La birra Guinness è stata comparata con Heineken e Beck’s, principali competitors determinati dopo un’analisi delle abitudini di consumo delle persone intervistate.
La birra Guinness è stata comparata con Heineken e Beck’s, principali competitors determinati dopo un’analisi delle abitudini di consumo delle persone intervistate.
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
7. Worked on a group project which included the case study of “The Macallans” and future
recommendation to stand out of the box in this competitive market of the alcohol industry. This project improved my presentation as well as teamwork skills.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
About Company
Marketing Strategy
BCG Matrix
Porter Five (5) Forces Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitute Products or services
4P’s
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
7. Worked on a group project which included the case study of “The Macallans” and future
recommendation to stand out of the box in this competitive market of the alcohol industry. This project improved my presentation as well as teamwork skills.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
About Company
Marketing Strategy
BCG Matrix
Porter Five (5) Forces Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitute Products or services
4P’s
Whisky: Introduction, History, Production process, types of Whisky, Scotch Whisky, American Whisky, Irish Whisky, Canadian whisky, Indian whisky, Service of whkisy, popular brands
Canadian whisky, once the best-selling and most-respected in North America, is poised to regain its position - and there's a lot more to Canadian whisky than just rye!
Join Shawn Soole (Canadian bon vivant and award-winning bar manager), Davin de Kergommeaux (author of "Canadian Whisky: The Portable Expert") and Dave Mitton (brand ambassador for Wiser's whisky and part-time plaid model) as they walk you through the unexpected joys of Canadian Whisky, its ups, its downs and its ups again!
With this presentation, I try to give an introduction to the world of whisk(e)y for those who love one of the best spirits in the world. Is important to understand the differences among all types of whiskey or whisky and its characteristics. I provide as well a taste map to differentiate whisky brands depending on their flavours or tastes.
After the success and controversy caused by last years seminar we want to bring it back bigger and better with a breakdown of where flavor comes from and why age is just a number, it doesn't tell you anything about the quality of the contents of your bottle of whisky.
It’s an age-old question: when it comes to spirits, does older mean better? This seminar will challenge even the most seasoned palates to answer that question tasting some of the rarest and unique whiskies from Diageo’s warehouses in Scotland many of these whiskies have never been tasted by anyone outside of Diageo before.
The Diageo Whisky team, including those behind of some of the most iconic single malts from Talisker and Lagavulin, will be joined again by World-renowned author Dave Broom to lead a blind tasting of whiskies with vastly varying ages from Diageo’s stocks including liquid that has never been offered to the public before.
Attendees will hear how single malts and blends have evolved since the beginning of the 20th Century through to the modern day by changes in production, through to the corks used. They will also learn how multiple flavors from different types of casks make up what we know as a single malt, as they taste the whiskies.
The panel will ask participants for their opinions of each, before the grand revealing of the names and, more importantly, their ages. Attendees will discover what their favorite whisky was, followed by an opportunity to ask questions about each.
Will the older whiskies live up to the hype? There were some real revelations last year and this year will be no exception.
Find some relevant steps how to taste Scottish single malt whiskey, the most popular spirit in the world known for its finest taste. To taste this revered spirit you can plan your whiskey tour in Scotland offer by various holiday companies. Want to taste best whiskey while enjoying golf contact Scotia Golfing who provide Scotland whiskey tour along with ultimate golf vacations. For more visit http://www.scotiagolfing.com/
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
