The document outlines the marketing campaign for the 2010 film Alice in Wonderland. It describes the release of the first images and characters in June 2009. New photos emerged in July 2009 showing Alice with more characters. Teaser trailers were released in July 2009, with the official trailer in December 2009. Facebook pages were created for characters to promote the first exclusive trailer. An official website provided photos, videos and games about the film. TV spots and billboards went up in January 2010. Disney partnered with apps and OPI cosmetics released nail polishes inspired by the movie.