This is the case study analysis and presentation for the purpose of final examination by two student of IE Business School.
The sole purpose of this document is to provide the analysis for the final exam. This document should not be used as basis for any calculations/ decisions and user should conduct his/ her own analysis.
In my Advertising and Promotions class we worked with Wells Fargo to create a marketing campaign for the opening of a new branch. Our tasks were to create a unique campaign that would raise awareness and draw in new households to the branch. By combining our marketing knowledge and previous experiences, we created a few noteworthy strategies allowing us to meet our objectives.
This is the case study analysis and presentation for the purpose of final examination by two student of IE Business School.
The sole purpose of this document is to provide the analysis for the final exam. This document should not be used as basis for any calculations/ decisions and user should conduct his/ her own analysis.
In my Advertising and Promotions class we worked with Wells Fargo to create a marketing campaign for the opening of a new branch. Our tasks were to create a unique campaign that would raise awareness and draw in new households to the branch. By combining our marketing knowledge and previous experiences, we created a few noteworthy strategies allowing us to meet our objectives.
Access to finance for the informal sectorM S Siddiqui
Bangladesh may formulate policies to use these sources to in credit reporting systems. There may be even legal framework like some other some economies to allow the sharing of information from non-traditional sources and authorised CRSPs to prepare CR for MSMEs.
Getting Started with SQL Reporting Services Webinarkaciefrey
We will review how to use SQL Reporting Services with Microsoft Dynamics SL 2011. By joining us for this 1-hour complimentary and educational webinar you will learn how to create SQL Reporting Services (SSRS) reports and deploy reports to Microsoft Dynamics SL.
Don't miss your chance to learn advanced hints and tips for SSRS!
اسكاتولوجى علم الكلام فى الامور الاخيره - العهد الجديد - القس د فاروق الديرى ...Ibrahimia Church Ftriends
هذا ويظهر انه فى حقبة العهد الجديد اصبح التمتع بالبركات الروحية اعظم كثيرا منه فى ايام العهد القديم:
معرفة خطة الله فى الفداء اصبحت واضحة بغنى و سيع او ضخم
وتعمق ايمان مؤمن العهد الجديد بدرجة عظيمة و ادراكه لابعاد محبة الله التى اعلنت فى المسيح قويت بلا قياس.
لكن مع ذلك وفى نفس الوقت كان لايزال توقع المؤمن أيضا لبركات اعظم ستأتى فى المستقبل توقعا مكثفا.
ELECTRODEPOSITION OF TITANIUM AND ITS DIOXIDE FROM ILMENITE Al Baha University
The aim of the present work was to develop a simple and rapid electrolytic extraction process of titanium [l-3] and its dioxide from the ilmenite ore of the Eastern Desert. The ore mother liquor used for the electrolysis process is either produced by direct leaching with 98% H,SO, (S/L = 1 : 15), 35% HCl (S/L = 1: 20) and alkaline digestion with caustic soda in a ball-mill autoclave at 175°C under a pressure of 9.5 kg cmP2, or it is prepared through the fusion method using NaOH or Na,S,O, separately as fluxes at 600-700°C.
EXPERIMENTAL
Access to finance for the informal sectorM S Siddiqui
Bangladesh may formulate policies to use these sources to in credit reporting systems. There may be even legal framework like some other some economies to allow the sharing of information from non-traditional sources and authorised CRSPs to prepare CR for MSMEs.
Getting Started with SQL Reporting Services Webinarkaciefrey
We will review how to use SQL Reporting Services with Microsoft Dynamics SL 2011. By joining us for this 1-hour complimentary and educational webinar you will learn how to create SQL Reporting Services (SSRS) reports and deploy reports to Microsoft Dynamics SL.
Don't miss your chance to learn advanced hints and tips for SSRS!
اسكاتولوجى علم الكلام فى الامور الاخيره - العهد الجديد - القس د فاروق الديرى ...Ibrahimia Church Ftriends
هذا ويظهر انه فى حقبة العهد الجديد اصبح التمتع بالبركات الروحية اعظم كثيرا منه فى ايام العهد القديم:
معرفة خطة الله فى الفداء اصبحت واضحة بغنى و سيع او ضخم
وتعمق ايمان مؤمن العهد الجديد بدرجة عظيمة و ادراكه لابعاد محبة الله التى اعلنت فى المسيح قويت بلا قياس.
