SlideShare a Scribd company logo

Journalism for Brands

•Download as PPT, PDF•
•
Raconteur
Raconteur

This presentation is from Raconteur's invite-only event for senior marketers at The Savoy on the 18th of March 2015. It discussed how brands can execute content marketing and brand publishing with the levels of excellence expected by senior business leaders.

Marketing
1 of 53
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands
Journalism for Brands

Recommended

Consumentenbond verkoop
Consumentenbond verkoopConsumentenbond verkoop
Consumentenbond verkooppieter_slide
 
Dieet
DieetDieet
DieetDat Dieet
 
H27年度おたからサポーター事業報告書(2016.8.2修正）
H27年度おたからサポーター事業報告書(2016.8.2修正）H27年度おたからサポーター事業報告書(2016.8.2修正）
H27年度おたからサポーター事業報告書(2016.8.2修正）一般社団法人りぷらす
 
EPSIAE GreenICT presentation
EPSIAE GreenICT presentationEPSIAE GreenICT presentation
EPSIAE GreenICT presentationAndrew Thomas
 
1st franklin financial assessment center
1st franklin financial assessment center1st franklin financial assessment center
1st franklin financial assessment centerklovern
 
The Internal Sell of Content Marketing
The Internal Sell of Content MarketingThe Internal Sell of Content Marketing
The Internal Sell of Content MarketingRaconteur
 
Net literacy juliette
Net literacy julietteNet literacy juliette
Net literacy juliettejuliettecmh
 
Homecoming recap slide show
Homecoming recap slide showHomecoming recap slide show
Homecoming recap slide showRick Adleman
 

Recommended

Consumentenbond verkoop
Consumentenbond verkoopConsumentenbond verkoop
Consumentenbond verkooppieter_slide
 
Dieet
DieetDieet
DieetDat Dieet
 
H27年度おたからサポーター事業報告書(2016.8.2修正）
H27年度おたからサポーター事業報告書(2016.8.2修正）H27年度おたからサポーター事業報告書(2016.8.2修正）
H27年度おたからサポーター事業報告書(2016.8.2修正）一般社団法人りぷらす
 
EPSIAE GreenICT presentation
EPSIAE GreenICT presentationEPSIAE GreenICT presentation
EPSIAE GreenICT presentationAndrew Thomas
 
1st franklin financial assessment center
1st franklin financial assessment center1st franklin financial assessment center
1st franklin financial assessment centerklovern
 
The Internal Sell of Content Marketing
The Internal Sell of Content MarketingThe Internal Sell of Content Marketing
The Internal Sell of Content MarketingRaconteur
 
Net literacy juliette
Net literacy julietteNet literacy juliette
Net literacy juliettejuliettecmh
 
Homecoming recap slide show
Homecoming recap slide showHomecoming recap slide show
Homecoming recap slide showRick Adleman
 
Factors that affect lls
Factors that affect llsFactors that affect lls
Factors that affect llsMuhammad Faiz Mohd Yusof
 
The Role of Journalism in Content Marketing
The Role of Journalism in Content MarketingThe Role of Journalism in Content Marketing
The Role of Journalism in Content MarketingRaconteur
 
石巻市の介護の現状H27年2月
石巻市の介護の現状H27年2月石巻市の介護の現状H27年2月
石巻市の介護の現状H27年2月一般社団法人りぷらす
 
Verso lo zettabyte
Verso lo zettabyteVerso lo zettabyte
Verso lo zettabyteABC Interactive
 
Family
FamilyFamily
Familybillmurray1979
 
Operational management reviews
Operational management reviewsOperational management reviews
Operational management reviewsklovern
 
Copywriting ppt (2)
Copywriting ppt (2)Copywriting ppt (2)
Copywriting ppt (2)Mynamejustrizki
 
임베디드
임베디드임베디드
임베디드홍주 양
 
Ottenere il massimo
Ottenere il massimoOttenere il massimo
Ottenere il massimoMatteoManzini77
 
Orm
OrmOrm
Ormjuliettecmh
 
The ROI of Print
The ROI of PrintThe ROI of Print
The ROI of PrintRaconteur
 
Presentation2
Presentation2Presentation2
Presentation2Mynamejustrizki
 
Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector finalRaconteur
 
Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur
 
The Answer to Ad-Blocking
The Answer to Ad-BlockingThe Answer to Ad-Blocking
The Answer to Ad-BlockingRaconteur
 
High Performance Content Marketing
High Performance Content MarketingHigh Performance Content Marketing
High Performance Content MarketingRaconteur
 
The Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM WalesThe Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM WalesRaconteur
 
The Knowledge Economy
The Knowledge EconomyThe Knowledge Economy
The Knowledge EconomyRaconteur
 
4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should Know4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should KnowRaconteur
 
Special Reports with Raconteur
Special Reports with RaconteurSpecial Reports with Raconteur
Special Reports with RaconteurRaconteur
 
Optimising B2B Content for Lead Generation
Optimising B2B Content for Lead GenerationOptimising B2B Content for Lead Generation
Optimising B2B Content for Lead GenerationRaconteur
 
The Power of Print
The Power of PrintThe Power of Print
The Power of PrintRaconteur
 

More Related Content

Viewers also liked

The Role of Journalism in Content Marketing
The Role of Journalism in Content MarketingThe Role of Journalism in Content Marketing
The Role of Journalism in Content MarketingRaconteur
 
Operational management reviews
Operational management reviewsOperational management reviews
Operational management reviewsklovern
 
The ROI of Print
The ROI of PrintThe ROI of Print
The ROI of PrintRaconteur
 

Viewers also liked (12)

Factors that affect lls
Factors that affect llsFactors that affect lls
Factors that affect lls
 
The Role of Journalism in Content Marketing
The Role of Journalism in Content MarketingThe Role of Journalism in Content Marketing
The Role of Journalism in Content Marketing
 
石巻市の介護の現状H27年2月
石巻市の介護の現状H27年2月石巻市の介護の現状H27年2月
石巻市の介護の現状H27年2月
 
Verso lo zettabyte
Verso lo zettabyteVerso lo zettabyte
Verso lo zettabyte
 
Family
FamilyFamily
Family
 
Operational management reviews
Operational management reviewsOperational management reviews
Operational management reviews
 
Copywriting ppt (2)
Copywriting ppt (2)Copywriting ppt (2)
Copywriting ppt (2)
 
임베디드
임베디드임베디드
임베디드
 
Ottenere il massimo
Ottenere il massimoOttenere il massimo
Ottenere il massimo
 
Orm
OrmOrm
Orm
 
The ROI of Print
The ROI of PrintThe ROI of Print
The ROI of Print
 
Presentation2
Presentation2Presentation2
Presentation2
 

More from Raconteur

Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector finalRaconteur
 
Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur
 
The Answer to Ad-Blocking
The Answer to Ad-BlockingThe Answer to Ad-Blocking
The Answer to Ad-BlockingRaconteur
 
High Performance Content Marketing
High Performance Content MarketingHigh Performance Content Marketing
High Performance Content MarketingRaconteur
 
The Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM WalesThe Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM WalesRaconteur
 
The Knowledge Economy
The Knowledge EconomyThe Knowledge Economy
The Knowledge EconomyRaconteur
 
4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should Know4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should KnowRaconteur
 
Special Reports with Raconteur
Special Reports with RaconteurSpecial Reports with Raconteur
Special Reports with RaconteurRaconteur
 
Optimising B2B Content for Lead Generation
Optimising B2B Content for Lead GenerationOptimising B2B Content for Lead Generation
Optimising B2B Content for Lead GenerationRaconteur
 
The Power of Print
The Power of PrintThe Power of Print
The Power of PrintRaconteur
 

More from Raconteur (10)

Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector final
 
Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur Magazine Launch
Raconteur Magazine Launch
 
The Answer to Ad-Blocking
The Answer to Ad-BlockingThe Answer to Ad-Blocking
The Answer to Ad-Blocking
 
High Performance Content Marketing
High Performance Content MarketingHigh Performance Content Marketing
High Performance Content Marketing
 
The Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM WalesThe Value of Journalism for Content Marketing - Raconteur at CIM Wales
The Value of Journalism for Content Marketing - Raconteur at CIM Wales
 
The Knowledge Economy
The Knowledge EconomyThe Knowledge Economy
The Knowledge Economy
 
4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should Know4 Secrets Every B2B Marketer Should Know
4 Secrets Every B2B Marketer Should Know
 
Special Reports with Raconteur
Special Reports with RaconteurSpecial Reports with Raconteur
Special Reports with Raconteur
 
Optimising B2B Content for Lead Generation
Optimising B2B Content for Lead GenerationOptimising B2B Content for Lead Generation
Optimising B2B Content for Lead Generation
 
The Power of Print
The Power of PrintThe Power of Print
The Power of Print
 

Recently uploaded

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementZkieRabozen
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionVictoria Gaitskell
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSERicaAbellanosa
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...mikehavy0
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096
 

Recently uploaded (20)

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing Departement
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx