance.
Deceuninck has several firsts in Innovative solutions –
Linktrusion and Thermofiber to name a few.
Ecology is one of our major concerns and as a company we
have taken steps in all our plants to adopt Green Energy
through roof top solar panels. To avoid end of life dumping
of old windows in Land Fills, we set up a 45,000 tonnes
recycling plant in Belgium and are working on such units in
different countries too. Most of our plants are Environment
Product Declaration Certified – all process adopted in the
factories are environment friendly.
How is your company catering differently to its clientele,
to stand apart from the competition in the uPVC
Windows and Doors Solutions space? What safety,
hygiene and quality-assurance standards does your
company abide by to inspire the trust of its clients?
Deceuninck has the widest range of products to offer in
both white and colour laminated windows. While most of
market offers only one series based on the 60mm platform,
Deceuninck offers 60mm, 70mm and premium 80mm high
quality systems. Their Multi-Chamber design offers Best-
in-Class window properties.
We work closely with Architects and Developers to offer
the window designs best suited for the project considering
Wind Speeds from IS 875 Part 3, Water tightness and Air
Tightness. The Channel partners are trained in every aspect
of window production and installation so that the window
lasts long and is user friendly.
WE ARE TODAY
A MARKET LEADER IN THE
70MM AND 80MM PLATFORMS
AND WIDEST SUPPLIED
COLOUR LAMINATED
PROFILE SYSTEM IN INDIA
“
“
Dev Chandwani
Business Development Director (India)
www.insightssuccess.in | JUNE 2021 | 21

24. Deceuninck has seen it all from early non-acceptance of
PVC in the market dominated by Aluminium Players to
low-cost imports with lead-based formulations from various
other markets. We believe every challenge comes with its
own opportunity and it is for the brands to choose their
niche and become market leaders in that segment.
What are the strategically driven plans that you are
implementing to scale your company in the year 2021?
We are expanding our Channel Partner network to 100 by
the end of this year, to be present in all State Capitals and
major cities across India. Strong focus on brand building
and showrooms in major cities is driving our business in
new builds as well as renovation markets.
In future, what are the prospects of your company?
The PVC window market is currently at 14-15% of the Rs.
15,000 Crore total window market and we see a big demand
in high quality PVC Window systems. Currently, the market
size is around 70,000 tonnes which is bound to reach
200,000 tonnes in the next few years given the high
acceptability of PVC in the new build markets.
The latest technologies are adopted in our production
factories be it in compound processing, extrusion
technologies or warehousing operations. ISO 9001, ISO
14001 and EPD Certification in all plants. All our window
systems are tested at international laboratories IFT, SKZ,
PBT as per EN, BS and AAMA standards.
What, according to you, are your company's most
notable contributions in the industry?
Being the first in high quality premium window systems
some of the unique offerings include:
1. 70mm in 5 Chamber design with Uw 1.4W/m2K with up
to 40dB noise reduction
2. 80mm in 6 Chamber with Uw <1W/m2K up to 49dB
noise reduction.
3. Shift and Slide Doors with high performance Water
Tightness – 450Pa
4. Widest range of colour lamination – 3 Wood Finish
Colours and 3 Solid colours.
What challenges has your team faced in the earlier days
of the company? What struggles is the team going
through now?
22 | JUNE 2021 | www.insightssuccess.in

26. O
ver the last 15 years, India has seen unprecedented
expansion in the real estate market. More
urbanisation, smart city projects, and changing
lifestyles owing to the expanding middle class are just a few
of the causes driving the development of innovative
building technologies and materials. As a substitute for
other traditional materials, uPVC (unplasticised polyvinyl
chloride) is a low maintenance but efficient material in the
manufacture of windows and doors.
Because of the numerous advantages that uPVC provides,
we have witnessed an increase in the demand for uPVC
windows and doors in recent years. The customer is now
well-aware that uPVC is an excellent material for windows
and doors since it works well in a variety of weather
situations. uPVC windows and doors offer effective thermal
insulation and contribute to energy conservation.
Furthermore, with correctly manufactured windows and
installations, uPVC windows provide excellent sound
Overview of the Indian uPVC
WIN WS
24 | JUNE 2021 | www.insightssuccess.in

