SlideShare a Scribd company logo
CREATION OF
A SCANDINAVIAN BOY BAND
In December 2017, the first song from a Scandinavian boy
band with one member from Denmark, Sweden and Norway
respectively is released.
The organisation behind the band is ready to take off and
during the next months we recruit the best boy from each
country.
DISRUPTING THE INDUSTRY THROUGH
FAN CREATION
AND
PROFIT SHARING
Fans are opinion leaders. Therefore, we want to
involve and engage the fans as much as possible.
Through engagement and involvement, we build the
most loyal fan base in Scandinavia – and the
rest of the world.
The fans create the band, and we call it
fan creation.
During the next year, we will experience the
fans engaging with the band through
• naming the band
• styling the boys
• creating logo and visual identity
• creating choreographies for music videos
• etc.
Our target audience is boys and girls y 13 to
25.
The profit to share in this project is generated
through the following sources of income
• Streaming services, downloads and sales
• Commercial partnerships
• Subscriptions
• Concerts
• TV and other rights
• Merchandise
We believe that people perform best when they
own their projects.
Therefore, we are using new economy models and
offer all partners and participants ownership
in this project. The project members create and
share the profit, and we call it
profit sharing.
ORGANISATION AND TIMELINE
FIRST CHAIR HOLDING A/S
JOIN AND FOLLOW A/S
JENS KOFOED, CEO JAN LYSDAHL, A&R Director
KIM TRAULSEN, Marketing
JULIE VINTERSBORG,
Web/Graphic
ALLER MEDIA, Media and Reach KROMANN REUMERT, Law Firm
TBD, Producers
TBD, Song Writers
YOU AGENCY, Strategy
SOUNDSOUND, Production
UNIVERSAL MUSIC, Distribution
ULRIK ELHOLM, Song Coach
TONIAH PEDERSEN, Dance Coach
DENNIS KNUDSEN, StylistTBD, Accountant
TBD, Manager
TBD, Tour Manager
KIM WORSØE, Concert Organizer
SPOTIFY ?
JENS KOFOED, Partners JENS KOFOED, Administration
The boys are on Boot camp
October 2017May 2017
Kick Off and launch
December 2017
ReleaseNaming
competition
September 2017June, July and August 2017 November 2017
Recruiting the boys
JENS	KOFOED
CEO
+45	20	74	67	66
jens@joinandfollow.com
Kim	Traulsen
CMO
+45	24	26	85	90
kim@joinandfollow.com

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Join and Follow

  • 2. In December 2017, the first song from a Scandinavian boy band with one member from Denmark, Sweden and Norway respectively is released. The organisation behind the band is ready to take off and during the next months we recruit the best boy from each country.
  • 3. DISRUPTING THE INDUSTRY THROUGH FAN CREATION AND PROFIT SHARING
  • 4. Fans are opinion leaders. Therefore, we want to involve and engage the fans as much as possible. Through engagement and involvement, we build the most loyal fan base in Scandinavia – and the rest of the world. The fans create the band, and we call it fan creation. During the next year, we will experience the fans engaging with the band through • naming the band • styling the boys • creating logo and visual identity • creating choreographies for music videos • etc. Our target audience is boys and girls y 13 to 25.
  • 5. The profit to share in this project is generated through the following sources of income • Streaming services, downloads and sales • Commercial partnerships • Subscriptions • Concerts • TV and other rights • Merchandise We believe that people perform best when they own their projects. Therefore, we are using new economy models and offer all partners and participants ownership in this project. The project members create and share the profit, and we call it profit sharing.
  • 7. FIRST CHAIR HOLDING A/S JOIN AND FOLLOW A/S JENS KOFOED, CEO JAN LYSDAHL, A&R Director KIM TRAULSEN, Marketing JULIE VINTERSBORG, Web/Graphic ALLER MEDIA, Media and Reach KROMANN REUMERT, Law Firm TBD, Producers TBD, Song Writers YOU AGENCY, Strategy SOUNDSOUND, Production UNIVERSAL MUSIC, Distribution ULRIK ELHOLM, Song Coach TONIAH PEDERSEN, Dance Coach DENNIS KNUDSEN, StylistTBD, Accountant TBD, Manager TBD, Tour Manager KIM WORSØE, Concert Organizer SPOTIFY ? JENS KOFOED, Partners JENS KOFOED, Administration
  • 8. The boys are on Boot camp October 2017May 2017 Kick Off and launch December 2017 ReleaseNaming competition September 2017June, July and August 2017 November 2017 Recruiting the boys