1. Flash Media Server
Overview
Cornel Creanga
Platform evangelist
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

2. What is Flash Media Server? Why 2 versions?
 Adobe® Flash® Media
Interactive Server 3.5
 High volume streaming
 Interactive – multi-way social media
experiences – 2 Way
 Lean Forward experiences
 Adobe® Flash® Media
Streaming Server 3.5
 For simple streaming – Live or On-
Demand – 1 Way
 Next step up from progressive
download
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

3. Adobe® Flash® Media Server 3.5
Adobe® Flash® Media Deliver Video
Server EVERYWHERE
A scalable, real-time media server Publish once - Reach everyone
 HD video quality  Flash Player
(Browser)
 Dynamic Streaming (new!)
 Adobe Integrated Runtime (AIR)
 Protected Content Delivery (upgrade!) (Desktop)
 Live audio and video  Flash Lite 3
(Mobile & Devices)
 DVR Functionality (new!)
 Adobe Media Player
 Integrated Web Server (new!)
 Deep activity logs
 Scalable Deployment (Edge Caching)
®
3
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

4. Adobe® Flash® Media Server 3.5
Dynamic Streaming
Benefits The Flash difference
 Quick start video  Automatic Bandwidth detection
 Highest quality video for hardware  Dynamic Streaming
 Smooth switch to the best bitrate  Industry standard H.264 and VP6 support
 No disruption in media flow  Support for Live (Flash Media Live Encoder
 No special encoding required supports Dynamic Streaming up to 3
bitrates)
 Developer has control
 Custom QOS monitoring
Good Bandwidth Bandwidth Trouble Good Bandwidth
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

5. Adobe® Flash® Media Server 3.5
DVR Functionality
Benefits The Flash difference
 CDN Support
 Pause and Seek within a live stream
 Support for Advertising
 Catch up to real time
 Works on ALL Flash players
 Monetize through advertising
 Supports all live streams
 Deploy with massive scale
 Support for playlists
 Protect the media
LIVE!
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

6. Adobe® Flash® Media Server 3.5
Media Delivery
Delivery via HTTP protocol Delivery via RTMP protocol
 Useful for  Useful for
 Rental or Purchase models  Online viewing experiences
 Ad-supported content (with AMP)  Ad-supported content
 Benefits  Benefits
 Offline playback  Seeking around large files
 High bitrate (beyond 2Mbps)  No client cache
 Limitations  More efficient use of networks
 Large files take a long time to  Server side tracking
deliver
 Real-time Access controls
 Client-side tracking only
 Dynamic Streaming (MBR)
 Access controls are static
 Limitations
 No offline playback
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

7. Adobe® Flash® Media Family
Flash Media Solutions
Video Live Interactive Multi-Screen
On Demand
Partner Programs License
Flash Video Streaming Service, Encoding, Digital Rights Management Programs
Real Time Media
Encode Protect Deliver Optimize Protocol SDK,
Real Time Media
Flash Media Encoding Flash Media Rights Flash Media Streaming Peer to Peer Protocol
Server, Flash Media Management Server Server; Flash Media Specification
Interactive Server (P2P)
Live Encoder
Technology
RTMP, RTMPe, RTMFP, HTTP
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

8. Customer
Case Studies
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

9. Broadcast and Media
BBC Launches Video On Demand Service Powered by Flash
Problem Faced: Benefits:
Need for cross-platform, cross-browser, high
 Developed and launched in less than 10 weeks
quality online playback of broadcast content
 Volume and viewership jumped 8x in first month
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

10. Social Networking
Operation MySpace reaches millions of viewers around the globe with
exceptional quality and reliability
Problems Faced: Benefits
• Reliably stream a live HD show in real-time • New features in Adobe Flash Media Server
over the web enabled live streaming in HD
• Reach millions of viewers worldwide • Reliably reached millions of MySpace users
• Provide content in new and exciting ways around the globe
• Discovered new ways to deliver content
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

