CEG PPT 2013 Web Version [135538]

Central
Entertainment Group
An International Entertainment Marketing Company
© 2013 CEG Branding
a Central Entertainment Group Company

Who is CEG
• Central Entertainment Group (CEG) was established in 1998 as a full service boutique agency
representing established and emerging musical talents in the Pop, Urban, Rock and Jazz fields.
 As the new millennium approached, CEG’s vision grew as well, the new mission was to become a
leader in the ever changing moving parts of the entertainment industry. Another strategic partner
company, “Talent Source Agency” - a talent booking, artist management and branding company,
(formerly a division of UTA / United Talent Agency ) shared the same vision. CEG and TSA have
since merged, keeping the name “Central Entertainment Group”, adding a corporate branding
division “CEG BRANDING”, CEG provides strategic and tactical sponsorship consultation and
execution. Our senior management team has over 50 years of experience in marketing, event
sponsorship, event production and entertainment branding.
 We work with major corporate sponsorships, grass roots programs, celebrity endorsements,
entertainment/cultural properties and B2B programs.
 CEG is a one stop event marketing company from booking the talent to total event production and
marketing and is quickly becoming one of the entertainment industry’s leaders in talent
representation, concert production, artist management, corporate branding, sponsorships &
endorsements. Although boutique the new CEG have been recognized for their innovation across
numerous branding platforms, including introducing entirely new business models and new forms
of entertainment.
 When it comes to new media, CEG is comprises of dedicated agents with expertise and
experience across online entertainment, video games, transmedia, social media and emerging
technologies.

CEG Management Team
• Michael Schweiger (CE0) has over 35 years experience in the entertainment industry. A graduate on NIDA
in Australia along side Mel Gibson and Judy Davis, Michael has formed a solid international reputation.
Before founding CEG Michael was managing director of Urban agency “Pyramid” and was instrumental in the
discovery of such legendary artists as “Backstreet Boys” and “NYSNC” In current times Michael is known as
the pioneer of creating ancillary income for Reality TV personalities and stars. Including but not limited to the
cast of MTV’s Jersey Shore, VH1’s Mob Wives', DJ Pauly D, the more recent Vanderpump Rules from Bravo,
VH1’s Black Ink and Love & Hip Hop and a host of others. Michael has been instrumental in producing and
managing many international and domestic events from live musical tours to one-off special events. Recent
productions include: “Divas with Heart” selling out Radio City Music Hall in NY with Gladys Knight, Patti
Labelle, Chaka Khan and Diana Ross, and political events like: the 50th Anniversary event for the “Little
Rock Nine” chaired by Bill Clinton. From August 2008 – August 2009 Michael booked and managed over
1700 individual events, concerts and personal appearances dates worldwide.
• Vinnie Carol (President) Prior to joining CEG and with over 25 years in the business Vinnie was at the
frontier of marketing urban music and it’s entertainers and played an important role in taking Hip Hop music
mainstream via an unofficial mentorship from music moguls’ Russell Simmons and Lyor Cohen of Def Jam,
(at the age of 17) when he was offered office space and vinyl records of their top roster of artists in exchange
for advertising space in his magazine “The Hip Hop Hit List” (the worlds first Hip Hop news magazine and
record company marketing tool). After college and a hand full of landmark deals, he served as Senior VP of
Marketing for RuffHouse Records & RuffNation/Warner Bros. Records, where he assisted Mentor and label
CEO Chris Schwartz with the marketing of projects such as The Fugees, Wyclef Jean, Lauryn Hill, the Sound
Track “Juice” feat. Tupac, “Bait” feat. the premier of Jamie Foxx’s professional music career, Cypress Hill,
Jermaine Dupree's Chris Cross and more . Vinnie has assisted in the launching or have managed the
careers of artist such as Nelly, Akon, Pussy Cat Dolls, D-12, the Outsidaz feat. Eminem just to name a few.
Admired by his peers as the first to sale an urban marketing firm to a publicly traded company (WWES) for $1
Million Dollars at the tender age of 25. As the founder of UTA’s (United Talent Agency) first diversified
division Vinnie is also responsible for the many branding deals and corporate marketing campaigns, that
included but not limited to, Kanye West, Jay Z, Kelly Rowland, Boost Mobile, AT&T, McDonalds, EA Sports,
and More…

Client Representation
CEGs roster of artist and clients includes many of Americas top celebrities & corporations.

