Job Design

Master of Product Service System Design | PSSD Studio 2 | A.Y. 2015/16
Proff. Anna Meroni, Daniela Selloni, Stefana Broadbent
Tutors: Martina Rossi, Serena Leonardi
Course outputs
Meroni, Selloni, Broadbent | 30 June 2016

Course outputs
What are the new/future jobs?
What kinds of services can be
designed for the new jobs?

Course outputs
The new jobs must be defined and
designed:
.
appropriate skills to be executed
.
appropriate services to support them
Job Design

Course outputs
Initial analysis of societal needs
emerged from a European consultation
of more than 1000 citizens about the
future of Europe: CIMULACT 2016
How should the labour market change to
provide the citizens with proper answers
to their most contemporary needs?
New Needs, New Jobs

Course outputs
Citizens + Experts + Policy Makers + Researchers
+ Ventures + Designers + Futurists + Technical
Developers
to redefine the Research & Innovation agenda for
the future of Europe.

Course outputs
VISIONS RESEARCH
SCENARIO
S
RESEARC
H TOPICS
R&D
AGENDA
CITIZENS CITIZENS + EXPERTS +
RESEARCHERS
ALL
ACTORS
2015 2016 2017
SOCIETA
L NEEDS

Course outputs
Societal Needs from CIMULACT
1 Equality
2 Unity and Cohesion
3 Citizenship Awareness and
Participation
4 Holistic Health
5 Sustainable food
6 Life-Long Processes
7 Strengths-Based Education
and Experiential Learning
8 Harmony with nature
9 Personal Development
10 Green Habitats
11 Sustainable Energy

Course outputs
3 main phases

Course outputs
1.Investigating
the evolving nature of the labour market and the
new jobs
.
2.Understanding
the behaviour of the present
professionals/workers and their environment
.
3.Designing
services that can provide support for the new
jobs and the career of people.

Course outputs
What future jobs society needs?
A future scenario for the job sector from the
needs expressed in CIMULACT which require
a different organisation of the society, the
policy and the market in order to be
fulfilled.
1.Investigating:
Designing the Future Job
Descriptions

Course outputs
Assignment 1:
Designing the Future Job
Descriptions

Course outputs
Common themes
Three main themes are common to the projects.
While inspired by the Cimulact proposals, they
reflect the sensibilities of the students and their
priorities for the future:
• education
• food and environment
• community and participation

Course outputs
On-field research on today job contexts and
people: characteristics, behaviours, needs,
aspirations, frustrations and orientations.
2.Understanding:
Observing and Understanding
Job Environments and Profiles

Course outputs
Training
Personal Narrative / Identity
Management and Operation
Networking
Marketing
Placement and Resilience
3.Designing:
Service Design to
Support Future Jobs

Course outputs
Outputs and
Emerging
Common Themes

Course outputs
Strong focus on digital tools to enable and
perform the jobs:
synergy between humans and technology.
Common themes to the projects

Course outputs
While inspired by the CIMULACT proposals,
the project reflect the sensibilities of the
students and their priorities for the future:
community and participation
food and environment
education and self-realisation
Common themes to the projects

Course outputs
There is a growing need to find new ways of participating
in the public and civic life. The boundaries between
volunteering, working for the public benefit, being a
reliable community member, being a citizens are all
blurring. Finding new ways of collaboration is challenging
and will require new roles.
Projects propose new roles for citizens and for mobilising
communities: active citizenship, informed participation,
community management and motivation …
Communities and participation

Course outputs
As population grows and resources dwindle, Cities
become places of food production: urban farming is a
way for this. New techniques like hydroponics and new
forms of farming and sharing allow buildings and public
areas to become space of food and energy production.
Plants ensure better air quality, pollution can be
controlled by energy produced individually or locally.
Projects propose new types of expertise to manage these
hybrid environments: urban farmer, hydroponic engineer,
food tracer, energy manager…
Food and environment

Course outputs
School is a changing institution. Traditional educational
institutions need to open beyond their walls and consider
the individual paths of students. Need of discovering and
developing personal talents.
Projects propose to extend the school by integrating
external roles, to challenge students, to educate through
digital immersion, to stimulate curiosity and self discovery,
to support individuals in mobility. New jobs include: virtual
guides, curiosity managers, mobility enablers, career
support…
Education and self-realisation

Course outputs
Certified Citizen
Community Motivator
Company Energy Trainer
Urban Farm Planner
Hydroponic Production Planner
Trace Finder
Digital Wellness Specialist
E-xpert
Human Embracer
Teach Coach
Curiosity Tutor

Job Design

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