This document discusses several projects by Joanna Go including a series of short stories about London nightlife called "Several Nights Around London" which was promoted using 400 handmade matchboxes. It also discusses a DVD containing a video and photographs to promote a book about eavesdropping in public places in London. Another project discussed the design of promotional Oyster Card wallets and a mobile app concept to encourage public transportation use. Finally it mentions some packaging and graphic design projects.

1. 1. T + 2. + 3. + 4.
www.joannago.com/home.html

2. 1. T + 2. + 3. + 4.
www.joannago.com/portfolio.html

3. note
+ + matches + inside for
tray
X 10 recipient
1. 2. 3. 4.
Several Nights Around London is a series of short stories-cum-guidebook of London’s nightlife. A teaser campaign
consisting of 400 handmade matchboxes was developed, exhibited, and given away to attendants of the Made in E1:
Cass Postgraduate Show to promote the book. Received with positive feedback, by the end of show only 29 matchboxes
remained.
www.joannago.com/severalnightsldn.html

4. + +
1. 2. 3.
The brief was to design a piece that “took the audience on a journey they’ve never been before around London.” I heard
what you said is a book of my journey eavesdropping on people’s conversations in public places throughout the city.
To promote the book a DVD containing a two minute teaser video was created that included a concept video and still
photographs from the book. Artwork was kept understated to convey the unassuming eavesdropper and the photographs
taken in changing rooms of the eavesdropper’s feet corresponded with voyeurism as a subject.
www.joannago.com/dvdartwork.html

5. Oyster
+ card
1. 2.
The brief was to design a concept that encouraged a younger market to use public transportation. One of the concepts
pitched was the TfL City Adventure game, a location based mobile application, that lets someone explore London with help
from public transportation and a GPS navigation system. Promotional giveaway Oyster Card wallets were also designed.
www.joannago.com/cityadventureart.html

6. prezzie + + D
1. 2. 3.
Handmade gift wrapping paper using dry letter transfer and a shopping bag. Befitted the event’s theme of birthday party/
housewarming on a budget.
www.joannago.com/packaging2.html

7. + pva +
1. 2. 3.
The cafe Apostrophe held a competition for artwork to be displayed on the window of one of their 11 locations. The
concept was to bring Christmas cheer to a busy urban community with eye-catching typography that spreads the message
Apostrophe cafes are for connecting. Three designs were handmade first to give a personal Christmas card feel, then were
digitally illustrated afterwards. This one was called Apostrophe additions. Results are yet to be announced.
www.joannago.com

8. + +
1. 2. 3.
www.joannago.com/contact.html