The document discusses gender stereotypes in advertising. It notes that advertisements often portray women stereotypically as doing household cleaning tasks. However, the Clorox advertisement analyzed counters some stereotypes by showing a woman portrayed as strong and empowered to do things herself, though the message could also be seen as implying women are not normally powerful unless doing housework. The ad counters the stereotype of how women are normally portrayed by showing the woman with muscles flexed while wearing a bandana.

1. Gender stereotyping has become a norm in our society; women are usually seen stereotyped as
weak and gentle and hence causing the society to judge them weird when they do the job of a guy.
The first things that stand out in this advertisement are the ways that it uses gender stereotypes.
The woman is the one using the cleaning products to do her chores. This implies the traditional stereotype
that women are the ones doing the cleaning. The fact that the woman is dolled up with make-up on and
her nails painted is another stereotype. Not all women wear make-up and polish their nails, but the
traditional conception is that they should.
The Clorox advertisement also counters stereotypes. It shows the woman as a strong-type and one
would think that she can do it all herself. The phrase “get the power” can be interrupted two different
ways. The first is as empowerment to women, stating that women can be powerful. The other is as a
stereotype that women are not powerful. It can also be viewed as a slap in the face to women who want to
be powerful in other ways, not in just housework. The image of the woman does counter the stereotype,
as well. It shows her with her bandana on, and flexing her muscles, which is not normally how women are
portrayed.