11. DIRECTV delivers an instant-on and seamless Web video experience to NFL
SUNDAY TICKET subscribers with Adobe technology
Problems Faced: Benefits
• Distribute and monetize online content • Increased subscribers with live video
• Deliver viewing experiences customers streaming
want, such as live streaming and video • Customers can view the games, statistics,
playback and on-demand highlights online
• Protect NFL premium content • Digital rights management for protection of
NFL on-demand content ®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

12. Advertising
PointRoll stays ahead of the competition with Adobe® technologies for creation
and delivery of rich-media ads
Problems Faced: Benefits
• Generate mass awareness of the Accelerade • Increased brand awareness for accelerade
brand • Drove 60% of all page views with rich media and
• Increase page views and time spent on each consumers spent an average of 85 seconds on a
page page
• Go from concept to execution of entire rich- • Created Accelerade campaign in eight working
media campaign in eight days days ®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

13. Social Networking
WooMe offers an engaging, high-performance experience to users looking to
meet new people in a fun and fast way.
Problems Faced: Benefits
• Help people make connections in a fun, easy • Provides an intuitive and engaging
way WooMe.com experience
• Reliably deliver voice and video to thousands • Enables WooMe members to meet people in
of customers worldwide real-time voice and video chat
• Remove technical barriers to using the • Lets user engage immediately on WooMe,
WooMe service without downloading software add-ons ®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

14. From musicians to politicians and the general public, people worldwide are tuning
in to Ustream.TV, brought to you by Adobe® Flash® Media Server
Problems Faced: Benefits
• Enable online communication and • Delivered a new way for people to interact
interaction in real time and communicate online
• Accommodate large live streaming events • Scaled easily to support any number of users
• Support interactive features such as chat, • Reliably delivered streaming media content
polling, and co-hosts and interactive features
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

15. Telecinco taps Adobe® Flex™ and Adobe Flash® Media Server software to create
interactive tools and services that cater to the rising demand for digital content.
Problems Faced: Benefits
• Create a website that focuses on content and • Bypassed the need for tools on individual
viewer participation systems with online editing and video
• Develop a content management platform that uploading
combines editorial and participative use • Provided intuitive selection and editing of
• Implement an interface that enables different media elements for journalists
productivity and creativity • Empowered and involved users through the ®
Copyright 2008 Adobe Systems Incorporated. All rights reserved. integration of video in different applications

16. Finance,
Government,
Education, and
Healthcare
Examples
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

17. IT
Ohio Casualty and Property Group improves communication and training
among employees with Flash Media Server.
Problems Faced: Benefits
• Improve communication and training for • Delivery of web conferencing and two-way
agents and stakeholders video interactivity
• Support multimedia content • Uninterrupted delivery of interactive
multimedia content
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

18. Education
Adobe® Flash® Professional and Flash Media Server help Hong Kong’s top
education portal promote quality education and IT culture with improved
interactivity and creativity.
Problems Faced: Benefits
• Improve interactivity and content • Provides rich-media online content for students,
engagement teachers, and parents
• Support multimedia content • Offers ongoing multimedia content presentations
• Improve usefulness of the online learning • Enabled broader distribution and increased
environment for all stakeholders participation rates
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

19. B-Line Medical uses Flash Media Server to test, assess, and allow digital video
capture of standardized patient encounters.
Problems Faced: Benefits:
• Centralize data for educators and • 100% web-based educator portal, allowing rapid
make information easily accessible authentication and a productive work environment
• Build an automated, collaborative and away from the clinical skills center
interactive tool for learning • Intuitive interface allows educators to build checklists
from a drag-and-drop case library, configure exam
rooms for recordings, among other tasks ®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.

20. More Information on Flash Media Server
 Adobe Developer Center
www.adobe.com/devnet/flashmediaserver
 Articles
 Demos
 Samples
 Adobe TV: NAB Demos
 Sneak Peak
 Adobe TV: Flash 411
 Go FMS Product Page
www.adobe.com/go/fms
 Whitepapers
 Product Downloads
 FAQs
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.