Focused on young workers target. This example of communication plan can help job agenices and talent agencies markting manager to produce a good communication plan and analysis for job placement services special focused on young people.

1. Communication Plan
for Job Placement
services
Michael Surace
Marketing Manager

2. Target: “Millenials” students and jobseekers
of 20-30 - they to improve their skills and
careers.
• Students
• Jobseekers
Influencer
• University
• Job Agency
• Co-Working
• Companies
• Media
• VIP
• Public Institutions

3. Where are They ?.. (And where we have to stay..)
University Young Event Job Event Job agency/Co-Working

4. On the Web
94%
Social Network
87%
Smartphone
84%
E-Commerce Platform
61%
Where are They ?.. (And where we have to stay..)
% from CENSIS for EXPO2015

5. Young workers: what’s the problem ?
Only 20% of young workers is fully satisfied of its own job (% from
Istituto Toniolo 2013)
Because the
Salary
50%
Study and job do not
coincide
47%
Permanent job
36% only
Flexible working
34% only

6. Goals
• Inform a wide range of millennium people
about their job/career opportunities in their
context
• Inspire and motivate millennium people and
influencers to engage with your company
• Your company must be seen as the tools/team/solution to
growth professionals salaries (thanks to the hard job with
us!) and the solution for not lose the opportunity to make
coincide their studies with their future jobs

7. Research/Key Findings
• Messages should be emotional and inspirational,
appeal to both “career opportunity and gain”
• Sense of urgency – why I need that services now? (put
emphasis on the data research)
• Millennium people is sad for their work because the
salary or because the non-coincidence between studies
and job, so your company must be seen as the solution to
growth own salaries (thanks to the hard job with us!)
and for do not lose the opportunity to coincide their
studies with their future jobs
Message

8. Communication Plan

9. “Communication is too important to be left to the
Marketing Department”
Sincerely your MKT Dept.
Please Help Us!
Thank youhttp://it.linkedin.com/in/michaelsurace