Jooink is developing a web and mobile app to create a unique reference point for curated geotagged data by building a mashup engine, geo-focused crawler, and semantic-based curating engine. They aim to add value by aggregating user-generated and other geo-tagged content and allowing users to search, mashup, and share maps. Their business model includes freemium premium features and transactions fees from hosting and selling maps. Key milestones include beta launch in early 2012 and 100k users by mid-2012.

1. “Dead simple map-mashup”
www.jooink.com | Francesca Tosi | +39 3806587378 | info@jooink.com

2. Team Francesca Tosi - CEO
- PhD Applied Math
- She worked on CFD (jointly with Ferrari
& at Ansys Germany)
- She published papers on Num. Analysis;
Alberto Mancini - CTO
- PhD Computational Math
- Papers on Applied & Comp Math
- He works at the Dept of Math
(Florence)
Alessandro Santo – Advisory Board/CFO
- BA in Finance (Bocconi) & MBA from
Columbia Business School (NY)
- He worked on Financial markets,
consulting & VC (3 years)
- He is Kauffman fellow

3. The Pain
- A “gazillion” of tematic mashups on the web
- hundreds just on on
http://googlemapsmania.blogspot.com/
- thousands on http://goo.gl/tev4B
- Tons of geo-tagged info sparse on the net with
the emergence of SoLoMo websites and apps.
- Info are tied to different personal identities (FB's
friends; Twitter's followers; 4SQR's friends; ...),
most of them “lost in the cloud” (with specific app
born to search in the cloud (e.g. Greplin, YC 2010
and funded by Sequoia)
Looking for geo-tagged
data is a mess

4. Charting the leading concept
– from UGC to aggregated &
curated mobile/web geotagged
data

5. The project
Our mission: Creating a unique reference
point for curated geotagged
data
Building • Internally developed mashup
blocks: engine
• Geo-focused crawling engine
• Semantic-based curating engine
• Direct expertise with real time
data projects (e.g. Google Wave)
And an insane passion for managing
big chunk of data

6. Jooink: a first view
1. Add your
Video/Sample
(geo)dataset
2.Look for any data
using our search
engine Video
3.Mashup and create
Url:
http://www.jooink.com/samples/video.swf
Enjoy and share!

7. Tecnologies
Mobile-App
Web-App
(HTML5 compliant)

8. Business Model(s)
Freemium
• Premium features on groups & categories
management, data sharing (size, collaborators),
adv
• Exepecting 5k premium users by FY1, 100k by FY3
paying 1,99 Euro per month (1,5M sales by FY3)
Transaction
• Users will be able to sell each own map; Jooink
will become unique reference point for premium
maps and will retain a 20% transaction fee.
• 5000 paid maps hosted by FY3 generating 150k
transaction per month with a 20% fee on a 2,99
eur map, 700k Euro by FY3
• Direct sales to medium and big companies of
geotagged maps
B2B
• 7 customers by FY1, 160+ by FY3 with average
contract value of 20k Eur

9. Competitors
Search & mash app
Check-in apps Thematic maps
Rating on a map Ugc collectors

10. Milestones
• Working Capital by Telecom Italia
2009-2010 (one out of 7 winners and
achieved
700+ participants)
• Developed web client (90%) and
mobile HTML5 client (70%)
• UX & graphics development (Q411)
• Getting feedback from top European
start up competition (Q411 & Q112)
• Advisory board (Q411)
• B2B direct sales hiring (Q112)
• Beta release in Jan 2012
• 100k user by Jun 2012, 1M users by Q1
2013

11. Financials
€ 6.000
€ 5.311
BEP in Q4 FY2
€ 4.000
Sales
€ 2.000 € 1.665
EBIT
€ 986
€ 186
€0
FY1 FY2 FY3
-€ 411
-€ 721
-€ 2.000