The document discusses the Graduate Employment Conference 2012. It introduces the CEO of Gradcore, Martin Edmondson, and outlines that the conference will discuss challenges in the UK graduate employment market like the double dip recession, increased competition from apprenticeships, and regional differences. It poses questions for businesses, universities, graduates, and policymakers around issues like attracting and retaining talent, engaging with employers, standing out during job searches, and maximizing graduate potential.