27. Industry Dynamics
Solutions Space
D RS
&
www.insightssuccess.in | JUNE 2021 | 25

28. insulation. uPVC windows and doors are available in a
variety of forms and styles to complement any modern
architecture and may be used in any type of structure,
including villas, high-rise apartments, businesses, hotels,
and hospitals.
They are also available in a variety of colours, which may
add value to your home's interiors/exteriors. Surprisingly,
because of the uPVC compound characteristics, you do not
have to be concerned about durability - window and door
profiles are termite resistant and essentially last forever.
Because it does not require painting or care, uPVC is seen
as a wise investment and a great purchasing option. They do
not rot, bend, or corrode, and the colour of the profile
remains constant in all-weather/climate circumstances,
whether summer, winter, or monsoon. Even in tropical and
salty coastal conditions, these window and door solutions
are known to be successful. Because there is no wood in
uPVC windows and doors, they are ecologically benign and
can be recycled. There are firms that make the profiles out
of a special composite material that is 100 percent lead free
and promotes sustainability.
The present Indian window and door (all material) industry
is worth about INR 14,000-15,000 crore, with uPVC
window and door profiles accounting for about 8-10% of
the market. According to Ken Research, the uPVC window
and door industry is anticipated to increase by 30 % with
new and replacement sales over the next 10-15 years, with
big high-rise apartments in growing markets being
significant drivers of this expansion in metro cities.
We all know that the Indian window and door business is
unorganised, with no precise standardisation or norms;
uPVC is no exception. The growing popularity and demand
for uPVC windows and doors has provided possibilities for
numerous local and Chinese businesses to enter this market.
Because India is a price sensitive market, these firms
frequently sacrifice quality to increase profits, resulting in a
negative image of the product. To avert this predicament,
greater efforts from responsible and reputable producers are
needed to organise this market through standardisation of
quality and product standards. It will aid the market in
protecting the interests of consumers and manufacturers as
a whole. On the one hand, consumers will receive a high-
quality product at a reasonable price, while on the other,
reputable producers will be able to do business in a
favourable environment since most firms that compromise
on quality will eventually be forced out of the market.
India is a varied country with a wide range of cultures,
customs, architecture, and weather. Every location
necessitates a unique home architecture based on the local
weather conditions. The north has brutal winter and
summer, the north-eastern area is mainly tropical, while the
west and south remain hot and see heavy rain during the
monsoon season. A few years ago, there was no one
material for their windows and doors that could be used all
year. However, the emergence of uPVC is a response to this
diverse window and door needs, bringing comfort to
fenestration experts who previously struggled with
problems such as thermal insulation, water tightness, sound
resistance, look and appearance, and durability. They are
now able to suggest world-class goods, such as uPVC, to
people searching for comfort and improved lives at
affordable rates. Casement (outward and inward open), tilt
and turn, sliding, slide and fold, lift and slide, top hung, and
other kinds of uPVC windows and doors complement
modern architecture in a unique way.
India is quite enthusiastic about the industry's future. The
declaration of 100 smart cities, development in
infrastructure, increased FDI, and a growing middle class
all point to the uPVC window and door market expanding
and increasing at a healthy rate. According to published
projections, the market would expand at a CAGR of 7%
between 2015 and 2020. With metro and major cities
growing increasingly loud and polluting, uPVC windows
and doors are likely to become a top consideration for
consumers considering building new houses or upgrading
existing ones. The primary drivers of the Indian uPVC
window and door market are the increasing number of new
residential buildings and replacement activities, both of
which have contributed to the market's expansion. With a
rising number of façade and window experts in the nation,
the sector will develop and place a premium on quality over
low-cost materials. At the same time, this market needs
more informational ads to raise awareness.
- Ashish Chandgude
26 | JUNE 2021 | www.insightssuccess.in

