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Jonathan Clark | Agile Turkey Summit 2013
Serious games can help solve problems through play. They are designed to address "serious" issues like education, news, and business simulations. Games foster innovation by exposing organizations to new perspectives from different types of people and encouraging novel ways of thinking. They can help uncover hidden customer needs and preferences that may not emerge through traditional questioning alone. By gamifying the innovation process, companies can generate new ideas for how to improve products and services in a more engaging way.
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Jonathan Clark | Agile Turkey Summit 2013
- 1. Why Serious Games AreGood For Business Agile Turkey Summit 2013, Istanbul Jonathan Clark Jonathan Clark & Partners B.V.
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- 3. Games help us solveproblems through play
- 5. Serious games are designedto solve “serious” problems
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- 8. Why do you needgames for innovation?
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- 12. We tend to: Employthe same kind of people Who mostly do the same kind of work Have the same customers in the same markets Ask them the same questions Ask the questions in the same ways
- 14. Talk to differentpeople Talk to the same people in a different way
- 15. Talk to differentpeople
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- 21. Talk to differentpeople Talk to the same people in a different way
- 22. Talk to thesame people in a different way
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- 32. What are the hiddenneeds of my customers? How are customers changing? How are we perceived relative to competitors? What do customers want in the next release? What kind of products could we add to our product mix? Where should we be making improvements? What features should be in the next release?
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- 44. “our highest priority isto satisfy the customer”
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