لكن مع ذلك وفى نفس الوقت كان لايزال توقع المؤمن أيضا لبركات اعظم ستأتى فى المستقبل توقعا مكثفا.
ELECTRODEPOSITION OF TITANIUM AND ITS DIOXIDE FROM ILMENITE Al Baha University
The aim of the present work was to develop a simple and rapid electrolytic extraction process of titanium [l-3] and its dioxide from the ilmenite ore of the Eastern Desert. The ore mother liquor used for the electrolysis process is either produced by direct leaching with 98% H,SO, (S/L = 1 : 15), 35% HCl (S/L = 1: 20) and alkaline digestion with caustic soda in a ball-mill autoclave at 175°C under a pressure of 9.5 kg cmP2, or it is prepared through the fusion method using NaOH or Na,S,O, separately as fluxes at 600-700°C.
EXPERIMENTAL
We Zhengzhou Dearye specialized in supplying turnkey projects of production lines for manufacturing AAC blocks and autoclaved fly ash/sand-lime bricks for more than 15 years in China.Due to the complicated nature of low activity and difficult in moulding of fly ash,as for our brick project,we specially designed DY&DYS series large-tonnage full automatic hydraulic brick presses for forming and adopt high temperature and pressure autoclave steam curing method for the brick bodies hardening,thus it could ensure our production line applicable for good quality brick production by high utilization(60-65%) of fly ash.
As for the raw materials for our autoclaved fly ash brick production line,they are mainly fly ash,sand(slag,stone wastes),lime,moderate gypsum and a certain ratio of water,if we adopts fly ash+carbide slag+stone wastes for brick making,the utilization rate of wastes could reach 100%.Welcome your factory visit and sincere inquiry.Contact Email:brickmachine999@yahoo.com
10 Critical Components You Need to Achieve Special Finance BenchmarksDealerStrong
There are 10 things you need in order to achieve, or beat, the special finance benchmarks (the averages of dealerships in your market). Greg Goebel, DealerStrong's CEO, explains what Special Finance is, how to measure it, and what you'll need to achieve the industry benchmarks.
Infiniti Financial Services offers simple, flexible programs to help you acquire a new or qualified pre-owned Infiniti. Whether you're financing or leasing, IFS has attractive rates, easy terms, and the expertise to ensure a variety of financial options with services individually tailored for your convenience – a trademark of the Infiniti Total Ownership Experience.
Learn about the financing process and evaluate your financial situation using our comprehensive guide.
Realtors - Leverage the Money Merge AccountKwikDebtPayoff
A briefing for real estate agents on how to use the Money Merge Account mortgage acceleration system to solidify their professional reputation with existing clients, develop a brushfire of referrals and earn extra commissions.
Realtors - Leverage the Money Merge AccountKwikDebtPayoff
A briefing for real estate agents on how to use the Money Merge Account mortgage acceleration system to solidify their professional reputation with existing clients, develop a brushfire of referrals and earn extra commissions.
DealerLink - Real Time Exclusive Special Finance Leadsdw_n_cinti
DealerLink leads are Real Time Exclusive Special Finance leads from people already searching for cars and making sure that they qualify of an auto loan.
They are people who are ready, willing, and now able to buy a car.
Call Dave @ 513 294-8767
Understanding Your Credit Report and ScoreSpringboard
Information about what’s on a credit report, how it gets there, how a credit score is calculated, and how to develop good financial habits. Understanding credit and knowing where you stand are vital to protecting yourself from predatory lending by unqualified or unscrupulous lenders offering costly or unstable loan products.
In this digital age, there are now more and more opportunities for faster, more profitable processes. No matter what your dealership role, Think Fast! will give you insights into how you can improve performance, increase profit and make your customers happier.