30. Making synthetics an art for the people, Profine
India Window Technology Pvt. Ltd is a 100%
subsidiary of Profine GmbH which is an
International profile group, a worldwide leading
manufacturer of uPVC profiles for windows and doors,
PVC Sheets, and shutter systems. In India, Profine is active
with its brand ‘KOEMMERLING’ and is present in over 60
countries across the world. KOEMMERLING extrusion
facility is present in nine countries i.e., Germany, France,
Italy, Spain, Russia, Ukraine, Great Britain, USA, China,
and India.
With over 100 years of experience, ‘KOEMMERLING’ is
seen to be the premium and most trusted brand globally.
Powered by its partner-based philosophy, the company has
continued to offer modern window and door systems while
keeping quality and sustainability as its main force in the
product range which is why many customers have remained
loyal to KOEMMERLING since its inception in India.
Profine India has a modern state-of-the-art extrusion plant
built over 20,000 sq. meters at Vadodara, Gujarat. It was an
initiative to enhance local manufacturing, skill
development, employment generation, and contribution
towards Make in India. The facility is geared up with the
world’s best technology, machines, and tools to produce the
highest quality uPVC window and door profiles. The plant
is well equipped with 5 extrusion lines and 1 foiling line, an
extensive logistics area, an Experience Centre displaying a
complete range of systems as well as a technical training
centre for the associate channel partners.
Let’s read below the dynamics of Profine India with the
Indian uPVC space in the given below excerpts of the
interview:
Tell us about your company’s operations, its mission, its
vision, and its core values.
The company’s mission is to improve and innovate its
product range to keep a positive impact on its valued
customers constantly and continually. We achieve this by
providing superior efficient products and services, to meet
the ever-changing needs of our current and prospective
clients. We strive for the highest professional excellence in
the delivery of our products and services.
Profine India Window Technology Pvt. Ltd
Manufacturing High Grade uPVC Proles for Windows and Door Systems
Mr. Farid Khan
Director and CEO
Our MISSION is to
CONSTANTLY & CONTINUALLY
IMPROVE & INNOVATE
our PRODUCT RANGE
to keep a POSITIVE
IMPACT on our
VALUED CUSTOMERS
“
“
28 | JUNE 2021 | www.insightssuccess.in