5
CEG Talent List
FOR OUR FULL TALENT ROSTER VISIT

6© 2013 CEG Branding
CEG BRANDING SERVICES
Over the last 10 year the Partners of Central Entertainment Group, a full service talent booking agency have been creating a new
product/service-launch strategy based on corporate brands and entertainment partnerships.
Why? As a leading talent agency we have access to the top tier talent, some are already a part of our roster and others that are acquired from
some of the biggest artist management companies in the business.
Based on knowledge acquired by working in the entertainment industry, Central Entertainment Group, newly re-energized by merging various
levels of expertise in this field, has decided to launch a spin off division called CEG BRANDING.
What better way for a corporate brand to be heard above the noise, than to connect to the entertainment platforms that consumers love most.
Our team has been attached to some of the biggest product launches and entertainment branding opportunities in the last decade. We have
worked with many of the most influential brands in technology, beverage, automotive, lifestyle, entertainment, and consumer products.
Reaching your customers while form the lasting and deeply personal relationships with them that lead to active engagement with your brand.
Our strategies and executed programs will tell you who and where your consumers are as well as what they value and when they value it.
CEG Branding expertise covers:
Music , Film, Television, Sports, Beverage, Retail, Fashion, and Automotive.
With more than a decade of experience in cross-promoting some of the most influential creative talent and top-tier brands on the planet, CEG
Branding will help you build innovative campaigns while providing you with celebrity star power that will keep you two steps ahead of your
customers’ needs and desires.
Here are a few of our Relationship Integrations: AT&T with Beyoncé , AT&T with Drake , Lincoln Navigator with Common, Ford Mustang
with Nelly, Ford Mustang with Queen Latifah, Coors with Nelly, Cadillac with Nelly, EA Sports with Snoop Dogg, EA Sports with Nelly,
Boost Mobile with Kenya West, Boost Mobile with The Game,
Boost Mobile with Ludacris, Sprite with Drake, Nike with Nelly, Everlast with Boxer Shannon Briggs, Versace with Boxer Shannon
Briggs , Phat Pharm with Boxer Shannon Briggs , Pepsi with J-Kwon , Allied Beverages with Kelly Rowland, Allied Beverages with
Maino, Checkers Restaurants with Jay Z, Checkers Restaurants with The Notorious B.I.G. , NASCAR with Nelly , Courvoisier with
Mary J. Blige, Mc Donald's with Nastee Boyz , Reebok with Nastee Boyz , Nelly with Apply Bottom
And many more.
A traditional Marketing Agency we are not. If however you are looking for an agency who integrates innovation, consumer engagement, and
marketing to reach your customers in new and exciting ways, you’ve come to the right place.

7
Branding Deals
EA Sports "NBA Street 2003"

8
Boost Mobile –
"Where You At" Campaign, -The Game, Kanye West & Ludacris
Branding Deals

9
Apple Bottom Jeans
by Nelly
Branding Deals

10
CHECKERS RESTURANTS NORTHEAST LAUNCHES
Feat. Jay Z and the Notorious B.I.G.
Branding Deals

11
AXE DEORDORANT BODY SPRAY
OFFICIAL LAUNCH
Branding Deals

12
NELLY/NIKE AIR FORCE
ONE CAMPAIGN
Branding Deals

13
COORS LIGHT
BRANDED TOURS
Branding Deals

14
P&A MEDIA BUYER FOR MAJOR
MOTION FILM PROJECTS
BAIT STARRING JAMIE FOXX AND SNIPES STARRING NELLY
Branding Deals

15
New Business Development
• Part of what makes CEG special to our clients is our NewBizDev
Department,
• Most agencies wait until an artist becomes famous before seeking branding
opportunities
• We started as a boutique agency and we will carry on that special treatment
as part of our bigger model.
• CEG identifies revenue streams for its BRANDS which creates additional
revenue the client.
• Case Study: Judge Hatchett was an American arbitration-based reality
court show, produced and distributed by Sony Pictures Television
Distribution. It starred The Honorable Glenda Hatchett and was
modeled after other "court shows" such as Judge Judy and the long
running The People's Court.
• The following is what we were able to develop for her brand…

20
OTHER SERVICES OFFERED

CORPORATE PRODUCT PLACEMENT

25
251 W. 39th Street, 7th Floor
(Times Square) New York, NY 10018
Phone: (212) 921-2190
Fax: (212) 921-8761
Web Address:
CONTACT

CEG PPT 2013 Web Version [135538]

Recommended

Recommended

More Related Content

What's hot

What's hot (15)

Viewers also liked

Viewers also liked (10)

Similar to CEG PPT 2013 Web Version [135538]

Similar to CEG PPT 2013 Web Version [135538] (20)

CEG PPT 2013 Web Version [135538]