So you want to do business with car dealers part 2Ariana Almodovar
About Score
Scoreinc.com is the #1 provider of credit repair dispute outsourcing and software throughout North America. Created to support credit repair professionals, Score offers a diverse range of technology and management solutions to increase profits and success.
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Succe...Sean Bradley
Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - How To Generate High-Quality & Cost Effective Traffic by Utilizing ...Sean Bradley
How To Generate High-Quality & Cost Effective Traffic by Utilizing the #1 Social Media Platform: TikTok - Tianna Mick & Jazmin Thadani
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Positioned For Growth™: A Proven Strategy to Modernize Your Busines...Sean Bradley
Positioned For Growth™: A Proven Strategy to Modernize Your Business and Achieve Record Revenue presented by Cory Mosley, CSP
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Leveraging Customer Intelligence: Revolutionizing Automotive Customer Experience with Data presented by Ben Chodor
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Vehicle Lifecycle Management is the Next Horizon, Are You Ready? - ...Sean Bradley
Vehicle Lifecycle Management is the Next Horizon, Are You Ready? presented by Danny Zaslavsky
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities.
Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy.
In this 50-minute session, Sean will:
1. Answer the questions:
What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross?
Is it showroom sales consultants or BDC reps?
How many reps do you need to handle X number of leads?
2. Cover lead handling/follow-up strategies for each of the main lead classifications:
- New Car
- Used Car
- Special Finance
3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements
- Social Media DMs
- Facebook
- Instagram
- Whats App
- LinkedIn
- TikTok
- Venmo
- Cash App
- Video Email and Video Text Messaging
4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!
Digital Dealer Tampa May 2023 (Crissy & Tianna)Sean Bradley
In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers.
In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships.
You will learn:
1. How sales personnel can achieve work/life balance while having a successful career in automotive
2. How to build a personal brand that drives more traffic into the dealership and increases sales
3. How to use Instagram and Facebook Marketplace listings to attract potential customers
4. Special finance secrets and strategies to implement at your dealership
Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment WorksheetSean Bradley
Dealers, Managers, and Car Sales Professionals:
How frustrating is it to know that you’re burning through ups?
I mean, you have the people at your dealership, or at least in your CRM.
However, for some reason, too many of these deals aren’t closing.
NADA says that the number one reason people don’t buy cars is because they have landed on the wrong car. They've landed on the wrong car because we haven’t properly qualified the Prospect.
How would you like an established automotive expert, Sean V. Bradley CSP, to show your entire sales team:
How to properly qualify prospects so they’re not wasting time at the dealership
How to get more money down so that your deals are more profitable than ever
The biggest mistake car people make which lands prospects on the wrong car and how to avoid it.
If this is something you’d like your team to master, then register them for this online training hosted by Dealer Synergy called:
‘How to Properly Qualify and Utilize a Customer Needs Assessment Worksheet’
Our dealer clients who are currently using this system rave about how productive it has made their sales team, so if this is something that sounds like it would help your dealership, then click here to register your team now!
P.S. To be transparent, many of our Dealer Synergy clients admitted to feeling desperate, frustrated and discouraged before implementing this system; so please don’t let your team miss this master class!
2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
1. Elemental Economics - Introduction to mining.pdfNeal Brewster
After this first you should: Understand the nature of mining; have an awareness of the industry’s boundaries, corporate structure and size; appreciation the complex motivations and objectives of the industries’ various participants; know how mineral reserves are defined and estimated, and how they evolve over time.
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
Role of Information Technology in Revenue - Prof Oyedokun.pptx
John Palmer – Become Great at SubPrime – It’s over 40% of the Market!
1. Become Great At Subprime It’s Over 40% of the Market!
Learn the Lenders, Inventory, Marketing
and Sales Process Your Store Needs To
Maximize its Profit Potential with this
Huge And Growing Market!