31. How is your company catering differently to its clientele,
to stand apart from the competition in the uPVC
Windows and Doors Solutions space? What safety,
hygiene, and quality-assurance standards does your
company abide by to inspire the trust of its clients?
The distinctive KOEMMERLING approach rests on
attention to quality, innovation, customer lead production
and services, efficient supply system, and an awareness of
our responsibilities towards the environment and society.
Our skilled and highly motivated employees and close
relationship with customers are the foundation of our
success. In recent years, we have invested in versatile, state-
of-the-art production technologies. Our production facility
is well equipped with advanced extruders and tooling, and
this is how we can safeguard our consistently high product
quality and respond rapidly to changes in market
requirements.
Our customers are some of the best-known window
specialists. We maintain open and honest business
relationships with them, and as a result, we know our
partners' standards and requirements down to the last detail
and develop solutions that meet their needs. In return, we
are rewarded with a high level of customer satisfaction and
loyalty towards our brand, and we are proud of that.
What, according to you, are your company’s most
notable contributions in the industry?
Profine is best known for its innovative and technically
advanced system made with environment-friendly uPVC
formulation without compromising on product quality. Our
environmentally friendly and sustainable product helps in
reducing CO2 emissions due to their outstanding thermal
insulation properties. With the innovative new generation of
window and door systems, Koemmerling has set new
standards in the Indian market and met people’s need for
brightly lit residential and workspaces.
Koemmerling provides optimized sound insulation for quiet
and stress-free living spaces and creates a healthy
atmosphere for a quality life.
How has the featured person – CEO/Founder/Director
helped to enhance the company’s outreach? What
noteworthy contributions have the person made in
favour of the company?
Mr. Farid Khan, Director and CEO of Profine India,
joined the company in 2007 to head and brand
‘Koemmerling uPVC windows and doors’ in India which
was not so familiar in the industry at that time, but he was
sure that it will stay strong. He was like a one-man army
who used to plan, execute, and deliver the targets all by
himself. KOEMMERLING is present in India since 2005
and in the last 16 years, KOEMMERLING has become one
of the leading brands supplying products across the country
through a wide network of Channel Partners.
From the unknown to a well-known and trusted brand,
“KOEMMERLING” has achieved significant success.
Under the leadership of Mr.Farid Khan, the company has
grown multi-fold, from importing uPVC profiles to set up
own state of the state extrusion facility in India, from
inception to one of the leading brand, the company’s
journey has been remarkable. KOEMMERLING is
continuously growing, and management has plans of new
investments for bringing the best-in-class technology,
machinery, R&D, and skill development.
What challenges has your team faced in the earlier days
of the company? What struggles is the team going
through now?
The main challenge in earlier days was to make people
aware of uPVC. In a country like India where people still
consider wood as the best material for their windows and
doors requirement, it was quite tough to popularise uPVC
windows and doors. Over the period we have conducted
many awareness programs like architects meet, print and
digital advertisements, and exhibitions, etc., to make people
aware of the advantages of these modern System Windows.
Now we can see people have started using uPVC as a better
material over other traditional material due to its various
advantages like durability, low maintenance, sound
insulation, thermal insulation, water tightness,
sustainability, etc.
India's Leading uPVC Windows & Doors Solution Providers
www.insightssuccess.in | JUNE 2021 | 29

32. India is a price-sensitive market, as a result, many
companies have started selling cheap and low-grade uPVC
window and door material which looks fine in short term
but as time passes it starts to crack and deteriorates its
original shape and colour. The biggest challenge for the
Indian market is to create awareness on why a quality
product should be preferred rather than going for a low
price with compromised quality. The industry is to establish
quality standards for uPVC windows and doors in India.
In the future, what are the prospects of your company?
Since its inception in India, Profine has included a vast
range of uPVC window & door systems, which are being
produced at our plant. Further, we are closely in touch with
our associate channel partners and also aware of the
upcoming market trends to upgrade our systems for the
Indian market.
UPVC windows and doors are a decade-old product in
India but still considered at a nascent stage. India has a
huge demand for overall windows and doors which provide
uPVC a promising future in India. People are becoming
aware of the product due to the efforts put up by the
industry in spreading awareness about the performance and
durability of uPVC. As a responsible company, we have
been able to make people aware of why they should choose
uPVC over other traditional materials.
Apart from the excellent performance and durability of the
product, this product should be treated as a solution to
deforestation as it is an alternative to wood. It has helped in
decreasing the demand for wood globally for the fabrication
of windows and doors. UPVC is an eco-friendly and
sustainable product.
Despite many advantages of this product, it needs more
efforts and awareness programs both from the Private and
Government sector to make it popular amongst retail,
commercial, and government sectors. The private sector has
already initiated many awareness campaigns at the national
level which helped in gaining trust amongst the builders,
architects, engineers, fenestration consultants, and end-
users.
UWDMA is one such platform constituted by reputed
names of the fenestration industry. It helps in promoting
and propagating uPVC windows and doors and their
benefits to the Indian construction industry and the general
public at large. On the other hand, Government should give
special attention to the uPVC industry. As a manufacturer,
we expect Government to ensure quality parameters and
standardize them through BIS. As this product helps in
providing environmental benefits and reduces CO2
emissions it should be treated as a product of the need for
green buildings. Government should also consider slashing
the GST rate so that it becomes affordable for the customers
and helps in reaching a larger segment.
Therefore, three most important things for the industry are:
• Quality Parameters & Standardization of Product
• Should be listed as a Green Product
• Low GST rate
30 | JUNE 2021 | www.insightssuccess.in