John Palmer, President & CEO
ProMax Unlimited & ProCredit Express
Pages: 56
2. Special Finance is 42% of the market!
FICO Credit Scores
% of population
Credit Score
2%
300-499
10%
500-549
8%
550-599
22%
600-649
10%
650-699
18%
700-749
17%
750-799
13%
800-850
Source: National Credit Reporting Agency
3. Lending was up dramatically across the
board for 2012
27 billion increase
Over 41 percent of
Americans are in need of
subprime financing
options, and according to
A. T. Kearney’s 15th
Annual Automotive Study,
the economic downturn of
2008-2009 resulted in an
additional 15 million
Americans being
classified as subprime.
4.
5.
6.
7. “A huge
consideration in the
sales and marketing
strategy for retail
automobile
dealerships should
be the resurgence
of subprime.”
Jim Ziegler
F&I Showroom
Sept. 2013
8. You already have more subprime customers
coming in your store than you think.
Start keeping track of how many and how well you are doing
with them.
9. How do you turn Special Finance
Prospects into Customers?
10. To be successful in Special Finance a
dealership needs:
• The right mix of lenders
• The correct inventory
• Marketing tools to generate leads without
detracting from stores image
• A blended sales process that maximizes every
opportunity
12. Lenders for the lower tier customer
Exeter Finance Corp
http://www.exeterfinance.com/CustomersContactUs.aspx
Westlake Financial http://www.westlakefinancial.com/Pages/LoanCustomersFAQ.aspx
Drive Financial http://www.santanderconsumerusa.com/about/contact_us.aspx
CAC http://www.creditacceptance.com/content2.aspx?page=2&subpage=3
Regional Credit Corp
http://www.regionalacceptance.com/default.cfm?fuseaction=home&CFID=3114650&CFT
OKEN=71963133
Flagship Credit Corp http://www.flagshipcreditcorp.com/contact_us.html
Globe Acceptance Corp
http://www.creditreportproblems.com/Global_Acceptance_Credit_Company.htm
United Auto Credit Corp http://www.upfc.com/makePayment.asp
Honor Finance http://www.honorfinance.com/
13. Lenders specializing in bankruptcy
Tidewater Motor Credithttp://www.tidewatercredit.com/
Prestige Finance http://www.gopfs.com/
Friendly Finance http://www.friendlyfinance.ca/
CPS http://www.consumerportfolio.com/
14. Full sub-prime spectrum lenders
AmeriCredit GM Financial http://www.americredit.com/contact_us_global.asp
Capitol One http://www.capitalone.com/autoloans/
Chase custom finance
https://www.chase.com/index.jsp?pg_name=ccpmapp/shared/assets/page/phone2
Wachovia https://www.wachovia.com/contact
Fireside Bank http://www.firesidebank.com/Dealers.aspx
Citizens http://answers.yahoo.com/question/index?qid=20090307205154AAtnjcs
Santander Auto Finance
http://www.santanderconsumerusa.com/dealers/dealer_contact.aspx
Security Auto Loans http://www.securityal.com/sal/dealer/SALHome.php
Citi financial http://www.citifinancial.com/USCFA/CFA/portal/Home.do
First Financial Investors https://www.fifsg.com/Contact_Us.aspx
15. Next - Make sure you
have the correct
inventory.
What works best for the prime
side of your business may be
just the opposite of what you
need to be successful in
Special Finance.
50% of the gross on Special
Finance deals is based on the
“Spread” the other 50% on
how you work the deal.
16. First analyze your current inventory for
Special Finance opportunities
(This actual dealer needs some good SF vehicles!)
17. If your current inventory analysis
shows you need vehicles –
Go to the auction with a
list of vehicles to buy for
your Special Finance
customers
18. Here are some great Special Finance
vehicles for your Special Finance customer
19. While most dealers have inventory automatically posted
online, there is nothing that states or requires you to post
your entire inventory.
If you buy inventory specifically for your Special Finance
prospects, you can simply leave those vehicles off the
Internet, so that you don’t get locked into unworkable deals
structures.
Of course you can sell those vehicles to regular retail
customers, but most dealers will see little benefit in pricing
every Chevrolet Impala with prime credit pricing models.
20. Marketing and advertising tools to
generate leads without detracting from
your stores image.
•
•
•
•
•
•
Your dealership website
A special finance micro site
Trigger leads
Fresh BK leads both open and discharged
References and referrals
Prior unfinanceable showroom traffic
26. 3
Trigger Leads
Do you want to know
who applied for an
auto loan YESTERDAY
within 30 miles of your
dealership with a credit
score between 500639?
How it works:
When a dealership, finance company, credit union or bank pulls a
TransUnion, Equifax, or Experian credit bureau on a consumer the bureau is
flagged with an auto inquiry. If the consumer falls within the radius and CB
score range you have selected then your dealership will be given the name,
address and phone number (usually about 30% have phone numbers after
scrubbed against the do-not-call list). The next day a letter will be mailed
with an offer of credit backed by a lender of permissible purpose. Average
response rates vary between 5% and 10 %.
27. 4
Fresh BK leads both open and discharged.
Bankruptcy levels still over 1 million filings in 2012 and
expected to rise in 2013
Judge Julia Gibbons, chair of the budget committee of the
Judicial Conference of the United States, which oversees the
federal court system, told a Congressional committee earlier
this year that court administrators expect bankruptcy filing to
increase by 8 percent or more in 2013.
28. 5
References & Referrals
People with Special Finance needs usually have
friends with Special Finance needs – Birds of a
feather, do indeed flock together.
Most people with really bad credit just assume a
new car dealer can’t help them and think BHPH is
the only answer – This is a totally wrong
assumption.
29. Send out a letter to every reference on your Special Finance
customer’s credit application letting them know they were a
reference and that you offer credit for any situation – perfectly legal.
“One dealer
I know sells
10 cars a
month this
way with
less than
$500
a month in
ad costs!”
On every outbound and inbound call that is Special Finance oriented
ask for 2 references at the end of the call – with training and skill,
salespeople will average one per call.
30. 6
Prior Unfinanceable Showroom Traffic
You’ve spent thousands and thousands of dollars
getting prospects into your showroom over the last
few months that you could not get financed.
31. Send out an email every 2-3 months
to your credit challenged prospects.
32. A blended sales process that
maximizes every opportunity
•
•
•
•
No separate SF department
Qualify prospect early
Work the deal backwards
Give customer a choice of 3-4
vehicles
• Close the selected vehicle with
alternate choice close
33. Qualify all showroom traffic easily
Two Types:
1.
2.
Appointments from SF marketing
efforts
Walk-in Traffic
34. Appointments - Take appointments directly to office
and fill out a complete credit application. Explain to
customer you and your manager will pick out 3
vehicles for them to choose from that will fit their
needs and help re-establish their credit.
Walk-in traffic – Much bigger than you think Analysis
CB scores pulled in the last month.
35. Qualify in one of two way:
1.Qualifying questions such as “Do you intend
to finance, lease or pay cash for your next
vehicle?”
“On a scale of 1-5 with 5 being great, how would you rate
your credit?”
“Who are you currently making payment to?”
“Who was your last car financed through?”
“Are you here to take advantage of 0% APR financing for
customers with preferred credit?”
2. Use a credit prescreen tool integrated into your
CRM for automated qualifying.
36. If customer fits Special Finance criteria take to
office to fill out complete application and see
manager to come back with a selection of 3
vehicles.
Never let
a Special
Finance
customer pick
out their own
car!
37. Work the deal backwards
A manager needs to review the credit application and credit bureau to get
an idea of available lenders. He can then choose the top grossing
combinations of vehicles and lenders and select 3 vehicles which the
salesperson can show the prospect.
This can be done manually with an inventory list or with available software programs.
39. Close the selected
vehicle with an
Alternate Choice
close.
Never give any
customer an option
of one choice –
but always 3
Here is an example of a
good alternate choice
worksheet.
40. Become Great At Subprime It’s Over 40% of the Market!
John Palmer, President & CEO
ProMax Unlimited & ProCredit Express
If you have any questions, comments or need help
with Special Finance?
You can contact me directly at: (800) 322-9034 ext. 103
Cell: 309-269-1247 or email: ceo@promaxunlimited.com
For more information visit our site at:
www.promaxunlimited.com